The talking machine world (Jan-Dec 1913)

THE TALKING MACHINE WORLD. 11 JVote "NOTE THE NOTES" This is the trade mark music lovers are looking tor— and asking for. Are you benefiting by its display? {Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Woolworth Building, New York AN IMPRESSIVE INDICATOR OF BUSINESS VOLUME. Lyon & Healy Check for $120,375.95, Covering Purchases of Victor Machines and Records for a Fifteen-Day Period, Speaks for Itself — A Business That Has Grown Steadily. (Spc-ciul to The Talking Machine World.) as wh;ie they are Qne of the Iargesti they are only Chicago, III.. December 4. — Below appears a one of the many Victor distributers throughout the lac-simile reproduction of the check given by Lyon country. Lyon & Healy have been identified with & Healy to the Victor Talking Machine Co. for the talking machine business practically since its /CO Chicago, '/J .19 '/00 To First National Bank, Chicago. OR National Bank of Commerce in NewYork. LY O N &. H E A LY $120,375.95 in payment for VictorVictrolas and records received in fifteen days. This check certainly furnishes most dramatic evidence of the remarkable extent of the talking machine business, inception, and the wonderful growth of this department of their great business has been a constant subject of amazed comment among other members of the trade. RECORDS FOR CHRISTMAS GIFTS. A Factor of the Talking Machine"jTrade During the Holidays That the Live Dealer Cannot Overlook — How a New Yorker Emphasized the Practicability of Sending Records by Post. NEW COLUMBIA RECORD CATALOG. Lists of Records Presented in a Most Comprehensive Manner — Some Pleasing Improvements Noted — Over Four Hundred Pages. How many talking machine dealers have taken full advantage of the existence and operation of the parcel post to develop a new line of Christmas business? How many are emphasizing to their customers the desirability of buying a certain favorite record as a suitable present for a friend with similar musical tastes who owns a talking machine? Proper attention to that detail in holiday selling means stretching out the territory and getting business that in the ordinary case would go to a competing dealer in another town. Several of the local talking machine men have gone after the Christmas record business from the viewpoint of the gift given and are getting results. Benj. Switky, the well-known Victor distributer, recently filled one of the windows of his store at 9 West Twenty-third street with a number of attractive packages containing records carefully packed in excelsior for shipping and bearing parcel post stamps all ready for the mail man. One package was open at the end to show how the records were packed for safe carriage and the entire exhibit was calculated to remind that a talking machine record was both a desirable and a practical gift for a distant friend. The suggestion has been taken advantage of by many people. A business man of modern times must make advances to get new business and at the same time must be doing something to hold his old business. The Columbia Graphophone Co. has just issued a new record catalog, listing all Columbia records published up to November, 1913, which embodies a number of distinct improvements in Columbia record catalog production never heretofore presented. Those members of the Columbia clientele who have received their copies of the new Columbia record catalog are enthusiastic and emphatic in their statements of approval regarding its general arrangement and design. Contrary to former editions of its record catalog, the Columbia Co. eliminated the index that it formerly used in order to locate a desired record. With the new arrangement no index is required, as the records are listed under the name of the selections and the name of the artists, and in addition are classified under the various classifications that are essential in locating a desired record. The new Columbia catalog contains over 400 pages, and the size and price of each record listed accompanies the name of the selection. Neat and dignified cuts of the various artists recording for the Columbia Co. are scattered throughout the catalog, adequately relieving the monotony of 400 pages of solid text. A special section in the front of the book gives a partial list of grand opera and concert selections listed in the general catalog, accompanied by a short resume of the accomplishments of the various artists featured. The new Columbia catalog should prove indispensable to Columbia dealers and customers throughout the country. OFFICAL DICTATING MACHINE. Important Letter from President Moore Testifies to the Selection of the Dictaphone for Use at Panama-Pacific Exposition. The Columbia Graphophone Co. recently sent out to its various distributers a fac-simile letter from Charles . C. Moore, president of the PanamaPacific International Exposition, certifying to the adoption of the dictaphone as the official dictating machines for the use of the exposition authorities. Because of the prominence of this world-wide exposition, this letter has exceptional interest and the dictaphone staff is using the letter to excellent advantage. Written under date of November 3, this important letter, which is signed by all the officials, reads as follows: "This is to certify that the Dictaphone, manufactured by the Columbia Graphophone Co., is the official dictating machine of the PanamaPacific International Exposition and is the only dictating machine employed in dictating and transcribing the corresopndence of the Exposition. (Signed) Charles C. Moore, President." builT likE a watcH artistiC, cleveR, compacT togglE joinT, powerfuL iT doeS noT sheeR iT cutS retainS chipS noW iN thE handS oF youR jobbeR Standard Gramaphone Appliance Co. 173 Lafayette St., New York