The talking machine world (Jan-Dec 1914)

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THE TALKING MACHINE WORLD. 33 Or writ* for descriptive booklet of price* and outfit The New Edison Is Indeed Thomas A. Edison's Supreme Triumph. The new Diamond Stylus Reproducer — the New Edison Disc Records — the New Edison Motor and the concealed sound conveyor have all been worked out to absolute perfection. 77>D New EdUon Record*, with mat it on both e,dr*. are at wonderfally eapmrior U all other*. thing thai n heard beft The* i needle* to •cratch jutd we Styltu Reproducer with the will reproduce the Edison records thmuaudj of 1 the lost reproduction will be u perfect u t With Mr. Editon'i new method ; it h possible to mold Into these ordi every fine ihadin^ i distortion "* • ■ tcrotch. There The Edison Shop Thi PhoMtzraph Co. 229 Wabaih Avenue, Chicago, 111. One of the most striking and undoubtedly one of the best advertisements from the viewpoint of direct results appeared in the Chicago Tribune Sunday of last week. It was inserted by the Phonograph Co., the prominent Edison distributers i n Chicago, and while more directly exploitive of the Edison shop, the Phonograph Co.'s retail department is of intense interest to Edison dealers everywhere to whom it will no doubt appeal as a model advertisement of Edison goods. It is one of a series of rem a r k a b 1 e ann ouncem ents which Manager C. E. Goodwin has been running. It occupied a space equal to five full columns, or fivesevenths of a page. A reproduction of the advertisement i n miniature i s printed herewith. One of the most noteworthy features in connect' on with the countrywide campaign being conducted in the interests of the Edison disc phonographs has been the striking originality and forcefulness o f the advertising. Southern California Talking Machine Men's Association Holds Bi-Monthly Meeting and Banquet in That City — Interesting Papers Read on Live Subjects. A REMARKABLE EDISON ADVERTISEMENT IN CHICAGO. talker men meet in los angeles. Grand Opera Continued in Chicago Chicago's official operatic season has closed — but you may still hear Grand Opera! Special arrangements have been made by which Chicago opera lovers may continue to hear their favorites. Selected programs of popular operatic numbers — sung by the most renowned opera stars, will be presented every afternoon at the Edison Shop, between 3:00 and 4:00 P. M. This is in addition to the regular concerts which continue as before— daily from 11:30 A. M. to 5:00 P. M Call today and hear the germ of opera sung by the world's greatest artists— reproduced with all the purity of sound and unblemished art of the original. No charge for Call any afternoon and hear the superb New Edison— in which the inventor has finally overcome all defects and difficulties and has attained the great goal toward which he has striven for years — Perfect Reproduction of Sound. In Mr. Edison's own words, "Real Music at Last.'' Hear It! Call and hear this superb new instrument — the supreme triumph of Thomas A. Edison. No charge for seats in concert room. Hear the w4ru erful new Edison recorda-^-acorcs of new records just received. Or brine aJone some of your favorite disc records (foreign or domestic records ufany make) and hear them played on the Edison as you . have never heard them played before. Concert* Daily From 1 1:30 A. M. to 5:00 P. M. In the Beautiful Concert Hall at the Edison Shop. There is no charge for these concerts and no obligations or requests to buy. We are' eager for everyone in Chicago to hear the New Edison if merely to tell others of the wonderful (Special to The Talking Machine World.) ' Los Angeles, Cal., February 7. — The bi-monthly ■banquet and meeting of the Southern California Talking Machine Men's Association, was held at the usual place, the Hollenbeck Hotel, January 29. After the dinner a most interesting talk was given upon the "Use andResults of the Victor in the Public Schools," by Miss K. Stone, musical supervisor of the Los Angeles. Public School. Also a paper was prepared by Mrs. Sibley G. Pease upon the "Local Musicians and Composers." A brief speech was given by the president of the association Sibley G. Peace, then followed the regular routine of business and a general discussion of matters relating to the talking machine trade. IT HITS THE MARK. That's What Merchants Are Saying About the "CL" H. P. Nelson Player-Piano. (Special to The Talking Machine World.) Chicago, III., February 9. — "In all my experience I never saw anything that seems to be designed so completely to satisfy the present demand as the Style "CL" H. P. Nelson player-piano." This is the burden of a letter received to-day from a dealer by the H. P. Nelson Co. "It gives me something to go after big popular trade, and after a careful examination I know that it is going to be a winner, because it is built right and is going to be a continual prospect producer. The sample is already spoken for." Then followed an order that demonstrated that the dealer was building on the faith that was in him. Similar letters are being received from all parts of the country. H. P. Nelson is evidently on the eve of another of his remarkable successes in piano and player production. The new wholesale salesrooms of the H. P. Nelson Co. are the scene of considerable activity these days, and a half a dozen automobiles are kept busy bringing dealers out to the factory from the downtown district. A hundred and fifty pianos are shown on the floor, presenting the H. P. Nelson styles in all of the various woods. One that is attracting a big share of the attention of the visitors, is the new Style 106 Nelson piano, an exceptionally attractive instrument that is drawn along simple lines, and which is 'equally good to look upon in either mahogany, oak or walnut. A number of other styles are also being brought through the factory CONSISTENT PUBLICITY PAYS. Southern progressiveness is well exemplified in the excellent newspaper advertising used the year round by the Tampa Hardware Co., Tampa, Fla., the prominent Columbia distributer. This enter prising house is conducting a campaign in Tampa newspapers which is resulting in the closing of a splendid business both in machines and records. Large space is used, and appropriate illustrations together with convincing selling talks make this advertising distinctive and sales productive. Orville Harrold, the celebrated tenor, whose records in the Columbia library have scored a pro-, nounced success, has joined the Century Opera Co., where he will be presented in important parts. Mr. Harrold will be the third well-known male singer in the Century Opera Co. whose records are in the Columbia library; Morgan Kingston and Walter Wheatley also being well represented. Schafford Album Co. now at 27-29 Walker Street New York ORDER COUPON If you have never seen a Schafford Record Album, send this coupon with $i and you will receive a 12" Album, together with wholesale prices on both 10" and 12" Albums. ^ Name Address Your Album orders made us secure larger quarters, where, with more space and additional modern equipment, we are in even a better position to make talking machine record Albums. More quality at the same price will be the keynote ever living to our slogan of "Greatest Album value in America." Schafford Album Co. 27-29 Walker St. NEW YORK