The talking machine world (Jan-Dec 1914)

48 THE TALKING MACHINE WORLD. New records— three times a month. This is the latest Columbia innovation meeting the demands of record buyers. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Woolworth Building, New York A REAL LIVE WIRE IN COLORADO. E. Frank Winfield, Proprietor of the Outing Shop, Grand Junction, Col., a Firm Believer in Persistent Advertising and Aggressive Salsmanship — A Window Display of Particular Interest That Tells Its Own Story. (Special to The Talking Machine World.) Grand Junction, Col., February 5. — One of the most progressive and up-to-date talking machine dealers in this section of the country is E. Frank Winfield, proprietor of the Outing Shop, who is also a great believer in aggressive and consistent herewith was prepared by Mr. Winfield to properly present to the people of Grand Junction the new advertising record recently introduced by the Columbia Graphophone Co. In this connection the Outing Shop certainly met with gratifying success, as the window attracted general attention and was the direct cause of several substantial record and machine sales. It is interesting to note that the Outing Shop has achieved exceptional success with this new advertising record, considering the limited scope of its working possibilities. When this record was first introduced, Mr. Winfield had a mailing list of seventy names, to whom he mailed regularly Co the OUTING SHOP E. FRANK WINFIELD. EASTMAN KODAKS SUPPLIES Attractive Window of the Outi publicity and solicitation, regardless of the size of the city wherein his establishment may be located. Mr. Winfield handles the complete line of the Columbia Graphophone Co., in addition to doing an excellent business with Eastman cameras and photographic supplies. The accompanying illustration of a recent window display at the Outing Shop gives a fair idea of Mr. Winfield's ideas relative to this important phase of retail merchandising. The show window ng Shop, Grand Junction, Col. lumbia bulletins and various forms of literature. With the introduction of the advertising record, however, Mr. Winfield was enabled to increase his mailing list nearly 100 per cent., adding fifty livewire names to his prospect file as a result of the value represented in the Columbia advertising record. The mailing list of the store is now 120, which is an admirable one for a city of Grand Junction's size and ■ population. NEW VICTROLA DEPT. IN BUFFALO Opened in Store of Neal, Clark & Nea' — Special Sound-Proof Demonstration Booths Provided. (Special to The Talking Machine World.) Buffalo, N. Y., February 6. — The Victrola department of the store of Neal, Clark & Neal, at 645-649 Main street, has just opened.' All the modern improvements and artistic designs are embodied in the new addition to the store, which has been located on Main street for many years. One of the features of the new department is the installation of soundproof demonstration booths, which enable the purchasers of Victrolas to hear, without interference, the machine they wish to purchase, W. J. Bruehl is manager of the new department. MUST ABIDE BYJTHE CONTRACT When the Contract Provides That the Employe Shall Satisfy the Customers of His Employer. When a contract for employment provides that the employe shall satisfy the customers of his employer, it is sufficient to show on a trial of his suit for breach of contract that the customers were dissatisfied. The question whether they had good grounds for their dissatisfaction is not material, and any verdict predicated upon such a theory may be set aside, the Appellate Division ruled recently, sustaining the appeal of the Henry W. Boettger Silk Manufacturing Co. against a Supreme Court judgment in favor of William Messmer, a silk finisher, discharged by them. Messmer's contract provided that he should be employed while his work gave satisfaction to the company's customers. The court observed that the jury had probably been actuated by sympathy, since they gave Messmer a verdict for half of what he would have been entitled to, if entitled to anything. PLEASING NEW_YEAR'S SOUVENIR. The International Phonograph Co., a successful Victor and Columbia dealer, with stores at 101 Essex street, and 196 East Houston street, New York, is sending out to its many patrons a very attractive 1914 calendar that should serve as a year-round reminder of the company's establishments. The calendar shows the trade-marks of both the manufacturers the company represents, together with an appropriate center illustration in several colors. INCORPORATED. The LaGrange Talking Machine Co., LaGrange. 111., has been incorporated with a capital stock of $25,000, to manufacture and deal in talking machines. THE MAN WHO STICKS. Look around among the men you know and observation will teach you that, in the majority of cases, the man who wins in any vocation in life is the man who sticks to it. He may be a plodder, but if he is endowed with perseverance, he may surpass the versatile or brilliant man.