The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WOULD. 49 A RESULT GETTING ADVERTISEMENT. Attractive Manner in Which Harger & Blish Exploited the Advantages of the Edison Phonographs to the Music Lovers of Des Moines — Artistic Newspaper Advertisements. (Special to The Talking Machine World.) Des Moines, Iowa, February 7. — One of the most successful and result producing advertisements for the Edison phonograph ever published cylinder and disc, offer the opportunity of having the best of the world's music brought directly to the fireside with a minimum of expense and trouble was strongly impressed upon both those who attended the Melba-Kubelik concert and those who stayed home. SELL 16 VICTORS IN ONE HOUR. This Was the Achievement of Benesch & Son, of Annapolis, Md., During a Recent Day. PHONOGRAPH TALKED BACK. J. B. Benton, a veteran engineer and mechanician, who was associated with Thomas A. Edison a generation ago, at the time the phonograph was just begining to evolve as a commercial proposition, recalls, with a chuckle, the following historic incident to the memory of the "Wizard." One of the first machines that went out of the laboratory was delivered to Charley Cheever, son of the well known belting manufacturer. Charley couldn't make it work, and finally sent for Edison. The great inventor himself worked over the phonograph, reciting "Mary had a little lamb" into it distinctly for nearly an hour without audible result. At last he lost patience, and slammed the thing down, with a jilt, exclaiming: "Talk, (Special to The Talking Machine World.) Annapolis, Md., January 31. — The enterprising Victor representatives in this city, Isaac Benesch & Sons, closed the best year in their history. The company maintained a consistent advertising campaign from one end of the year to the other, and this publicity, coupled with the unceasing efforts of the capable sales staff resulted in the closing of this banner year's business. Some idea of the splendid business closed by this aggressive dealer may be gleaned from the fact that in one hour on a Saturday recently, Wm. McCurdy, manager of the store, sold sixteen Victrolas, a record to be proud of, considering the size of the city, and its population, which totals about 9,000. The company's clientele' is going a pace, and judging from the record business closed so far this month, the machines sold during the past fall season are giving perfect satisfaction. An Evening After The Concert — ' Thought Suggested By Harger md. Blish OPENS STORE IN UNION HILL, N. J. Andrew Brunton, the prominent piano dealer with stores in Jersey City and Perth Amboy, opened recently a new store in Union Hill, N. J. Mr. Brunton is featuring in this new establishment his leaders — the Kranich & Bach and Hardman lines — in addition to several other well-known pianos and Columbia talking machines and records. Large and attractive signs are prominently displayed on the new building, calling the attention of the public to the high-grade character of the instruments handled by Mr. Brunton. -n you ! Why A Clever Edison Phonograph Advertisement. blazes don't you talk?" Then, suddenly, the phonograph broke its long silence, and squeaked out to Mr. Edison's horror: "D — n you ! Why in blazes don't you talk?" by Harger & Blish, the prominent Edison jobbers with headquarters in this city and branch stores in Dubuque and Sioux City, is that reproduced herewith, and which occupied a full page in the Des Moines Evening Tribune on the day that Mme. Melba and Jan Kubelik gave a joint concert here. The fact that the Edison phonographs, both VICTOR DOG HAS A RIVAL. Alfred W. Meldon, a lawyer of Jamaica, is reported by one of the local papers to be considering the effort of a talking machine concern to make records of songs of his dog, Caruso, which sings to the accompaniment of the piano, and is said to have a cultured voice. LOOK OUT FOR THIS MAN. A man who has given various names when seeking employment, and who recently worked for the Chase & West Talking Machine Co., of Des Moines, and for another concern in Iowa, has disappeared. Wherever he has been employed, it is stated, he borrowed money, or got it under false pretenses. The last case was with Herman Marks, of Emmetsburg, la., where he sold a $300 piano for $100 cash, pocketed the money and skipped. This man is about five feet high, weighs 110 pounds, dark brown hair, has a scar on the left side of his face from the corner of his mouth to the lower end of his cheek bone. He also has a wen about the size of a thumb nail on the side of his right ear. The Chase & West Talking Machine Co. has sent us these facts for the purpose of warning the trade. This man is supposed to have left for Chicago or Seattle. Many a man has been undone through undue influence. IN the clinches you can rely upon the Ditson Victor Service. Profits are contingent upon our fast work — and we know it. CTOP saying to your customers: "We ^ haven't got it," because you can get it from DITSON. T^AST Victor service is our aim, and that we hit the mark is proved in our rapidly growing clientele of dealers. A LL Victor Styles, records and parts, with a complete line of albums, cabinets and needles. VX^E specialize upon Victor goods exclu' ▼ sively, and correspondence with dealers desiring the best in Victor service is invited. Oliver Ditson Company, Boston, Mass.