The talking machine world (Jan-Dec 1914)

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THE TALKING MACHINE WORLD. 13 If there are any paths which we can make smoother by suggestions we shall be pleased to do so. In other words, The World is the forum of the trade, and all are invited to enter as close as they like into a discussion of matters of interest and business importance. The closer a trade paper comes to its constituency the more aid it can be to them, provided it is fairly conducted, and unless it performs a useful mission it is missing its opportunity, and we do not care to miss any opportunities which may come to us in any particular way to serve our constituency in a better manner. THERE is no part of America, so far as we are able to learn, where the dance craze has not appeared, and talking machine dealers are asking if the abnormally large demand for dance records is to continue. Why should it not? Old men and women have joined the youthful army of dancers, and the talking machine is used by teachers of the art all over this country. The tango mania has certainly created new business, not only for dance records but for the machine themselves, because a new profession has sprung up and dancing teachers now have regular studios where machines are 'installed and are almost swamped with people who are anxious to be taught the art. Here is a new and astonishing field developing, and it does not look as if it would be temporary. Talking machine dealers write us that it is difficult to keep up with the demand for dance records, and the factories are rushed to the utmost, and they cannot keep up with the orders that the new tango mania has brought about. In thousands of homes where the talking machine was only used at intervals, to-day it is being used daily and nightly to produce music tor an ever increasing army of family dancers. It certainly has developed the demand not only for records, but for machines in every part of the land. IN the January issue of The World a remarkable offer was made of a $250 outfit by by the Columbia Graphophone Co. to The World reader who would suggest the best method by which closer and more profitable relations might be enjoyed with talking machine customers. This offer resulted in bringing in hundreds of communications embodying suggestions from every part of the country. This Columbia move is along the lines of business uplift which is decidedly commendable. It means that on the part of the Columbia Co. there is a definite effort to get in closer touch with their dealers, seeking to get from them an expression of opinion as to how their interests could be served in a manner which would result in more profitable business. The reward offered was simply made with the purpose of drawing out opinions from the men who are on the firing-line, and for opening up ideas which might help in a general distributive plan. It may be said that many valuable suggestions have been received and while it is not possible to put them all into practice, yet many of them are being put into use so far as practicable. The advantage of this kind of work will be seen when we understand that this offer did not apply exclusively to Columbia dealers, but to everyone in the talking machine trade. There is no reason why we should follow out certain business plans simply because they may have been in use for a number of years. The whole world is changing and men change their business organizations to conform with this change. The talking machine industry is young. It has much to learn and an interchange of ideas is bound to bring out some thought along advanced lines which will be for the benefit of all. GIVE DANCING EXHIBITION. Illustration of Latest Dances in Recital Hall of Fulton Music Co. Store, at Waterbury Conn., Attracts Much Favorable Attention — Victrola and Edison Disc Phonograph Featured. (Special tn The Talkine Mnc-tiin" W-rlH Waterbury, Conn., April 4. — The Fulton Music Co., the prominent piano and talking machine house of this city, which recently occupied its handsome new building at 158-162 Grand street, created a distinct sensation late last month by arranging for the appearance of Miss Lesley L. Hyndes and her partner, Elton Goldsmith, in a complete repertoire of the latest dances. The dancing exhibition took place in the recital hall of the Fulton Music Co.'s building on Saturday afternoon and the dance music was furnished by a Victrola and an Edison disc machine phonograph. An impromptu concert filled in the intermissions between the dances and afforded an opportunity for the featuring of the latest records. Admission was free to the public, and as a result the recital hall was crowded to capacity by an audience of over three hundred people. During the course of the afternoon Miss Grace Gaylord, of Waterbury, and Kendrick Brown illustrated some of the latest society dances. So successful was the first dancing exhibition that the Fulton Music Co. was compelled to repeat the feature the following Saturday for the benefit of those who were unable to attend the first performance, and the effect of the novelty upon the sale of dance records was immediately apparent. BACK TO THE SOIlTfOR MUSIC. South Carolina Paper Claims That by Producing Denatured Alcohol from Potatoes and Farm Waste the Farmer Really Makes Talking Machines Possible. Everything comes to the farmer these days. Even the new dances promise to pay him tribute. The popularity of these dances has created enormous demand for phonograph records of dance music. Now phonograph records are made out of a composition into which denatured alcohol largely enters, and the demand for it is causing manufacturers to look around for new sources of supply. This according to the Charlotte, N. C. Observer, means new locations for factories. But denatured alcohol is strictly a farm product, be ing made from potatoes and farm waste. And so it comes to pass that the farmers exert themselves to produce a larger supply of some of the ingredients of denatured alcohol, in order that more phonograph ■ records may be manufactured, in order that more people may have music to which they may dance the new dances— which many a farmer holds to be an abomination. HELPFUL IDEAS FOLLOW EACH OTHER The results obtained by Victor dealers from the distribution of the lithographed folders entitled "Will you open your door" and "Will there be a Victrola in your home this Christmas," were so highly satisfactory that the Victor Co. has just issued a third lithographed folder named "After dinner introduce your guests to," the inside double page showing a beautiful scene in many colors wherein a Victrola XVI. is the center of attraction in the drawing room of a fashionable home while a distinguished party of guests is present. This is the same drawing which has been reproduced by the company for use in national advertising. This folder forms a valuable addition to the comprehensive line of Victor folders already issued. Beka Records IN ALL LANGUAGES OF THE WORLD High grade selections in German, English, Italian, Spanish, Portuguese, French, Swedish, Slavonic, Ruthenian, Danish, Norwegian Russian, Polish, Hungarian, Bohemian, Rumanian, Tschechisch, Croatian, Servian, Hebrew, Turkish, Persianj Arabic, Chinese, Malay, Japanese and seventeen different Indian dialects. The cheapest and best machine on the market for $2.50 upward BEKA -RECORD AKT. GES., Berlin, S. O. 36 (Germany) CATALOGUE IN FOUR LANGUAGES SENT FREE ON REQUEST