The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WORLD. 15 BREAKING EVEN-A DIABOLICAL REVENGE. NEW COMPANY IN CLEVELAND. -T><c: flFTEEXlTH NOC-njfJNtT FROM -me <ev OF 'J GUI* VoOE. f MTTN6R. T, -me rtws. ' HIT W€B. WITH A fcVTtHeN chmr, , „ _ . BWCK. _, -TAKt A SHeUCl Awb AtlCK ttefc ujitm a "nee Tot*, FAM HSR WITH THE flAWt STOOC Rough stuff SOUGH STUFF HovJ B£?*)TIPU(_ R. L. Cioldberg in the New York Evening Mail. (Copyriglited.) Cartoonist's Idea of How to Get Square With the Man Who Always Starts His Talking Machine as Soon as You Get in the House. H. B. RAY NEW ADVERTISING CHIEF. Of the Columbia Graphophone Co. — Experienced in This Field, Having Been Assistant Advertising Manager of the Company for the Past Three Years — Has Assumed Duties. Herbert B. Ray has just been appointed advertising manager of the Columbia Graphophone Co., New York, succeeding George P. Metzger, who has become a partner in the Han ff -Metzger Co., the past few years, and his promotion to the management of the advertising department is in line with the policy of the Columbia Graphophone Co. to promote men from their own forces to the most responsible positions in all departments. Mr. Ray filled the position of assistant advertising manager with signal ability and success, and his intimate familiarity with all the details incidental to the Columbia Co.'s country-wide advertising insures his achieving a gratifying success in his new and important post. As advertising manager of the Columbia Graphophone Co. Mr. Ray occupies one of the most responsible positions in the company, as the advertising appropriation of the Columbia Co. has steadily increased each year until it now totals an immense sum that is being distributed to the best possible advantage of Columbia dealers throughout the country. Mr. Ray has been connected with the Columbia Co. for the past fifteen years, occupying various positions cf responsibility. Most of this time was spent at the factories in Bridgeport, Conn., where he secured a detailed practical knowledge that he has found invaluable in the preparation of result producing advertising matter. Herbert B. Ray. New York, a very successful advertising agency. Mr. Ray has assumed his new duties. Herbert B. Ray has been assistant advertising manager of the Columbia Graphophone Co. for J. G. BREMNER JTO SUPPORT BILL. J. G. Bremner, president of the Eastern Talking Machine Dealers' Association, is one of those representing trade organizations who will appear before the Interstate and Foreign Commerce Committee at Washington for the purpose of supporting the Stevens Bill (H. R. 13,305), which, among other features, is aimed to prohibit price cutting. Any new business idea that offers to help a man get more profit out of his business is hailed with welcome — mixed with suspicion of the motives of the man offering; it. Incorporation of the Grafonola Co. of That City Marks Success of C. A. Routh in the Talking Machine Field — Store Handsome and Well Located in City's Best Business District. (Special to The Talking Machine World.) Cleveland, O., April 6.— The incorporation of the Grafonola Co. is a good example of a youth starting with ambition and vigor and working up from the lower ranks to be president and manager of a company? C. A. Routh started as a boy working for the Starr Piano Co,, of Richmond. Ind., learning action regulating, etc. He left the factory work and engaged in the sales department, and was considered one of the foremost salesmen in the piano line. At that time piano men generally could not see anything in the talking machine business, and Mr. Routh's associates were very much surprised at his going into it. He, however, looked ahead and is now reaping the benefits of his foresight. Mr. Routh had been with the Columbia Co. for some time as assistant manager, and when the company decided to close out its retail business in Cleveland, in his own words, he "immediately saw a great light," and laid his plans accordingly to get control of the old location; the result is that the Grafonola Co. was incorporated, with C. A. Routh, president and manager, and F. S. Federman, secretary and treasurer, with a capitalization of $15,000. The Grafonola Co. is handling Columbia goods exclusively, and carries a complete stock of machines, records and accessories. The store is centrally located in the business heart of the city, and is considered the largest retail talking machine store in Cleveland. During Mr. Routh's long association with the Columbia Co. he has made a host of acquaintances and friends, all of whom he will retain and make many more. GIVES ELABORATE RECITAL. Fred H. Ponty Features Victrola and Edison Disc Machines and Other Instruments in His Line at Elaborate Affair Held in His Recently Opened Store in Port Chester, N. Y. (Special to The Talking Machine World.) Port Chester, N. Y., April 7.— Fred H. Ponty, the well-known piano and talking machine dealer of this city, attracted much attention to his business last week through the medium of an elaborate musicale, at which a number of prominent artists from New York appeared. The lengthy program consisted of piano and violin solos, vocal selections and grand opera gems by famous stars through the medium of the Victrola and the Edison disc phonograph. The musicale was given in the afternoon and repeated in the evening, and on both occasions the recital parlor in the store was crowded by a select and appreciative gathering of local music lovers. From the interest displayed in the music furnished by the Victor and Edison machines, the musicale will result in a number of profitable sales. 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