The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WORLD. A NOVEL POSTAL CARD Is That Used by Russell Hardy with the Talking Machine Co., Birmingham, Ala. A novel postal card is being used by Russell Hardy, a clever salesman associated with the Talk Clever Post Card Designed by Russell Hardy. ing Machine Co., representative of the Victor and Edison lines in Birmingham, Ala. Mr. Hardy has proven his right to be considered an Al salesman, for his average sales per month for the last three or four months have reached the $1,000 mark. "LIVE" DISPLAY OF DANCE RECORDS. (Special to The Talking Machine World.) New Orleans, La., April 9. — The Victrola department of Philip Werlein, Ltd., the large piano house in this city, is still being congratulated on a novel idea which it introduced a short while since in connection with the craze for dance music. The many dance records in the Victor record library suitable for all the latest dances furnished the firm with material for an unusually clever stunt which took the shape of a personal demonstration of the adaptability of Victor music to the proper performing of the latest dances. A show window Talking Machines, Typewriters, Phono. graphs, Adding Machines, Cash Registers, Guns and Tools and all Polished Instruments. THE FINEST OIL MADE. It absolutely prevents rust. NYOIL now cold everywhere by all hardware and sporting goods men. Large bottle (cheaper to buy) 25c; trial size, 10c. WM. F. NYE, New Bedford, Man. ^ For polishing ^ varnished woodwork it is extremely satisfactory. No oil is so clean. BENJ. SWITKY IN BERMUDA. Prominent Distributer Visiting Talking Machine Man's Haven of Rest. Benj. Switky, the prominent Victor distributer of 9 West Twenty-third street, New York, accompanied by Mrs. Switky and their two children, sailed for Bermuda on Wednesday, April 1, for a vacation of several weeks. In view of the number of members of the local trade who have visited Bermuda during the past couple of months it would appear that the name of the resort should be changed to "The Talking Machine Man's Haven of Rest." measuring 9x12 feet was decorated elaborately to give the impression of a fashionable ballroom, and in this space a well-dressed couple, masked, danced all the new dances to the music of a Victrola. Cards were displayed announcing each dance, and the grace and skill of the couple as they danced to the strains of Victor records formed a topic of general discussion that was bo.th sales productive for the Werlein Victor department and the best kind of "advertising. GIVING MACHINES DOUBLE VALUE. Success of the Union Devices Testifies to Their Value — Factory of the Union Specialty and Plating Co. Very Busy. Ask your watch repairer whose oil he uses on your watch. talking machine the privilege of playing any kind of a record, is evidence of their great value. Business at the factory is brisk. Mr. McNulty stated they were daily filling lots of orders and that they were receiving volumes of praise from users of Unions No. 2 and No. 3, which of course is very gratifying to the company. H. B. McNulty, of the company, who recently made a flying trip to Iowa, and covering Chicago, states he found business very good and that the Union line of specialties was selling "like hot cakes." (Special to The Talking Machine World.) Cleveland, O., April 6.— The prosperity and popularity of the Union Specialty and Plating Co., attachments, affording the owner of any kind of a The Columbia export department has been issuing some splendid publicity during the past few years which is being used by the company's dealers in South America and Europe to excellent advantage. Xhe Masterphone GIVES Perfect Detail Rich Tone Full Volume Records remain perfect forever, as Victor Fibre Needles are used. Your customers will like the Masterphone, for it adds immeasurably to the value of their instruments. YOU EARN ADDITIONAL PROFITS. Write for Sample and Discounts. Steel Needles Masterphone $1.00 Fibre Needles Masterphone $1.50 THE MASTERPHONE CORPORATION, 187 Broadway, New York City Telephone : Cortlandt 1 872