The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WORLD. TO MANUFACTURE IN GERMANY. E. N. Burns Who Recently Returned from. Europe States Flant Has Been Secured at Biersfield, Saxony, to Make Columbia Machines to Supply the Trade in All Points Outside the United States — Columbia Business Active in Europe, Says Mr. Burns. Edward N. Burns, vice-president of the Columbia Graphophone Co. and manager of the company's export department, who returned to New York late last month after a three months' trip abroad, made the important announcement this week that the Columbia Co._ had completed arrangements to manufacture machines in Germany to take care of the demands of its export trade. These machines will be ready for shipment some time this montn, One of the "Columbia-Europa" Styles. and will be distributed to Columbia dealers in all parts of the world outside of the United States. The Columbia factory abroad is located in Biersfield, Saxony, Germany, in the "Black Forest," where manufacturing and shipping facilities are ideal. This factory is now working to full capacity both day and night, and sample machines were brought over by Mr. Burns on his trip home. These machines, which will be known as the "Columbia-Europa" product except in England, where they will bear the name of "Regal," are designed to permit Columbia dealers to successfully compete with the cheaper types of machines made in Europe at the present time, and will be furnished in two' styles, horn and hornless. One attractive model that is undoubtedly destined to achieve world-wide popularity sells at $3 net for the hornless machine and $3.50 net .for the horn machine, f. o. b. Bremen or Hamburg. The machines will be furnished in three colors — mahogany-colored cabinet with brown panel and mahogany-colored horn ; oak-colored cabinet with oak panel and oak-colored 'horn;, black cabinet with a light panel or one with gold medallions carrying a dark red or black horn. These panels are ten centimeters in width and encircle the entire body of the cabinet, and the horns are decorated with gold lines. The machines are packed in individual corrugated containers and will be packed twenty to a case. The horns will be packed sixty to a case. There are at present six models in the Columbia-Europa line and four more will probably be added in the near future. One of these will probably be cheaper than the $3 model, while the others will be more expensive. The machines carry a ten-inch turntable and the motor will play a twelve-inch record. Coincident with the introduction of these new Columbia machines for export trade the following machines are withdrawn from export distribution: BZ, list $17.50; BWT, $18 list, and Harmony, $15 list. "These machines will be carefully made in every particular," said Mr. Burns, "and will afford the Columbia export trade a splendid sales proposition that will give them substantial profits and place them in a position to meet any and all competition. "Business conditions in Europe are generally satisfactory. Our London house closed the best year it ever experienced, while our business in Austria Hungary was very gratifying. Europe is fast recovering from the disastrous effects of the Balkan wars and the outlook is decidedly encouraging. "American music is scoring an emphatic success abroad, and wherever one goes, England, France or Germany, the popular American songs are the ones that are continually heard. For example, on one song, 'You Made Me Love You,' over 250,000 records were sold, making it one of the best selling records ever introduced." local concerns in various mercantile lines to handle the Columbia products. NEEDLE COMPANY INCORPORATES. The Velveto.ne Wood Needle Co., 509 Hall Building, Kansas City, Mo., has been incorporated with a capital stock of $"20,000 for the purpose of manufacturing and marketing a new form of wo.od talking machine needle. The officers are : F. Alexander, president and manager ; Clarence Alexander, vice-president, and O. A. Schramm, secretary and treasurer. SUPPORT THESTEVENS BILL. Dealers Should Write Their Senators and Congressmen in Favor of Fair Trade Principles. Clifford R. Ely, the popular traveling ambassador for the Columbia Co.'s wholesale department, left Sunday night for an extended trip through the South. Mr. Ely has been spending the last few weeks in New York, and during this time had closed arrangements with a number of prominent The Victor Talking Machine Co. sent out a letter to its dealers this week calling their attention to the importance of the measure now before Congress known as the Stevens bill (H. R. 14,305). The letter to the Victor dealers reads in part : "YTou kno.w, of course, how important it is that this bill should become law, as it would be national recognition of the fair trade principle, and effective prohibition of the predatory price-cutting methods that are ruining so many dealers and creating trade monopolies. We trust that you will promptly take similar action and write immediately to your Senators and Congressmen in favor of this bill, mentioning it by name and number — Stevens bill (H. R. 13,305)." 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