The talking machine world (Jan-Dec 1914)

14 THE TALKING MACHINE WORLD. We are top, bottom, and both sides of the talking machine situation in a very sightly list of cities in these United States right now and getting a sure grip every where else. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Wool worth Building, New York IDENTITY OF WRITER REVEALED. Under the Nom de Plume "D. A. Esrom" Mrs. Theo. Morse Has Written a Great Number of Songs Which Have Won National Popularity Through the Phonograph. For many years lovers of popular songs have enjoyed those written by an unknown writer named D. A. Esrom. The identity of this lyric writer remained a secret for a fo.ng time. The songs were almost invariably adapted to music by Theo. Morse, of New York, and published by D. A. Esrom (Mrs. Theo. Morse). him. It remained for a representative of the Thos. A. Edison, Inc., to dicover the secret of D. A. Esrom's identity. Mr. Morse had been asked repeatedly on this point, and one day he very blushingly acknowledged that D. A. Esrom was his wife. "You see," he explained, "my wife's name is Dolly A. Morse — Esrom is merely Morse spelled backwards." Of course after this the secret was out, and Mrs. Morse speedily became known as o.ne of the great women writers of popular songs in the United States. Although she has originated enumerable lyrics that are especially clever, still she does not think that a professional career is the best for women, for as she puts it, she does the housework with her hands and composes the songs in her head at the same time. A large number of Mrs. Morse's songs have been made for Edison records and are especially popular. Among those that all Edison owners will remember are the following : "In the Land of Plankity Plank," "Luella Lee," "Sweet Anna Marie," "The Village Band," "Another Rag," "Bobbin Up and Down," "Lizabeth Ann," "Love Me Like I Love You," "Lets Buzz," "Something's Going to Happen to You," "Way Back Home," "When You're Lonesome Don't Forget My Number," "When Uncle Joe Plays a Rag on His Old Banjo," "Whistling Jim," "Who's Going to Love You When I'm Gone," "You Need a Rag." The following have been written by D. A. Esrom but are not on the records : "When You Sang the Rosary to Me," "Until You Say Goodbye," "Three Things I Love," "Call Around Any Old Time," "When We Were College Boys." MASTERPHONE CAMPAIGN Of National Advertising Is Bound to Help Dealers' Sales Most Materially. The Masterphone Corporation, manufacturers of the popular Masterphone device for clarifying and amplifying the tone of records, moved this week from 187 Broadway to Suite 1921, 61 Broadway where it will have increased floor space for its rapidly growing business. "We are now in the midst of a national advertising campaign that should produce numerous inquiries for talking machine dealers throughout the country," said an official of the company. "This campaign is being confined to the leading national magazines, and the copy we are using, though not very large in size, is designed to attract general attention and, what is more important, produce live inquiries. We are planning to issue in the near future numerous dealer helps in the nature of window and store displays that will be attractively arranged and certain to attract interest." The Masterphone Corporation has just issued an interesting and informative folder which explains in detail the value and workings of this clarifying and amplifying attachment for talking machines. This folder shows by the means of excellent illustrations the simplicity of the Masterphone and shows how the device is adjusted on fiber or steel needles. The merits of the Masterphone are set forth clearly and lucidly, and dealers can use this folder to excellent advantage. THE DOME RECORD CASE. This Cleverly Constructed Device Holds Twenty Records — Useful for Concert or Demonstration Purposes — Distributed by W. D. Andrews, of Buffalo. W. D. Andrews, 632 Main street, Buffalo, N. Y., has closed arrangements whereby in the future the Dome Record Case will be distributed by him. This record case — illustration of which is shown elsewhere — holds 20 records, all accessible for instant use. The case swings open so that the repertoire is displayed, while a convenient index shows where each record is located. The Dome Record Case is very valuable, because not only does it permit the safe keeping of records, but it is a case that permits one to carry a small stock of records for either demonstration or concert use. Furnished in two sizes, .10 and 12 inch, and Mr. Andrews is making a specialty of sending samples of these filled with records, as selected by the customer. For instance, if a dealer has 20 records that he is in need of and wants a sample Dome Record Case, Mr. Andrews will send the entire thing to him at the regular wholesade prices, and in the matter of deliveries, this house has thirteen lines of railroads, five express companies and the best lines on the Great Lakes, so deliveries can be made very quickly. WURLITZER CO. IN HAMILTON. An entire room in the new quarters recently •opened at 119 South street, Hamilton. O., by the Rudolph Wurlitzer Co., of Cincinnati, has been set apart for Victrolas. There will be also several booths for the trying out of Victor records, of which this agency has over 10,000. READY REFERENCE OF GENERAL SUPPLIES DEALERS Send for our "Trial Proposition" on the Regina Hexaphone — the latest and best paying popular priced coin-operated instrument for use in public places. 211 Marbridge BIdg., 34th St. and Broadway, New York City ^Manufacturers" of Regina Music Boxes; Reginaphones; Coin-operated Mandolin Orchestrions; Vacuum Cleaners and other specialties. Mermod & Co. 505 Fifth Avenue New York Manufacturers of Talking Machine Supplies Motors— Sapphire Points Diamond Points a Specialty Keep Your Record Stock with Costs about $2.00 for 250 records for 50 years Send for 20=page catalog THE SYRACUSE WIRE WORKS, SYRACUSE NEW YORK