The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WOULD. The Pathescope and Motion Pictures Were the Great Features of the Jobbers' Convention at Atlantic City The Pathescope was Demonstrated and Universally Endorsed as The Companion Entertainer to the Talking Machine Pathescope Motion Pictures taken of the jobbers at the Chalfonte, on the Boardwalk, and Tangoing on the Beach, can be seen at the Pathescope Salon, Aeolian Hall. Copies of this film furnished gratuitously to Pathescope dealers requesting them. Phonographs and Pathescopes Combine Music and Movies I A heart to heart Talk with the Dealer in Talking Machines. Wherein is suggested an opportunity for making two sales grow where only one grew before OU, as a Dealer in Talking-Machines, have helped to bring to the homes of an enormous public the opportunity of enjoying all kinds of music, ranging from the vaudeville parody to grand opera scores of the world's greatest composers. The Motion Picture has made it possible for this same public to enjoy all kinds of acting, from poor comedy to the master-pieces of the world's greatest dramatists, but heretofore only in the Theatre. Probably you have felt the competition of the Motion Picture Show as a rival Entertainment to the Talking Machine. Instead of buying new machines or more records, thousands of people, with money to spend for Entertainment or Amusement, are yielding to the fascination of the Motion Picture. Instead of losing business by the competition of Music and Movies, ivhy not increase your business by their combination ? THE PATHESCOPE YOU CAN!! The TalkingMachine and the Motion Picture Machine should go together and give the owner of both the fullest measure of Entertainment and Amusement. You, as a Talking Machine Dealer, are the logical distributor of the Home Motion Picture Machine. In Europe, where the Art of Cinematography is far more advanced than in this country, the great firm of Pathe Freres (Capital 30,000,000 Francs), has been working for years perfecting the Pathescope. In its simplest form it requires no electric connections whatever. The simple act of turning the handle actuates the film, generates its own (incandescent) electric light and protects the picture in living, fascinating motion on the screen. Other models take current from an ordinary electric light socket, project a larger picture, and require no cranking. These instruments are a marvel of mechanical construction, combining a beauty of finish with a perfection of operation that create the greatest enthusiasm and delighted amazement wherever shown. The use of a special, narrow-width, non-inflammable film insures absolute safety, without fire risk, or insurance restrictions. In this respect the Pathescope stands unique and alone. The only instrument and film approved by the National Board of Fire Underwriters. The owner of a Pathescope may exchange his Reels as often as desired by the payment of a small fee to the Pathescope Film Exchanges. Progressive Dealers can readily see that a new field of profitable opportunity awaits development. Every customer who has bought a good TalkingMachine, or Player-Piano, is a prospective purchaser of a Pathescope in addition. You don't have to develop new clients constantly as you do in your sale of Musical Instruments. You can commercialize the good will of your old customers and increase their appreciation by selling them a Pathescope. Double your volume of business and, without a corresponding increase in your rent, or overhead expenses, you may triple or quadruple your net profits. Why not investigate the profitable possibilities in owning a local Film Exchange? For Demonstrations or Catalogue address: Mtmastncement The Wanamaker Stores in New York have been appointed Retail Distributors for the Pathescope, where it is displayed and demonstrated in the appropriate environment of their magnificent Talking Machine Department. PATHESCOPE Department 4 AEOLIAN HALL, NEW YORK Agencies : 515 Crozer Bid*., PHILADELPHIA 622 Kittredge Bldg., DENVER 1306 Marquette Bldg., CHICAGO 613 >i Second Ave., SEATTLE Responsible Representation desired elsewhere