The talking machine world (Jan-Dec 1914)

16 THE TALKING MACHINE WORLD. Albums for Victor, Columbia and Edison Records We are making the most complete line of record albums on the market, including the regular 16 or 17 pocket styles, and a new 12-pocket album, which adapts itself for use in the new cabinets with flat shelves. The new album for Edison disc records is made with the same care and precision and of the same high-grade materials as our regular albums, except that it is spaced wider and has ten pockets. No More Scratching of Cabinets and Tables All our albums are equipped with the new LEATHER COVERED RING PULL, which makes the handling of the book easier than with the plain leather pull and has all the practical advantages of the metal ring. Write for full particulars and trade prices. NEW YORK ALBUM & CARD CO., Inc., 23-25 Lispenard Street, New York (Formerly New York Post Card Album Mfg. Co.) MONTHLY TOTALS SHOW NO DULL TIMES IN ST. LOUIS Despite Complaints in Other Lines — Collections Rather Slow, However, with Jobbing Trade — Those Who Attended Convention — Jobbers Benefiting from Package Car Service— Missouri Music Teachers Approve of Talking Machines — Columbia Co. News. (Special to The Talking Machine World.) St. Louis, Mo., July 8. — The talking machine dealers of this community . are not complaining, although they have been hit somewhat by the dull business that appears to have pervaded all lines throughout the country, but they will make a better mark than they have in previous years in monthly totals, which they says is abo.ut all that they can expect. Advertising has been rather light of late and the very unseasonable hot weather that held this entire section of the country in such close grip for three weeks caused a let up in the very sharp demand for dance records. There was the usual sharp increase in record sales for the Fourth of July. The demand fo.r the last few weeks has been running to rather smaller machines, The jobbing trade reports rather slo.w collections, but that always is the case in this country during the season when farm work is especially heavy, as the banks are making unusual demands because of the country's need for money. Cash expenses keep the farmers from paying bills and the flow of cash through the regular channels is restricted, but the increase within a few weeks will soon even things up. Orders are fairly plentiful and of fair volume despite the vacations everywhere and all jobbers report excellent prospects for new dealers in the early fall months. Harry Levy, of the talking machine department of Aeolian Hall, was not able to get east for the Victor convention this year as he had hoped. He is getting well settled in his new jobbing quarters in the Furniture Exchange building and reports that business is running smoothly under the new arrangement. E. C. Rauth, secretary of the Koerber-Brenner Music Co., Victor jobbers, is planning a pleasant trip after the Atlantic -City Convention. 'He went from here .to Chicago to join the special car of Northwestern jobbers, and after the conclusion of the sessions he will join Lester Burchfield, of Sanger Bros., of Dallas, and W. H. Reynalds, of Mobile, and they will go to New Orleans on a nonstop boat. Parham iWerlein, of New Orleans, is expected to join them on this trip, and Mr. Rauth probably will go from New Orleans to Mobile with Mr. Reynalds fo.r a few days fishing on the Snapper banks near that city. Mr. Rauth is now writing with his left hand, much to the surprise of his associates, who declare JUST TO REMIND YOU THAT OUR LOCATION IS CENTRAL FOR ALL PARTS OF NEW YORK AND BROOKLYN AND SURROUNDING TERRITORY. OUR OFFICE AND STOCK ROOMS ARE ONLY ONE MINUTE'S WALK FROM THE NEVINS STREET STATION OF THE SUBWAY, AND TEN MINUTES' RIDE BY SUBWAY FROM NEW YORK CITY HALL. MESSENGER SERVICE TO ALL POINTS IN NEW YORK CITY. VICTOR DISTRIBUTORS EXCLUSIVELY FOR 11 YEARS. SERVICE EQUAL TO THE BEST. BE AN "AMERICAN" DEALER TELEPHONE 3762 MAIN AMERICAN TALKING MACHINE CO. 368 LIVINGSTON ST. BROOKLYN, N. Y. that he writes better than he formerly did. The change came about through a severe case of writer's cramp which made his right hand entirely undependable for writing, and he was forced to learn to use his left, which he does very readily, and reports writing co.mplete letters in long hand by his new method. Mr. Rauth recently has been giving considerable attention to the movement to push the one-cent postage bill and is meeting with a great deal of success in organizing for this movement. He is practically a pioneer in this field. Talking machine jobbers are among those who are profiting largely through the package car service recently inaugurated on the railroads out of St. Louis through the Business Men's League, the chief commercial organization in the city. The service is designed to load merchandise for certain districts in full cars to break bulk at a definite po.int for distribution. It puts 'Nashville, Tenn., and some Carolina in the second day delivery points and maps are issued showing in circles just what way points can be reached on the second day. The bulk breaking point usually is designated as the beginning of the local freight run so that the car can be taken out that day on the local freight run and all po.ints reached the same day. It has been thoroughly organized on all roads and for the Southwest o.ften solid freight trains leave for a second and third day point. The cars leave in the evening on preferred freight runs and so seldom miss their destination time that the result is practically an express delivery on freight platform at' freight rate. As talking machines are seldom delivered from the jobbers in carlots, this gives to them exactly the service they have been seeking and , supplies up to a five-day service which reaches the Coast both in the Northeast and Northwest. It is not infrequently the case that local talking machine jobbers ship regularly into, towns within 100 miles of other jobbers and perhaps 500 miles from here with greater definiteness of arrival than the near-by jobber where this service is not organized. At the Silverstone Music 'Co. the Edison disc machine continues to hold the entire fo.rce close to high speed work, and they talk of jobbing business "100 per cent, better than a year ago." A recent caller there was J. H. Bennett, the Missourian, who recently concluded to go into the talking machine business on the ground plan o.f the sewing machine men of a generation ago, and who has out a number of teams and men and some crews working with autos selling machines into the homes where summer boarders are, as well as the prospero.us Ozark mountain home where boarders are not needed. Mr. Bennett was looking for stock and was a liberal buyer of Edison cylinder machines, as he confines his efforts to these machines and Columbias. He entertains no doubts as to the success o.f his enterprise. Miss Minnie Louise 'Sutter who, for a number ;of years, was in charge of the offices for Mr. Silverstone, was married June 30 to W. W. Oel. wilier at the home of the bridegroom in Bethel, • Conn. She resigned a month ago. The Silverstone i