The talking machine world (Jan-Dec 1914)

18 THE TALKING MACHINE WORLD. SUMMER ADVERTISING CAMPAIGN IN MILWAUKEE Is Being Carried on with Great Success — The Satisfactory Crop Outlook Means Enormous Business in the Fall — Milwaukee System and Service Co. to Handle Edison Dictating Machines — New Columbia Agencies — Some Striking Displays — News of Month. (Special to The Talking Machine World.) Milwaukee, Wis., July 9.— Milwaukee talkingmachine men believe that the excellent crop outlook gives promise of a good future business, and everyone is looking for a good fall trade. There probably has not been a summer when Milwaukee dealers have advertised so consistently as they are doing this season. Practically all the leading houses are running good-sized advertisements in the local papers at stated intervals, and the results which are being obtained have been entirely satisfactory. One of the houses which has been advertising especially strong is the J. B. Bradford Piano Co., featuring the Victor line, and officials o.f the company say that sales have held up remarkably well. McGreal for Congress. Lawrence A. McGreal, formerly Edison jobber in Milwaukee, and one of the former presidents of the National Association of Talking Machine Jobbers, has announced that he will be a candidate for Congress on the Democratic ticket from the Fifth Congressional District, comprising a portion of the city of Milwaukee. Mr. McGreal is now sheriff of Milwaukee County. To Handle Edison Dictating Machines. The Milwaukee System & Service Co. has been organized to succeed the Tisch-Hine Co., 450 Jackson street, representative of the Edison dictating machine, and will now act as distributer of this machine for the entire State of 'Wisconsin. Officers of the new company have been elected as follows : President, Julius Tisch ; vice-president, William Finger; secretary and treasurer, A. B. Cooper. William Tisch is acting as manager. L. C. Parker, enterprising manager of the Victor and piano departments at Gimbel Bros.' store, was the only talking machine man in this city who. attended the annual convention of the National Association of Piano Merchants held in New York June 8, 9, 10 and 11. The Victor business at the Gimbel store during the month of June attained a new high mark for that month. Takes the Victor Agency. The Young Cash Store, at Hartford, Wis., has taken up the agency for Victor goods in that city. The store has arranged handsome new booths for the demonstration of the Victor machines and is meeting with much success in handling the line. Paul A. Seeger, manager of the Victor department at the Edmund Gram Music House, is especially well pleaded with the way the demand for the large Victrolas has been maintained thus far this season. Enthusiastic Over Trade Outlook. Officials of the Flanner-Hafsoos Piano House are enthusiastic over the manner in which the Edison disc machines are selling in Milwaukee. The house took on the line only recently, but it has met with a much larger business than it had anticipated. Charles H. Schefft & Sons, 849 Third street, carrying both the Victor and Edison goods, and C. Niss & Sons, 697 Third street, featuring the Edison goods, have been meeting with a brisk business. William Idle Succeeds Hope. William Idle, who has been assisting William A. Schmidt, manager of the Phonograph Co., of Milwaukee, in locating new Edison dealers about Wisconsin, has been made traveling wholesale representative of the Tho.mas A. Edison Co., Inc., in Wisconsin and upper Michigan, succeeding William P. Hope, who is now Edison jobber in Kansas City. Mr. Idle is now spending his vacation at his home in the East. Mr. Idle and Mr. Schmidt established eight new dealers on their recent trip through Northern Michigan. New Columbia Agents. A. G. Kunde, 615 Grand avenue, Columbia jobber and dealer, has established two* new Columbia agencies in Milwaukee. Otto. Hausmann, who conducts a retail business at 1208 Kinnickinnic avenue, has taken on the agency for the Columbia goods and is meeting with excellent success. Otto F. Leidel, who opened a new retail piano store in this city some time ago, is now featuring the. Columbia machines and records and is meeting with a brisk business. Mr. Leidel has just moved into first floor quarters at 879 Third street, where he is arranging some attractive new booths. Mr. Kunde expects to be located in his handsome new store in the building which is being erected at his former location, 516 Grand avenue, by September 1. The new store will have seven demonstration rooms and will be one of the finest retail stores in Milwaukee. Change of Name. The name of the McGreal retail Victor store at 312 Grand avenue has been changed to the Backus Victrola Shop. The final organization of the Wisconsin Talking Machine Co., the jobber in this State for the Victrola line, will be completed within the near future, when officers will be elected and other details perfected. Victrola for Steamship Minnesota. The Gensch-Smith Co., 730 Grand avenue, recently sold a Victrola Style XIV. to the Crosby Transportation Co., for use o the company's lake vessel, "Minnesota," plying between Milwaukee and Buffalo. 'Ah order for $50 worth of records accompanied the sale of the machine. Striking Fourth of July Window. J. H. Becker, Jr., manager of the Victor department of the Hoeffler Manufacturing Co., attracted attention to the Hoeffler windows by a novel Victor ante-July 4 display, bearing these placards: "Celebrate the Fourth of July with a Victrola ;" "Fireworks Dangerous and Don't Last Long — A Victrola Keeps on Entertaining the Year Around ;" "Spend a Safe and Sane Fourth — The Victrola Plays Patriotic Music." Other interesting window cards illuminated, showed photographs of Alma Gluck, John McCormack and other Victor stars, and called attention to the records by these artists. The attractive windows, arranged by Mr. Becker, have been a strong factor in bringing a big business to the Hoeffler company. Manager Becker says that trade during the month of June was better than that experienced during April and May. Brieflets. Roy J. Keith, of The Talking Machine Co., of Chicago., and U. P. Gibbs, representing The Rudolph Wurlitzer Co., recently called upon the Milwaukee trade. THE EILERS TALKING MACHINE CO. The Eilers Talking Machine Co., which was recently incorporated in Seattle, Wash., with a capital stock of $25,000, is transacting a very excellent business. The new firm is compo.sed of C. H. Hopper, president and treasurer ; John W. Roberts, vice-president, and Edward P. Kelly, secretary and sales manager. They are all practical business men and have had a long experience in the talking machine field. The company is occupying spacious and well equipped quarters on the second floor of the Eilers building, and all concerned are most sanguine regarding the future of the talking machine business. The Victor, Edison and Columbia Jines are handled. EASY TO CRITICISE. It is easy to sit in the sunshine -And talk to the man in the shade; It is easy to float in a well-trimmed boat, And point out the place to wade. But once we pass into the shadows, We murmur and fret and frown, And our length from the bank we shout for plank, Or throw up our hands and go down. It is easy to sit in our carriage And counsel the man on foot; But get down and walk, you'll change your talk, As you feel the peg in your boot. It is easy to tell the toiler How best he can carry his pack; But no one can rate a burden's weight Until it has been on his back. ■ — The Poster. "ANALYZING THE HUMAN VOICE." In connection with the article on "Analyzing the Human Voice," by Dr. Floyd S. Muckey, which was reprinted on page 14 in The Talking Machine World of last month by permission of the Scientific American, there were several cuts used, two of them showing a soprano solo and a tenor voice sounding vo.wels, as they appear on Edison phonograph records. Through an error this fact was omitted under the captions of these cuts, thus confusing them with the illustrations and data in Dr. Muckey's article. Dr. Muckey desires it understood that the two cuts were unauthorized by him and were not a part of his original article. The extra cuts were inserted by The World merely for the purpose of adding to the trade interest in the article, and with no desire to discredit Dr. Muckey or his work, and we feel that this explanation, which we gladly make, is due him. To Southern Dealers If you want to send your orders where they will be FILLED— If you want prompt and accurate service — If you wish to deal with a distributor who takes PERSONAL interest in YOUR success— If you want your orders to go where they will be appreciated — If you want— in short— SATISFACTIONSEND YOUR ORDERS TO Reynalds Music House W. H. REYNALDS, Prop. < Victor Distributors Edison Cylinder Jobbers 167 Dauphin Street MOBILE, ALA.