The talking machine world (Jan-Dec 1914)

26 THE TALKING MACHINE WOkLft. $17.50 to $500— that gives you $482.50 worth of price variety in the Columbia Catalogue of Columbia Instruments: and there's good going every step of the way from one end to the other. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Wool worth Building, New York THE CHOICEOF WORDS An Important Consideration in the Preparation of Advertising Copy. Printers' Ink, the well-known advertising magazine, has been carrying a discussion in its editorial pages of the value of one-part or one-syllable words as compared with longer words in the preparation of advertising copy. One of the recent communications in this discussion was sent the magazine by W. G. Armstrong, of the Worcester Pressed Steel Co., Worcester, Mass., and reads as follows : "Re article in July 9 Printers' Ink, 'Words the Public Wants,' by F. R. Feland. "Mr. Feland's article interested me, and reminded me of a piece of copy by George P. Metzger for the Columbia Graphophone Co. Here it is : "Here's the whole story — both ends of it. "Your end of it : You get started the first minute you are ready — no waiting for anybody. You keep it up steadily or work at it off and on as the case may be. You can talk full speed or as slowly as you like. You can correct yourself and repeat as often as you care to. In the meantime your typist is typewriting all day long — no part of the day given to note taking. If you have much dictating to do, she will have a good lot of letters already written and ready to sign before you get through dictating. "Your typist's end of it : She reads your words, not her notes of your words. She is sure to enjoy her work better because she doesn't have to stop and wait every time you stop and think. She gets what you said, just as you said it. She can make you repeat forty times if she needs to. "In this article there are 168 words; 137 one part, twenty-five two part, and only six three part. "In my letters I try to use simple English — just plain Anglo-Saxon — but it is surely hard not to get lazy sometimes and let the big words work for me.'' Several members of the executive staff of the Columbia Co. are sporting expensive Panama hats — hats that are 'way beyond the five or ten dollar class — through the generosity of E. F. Sause, of the export department, who recently returned from South America with the hats as souvenirs. Large Retail Chain Stores | Require Talking Machine Managers Aggressive Talking Machine dealer (Victor) with chain of stores in East and Middle West, will have openings for several high class Talking Machine Managers September 1. Only men of real initiative, thorough experience and good character will be considered. Exceptional opportunity. Applications held in strict confidence. Address Box 650, care of THE TALKING MACHINE WORLD 373 Fourth Avenue, New York PATHESCOPE SALON IN THE JOHN WANAMAKER STORE. Amid Artistic Environment the Pathescope Is Shown to Crowds of Interested People at the Great Wanamaker Emporium in New York. The Pathescope salon in the John Wanamaker store in New York is attracting crowds of interested spectators daily, and the store's success witn the Pathescope is very pleasing to all concerned. The Pathescope is demonstrated in ideal surroundings, as shown by the accompanying illustration, Wanamaker Auditorium a motion picture exhibition of five reels selected from the beautiful Pathescope photo-dramatic reproduction of Victor Hugo's deathless masterpiece, "Les Miserables." This is the same production arranged for the Pathescope which entertained thousands of people The Pathescope Salon in the John Wanamaker Store in New York. and the splendid publicity that the Wanamaker store is using on behalf of the Pathescope is in accord with the high standards of this institution. In conjunction with the demonstration of the Pathescope there is being given between the musical numbers of the regular afternoon concerts in the the past winter at Carnegie Lyceum, New York. The unique character of this entertainment, which is under the direction of Alexander Russell, concert director at Wanamaker's, and the perfect satisfaction rendered by the Pathescope have made these performances unusually successful. AN INTERESTING LETTER. The Columbia Co. received this week the following interesting letter frorn a prominent dancing instructor of New Rochelle, N. Y., in praise of Columbia dance product : "I have the most successful school of modern dancing in New Rochelle, and I want to tell yo.u that your records have been a big factor in building up that success. My patrons prefer them — -in fact many of them are insisting on them. You know by the time a pupil has had a couple of lessons or so he begins to know what he wants in music, and it is naturally to my profit to let him have it. It is, I think, a significant fact that practically every one of the records in big demand is a Columbia double-disc record. Very truly yours, (Signed) Hazel Townsend." STILL THEY WANT TO VOTE. "There is a lady in this city," says E. A. Sanger, of Sanger Bros., Dallas, Tex., "who has a Victrola, and she played the 'Lucia' sextet for a friend of hers one day when her friend called on her. After playing the above mentioned record, she said to her guest : 'There is one particular record which I certainly want to get some day, but it is more expensive than I can afford at the present time, namely, the "Rigoletto" quartet, which costs $6.' Her guest, who also had a Victrola, answered her: 'I have the "Rigoletto" quartet at home, but it o.nly cost $1.25; perhaps the reason I secured it for $1.25 instead of $6 is because mine is sung by only two voices instead of four.' " And such things happen every day.