The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WORLD. 35 TRADE ACTIVE IN SOUTHERN CALIFORNIA. Despite Disturbance Caused by European War, Demand for Talking Machines Is Greater Than Ever, with the Higher Priced Goods in Favor — Leading Houses Active in Way of Attractive Window and Wareroom Displays to Interest Public — News of Month. (Special to The Talking Machine World.) Los Angeles, Calv October 6. — Notwithstanding the war and the general business depression, the talking machine trade in southern California is opening up this fall in a manner which bids fair to surprise all previous records. The demand for the larger models in all makes of talking machines is greater than ever before at this time of the year. The only drawback seems to be our inability to get machines and records. This may be due, in a measure, to our great distance from the source of supply. However, all the jobbing houses predict a full supply for the holiday trade. Tuesday, September 8, marked the 123d anniver * sary of the founding of Los Angel?s. A municipal carnival commemorating that event was given on the old Normal School site. A1 wide and varied program was given. The Southern California Music Co. supplied three Model A250 Edison disc machines, which elicited many favorable comments from thousands. A very unique window display was given by the Wiley B. Allen Music Co. last week, consisting of three couples of dancing dolls, while four couples were seated around them as interested spectators. The dancers were made to revolve, reverse, dip, etc., just like they were alive. The dance was performed around a talking machine. This window attracted hundreds of people and was a great advertisement for the new dance records. R. E. Wolfinger, of the Wiley B. Allen Music Co., has a novel scheme whereby the English records of our greatest singers may be more thoroughly enjoyed by his prospective customers. Mr. Wolfinger makes typewritten copies of the songs, which are given to the customers to follow while the records are being played, thereby enabling them to get a much better impression of the clearness of the enunciation of the machine than would otherwise be obtained. Cornelius Muers, formerly with the J. B. Brown Music Co., is now connected with the Allen house. H. E. Lindsey, who was with the Wiley B. Allen Music Co., of Portland, Ore., is now with their branch in this city. The Andrews Talking Machine Co. has added greatly to the efficiency of its department by the addition of another large demonstrating room. M. B. Sharp, formerly with Sherman, Clay & Co., San Francisco, is now with this company. The Birkel Music Co. reports greatly increased sales of all models of Victrolas. Charles Ruggles, local manager for Sherman, Clay & Co., reports two new Victor agencies, the Becker Pharmacy, of Calexico, Cal., and W. H. Saladin, of Lompoc, Cal., both of whom have placed substantial orders. Ralph H. Paulin, manager for fifteen years of the talking machine department for the Guernsey S. Brown Music Co., of Santa Barbara, has. recently purchased that department and greatly increased the stock. Mr. Burson will be connected with him. T. T. Gardner, of the Gardner Music Co., Gardena, has lately added the Edison disc agency to his line. He reports a flourishing business, having sold a Model A150 and a Model A250 the first week. O. A. Lovejoy, of the Southern California Music Co., reports a brisk trade in both the Edison disc and cylinder lines. The new Edison idea of putting six disc records on sale every week is meeting with great favor in this community. George B. Austin, of Oxnard, was in the city recently. He placed a substantial order for both Edison disc and Edison cylinder machines and records. The Columbia Graphophone Co., wholesale, reports a big demand for four new model machines. E. Holland, of the Holland Music Co., located at Vernon and Central avenues, reports a fine business in Edison cylinder machines and records. Mr. Holland makes a specialty of this line and is increasing his business daily. A NEW LOW-PRICED RECORD. The "Little Wonder" Record, Backed by Henry Waterson, the Well-Known Music Publisher, Is Only Five and One-Half Inches in Diameter and Retails at Fifteen Cents. If the latest venture of Henry Waterson, head of the Waterson, Berlin & Snyder Co., the prominent music publishers of New York, develop as the promoters expect, owners of talking machines will be able to buy records as they buy sheet music at the present time, and at about the same price. •Mr. Waterson, in short, is sponsor for the new Little Wonder record, which has just made its appearance on the market and sells for fifteen cents retail. The new records are of the lateral cut type, may be played on the various machines using that type of record, are five and one-half inches in diameter and play for about one minute and forty-five seconds. The records are large enough to hold one verse and two choruses of a song and the reproductive qualities are very good. Mr. Waterson stated to The World that the present catalog of "Little Wonder" records contains about fifty selections and that it will be added to at the rate of fifteen selections monthly. The distribution will not be confined to any one class of store, but the records will be sold in music stores, stationery stores and through other similar agencies. A new machine to use the record has been designed. Alice Nielsen, the popular operatic soprano and a Columbia artist, will appear next Tuesday at Hackensack, N. J. to sing at a concert given on behalf of the Children's .Relief and General Welfare Society of that city. Miss Nielsen will ap'pear in conjunction with Rudolph Ganz, the internationally prominent pianist. Mrs. George W. Lyle, wife of General Manager Lyle of the Columbia company, is an active patroness of the Children's POPULAR FOR DANCING. Columbia Records Make Ideal Substitute for Orchestra, Writes Dancer. With the start of the indoor dancing season, the Columbia Graphophone Co. is steadily adding to its long list of testimonial letters from successful dancing instructors. One of the recent communications was that sent by Miss Edythe Parker, a prominent exponent of the modern dances, who writes : "I did not believe it possible that the Grafonola could satisfactorily take the place of an orchestra for dance purposes, but I am very glad now that you insisted on my giving it a trial. It is simply a revelation to me. The Columbia double-disc records of the new dances are simply marvelous for the life, swing, snap and perfect tempo. They are faultlessly played and are of the greatest assistance to me in my work. I most sincerely recommend their use by every dance teacher in the country. They are wonderful." Relief Society of Hackensack. Statement of the ownership, management, etc., of The Talking Machine World, published Monthly at New York, required by the Act of August 24, 1912. JSIame of Post-Office Address Editor, EDWARD LYMAN BILL. . . 373 4th Ave.. N. Y. Managing Editor. J. B. SPILLANF 373 4th Ave., N. Y. Business Manager, AUGUST J. TIMPE ...... . 373 4th Ave., N. Y. Publisher, EDWARD LYMAN BILL .... 373 4th Ave., N. Y. Sole Owner, EDWARD LYMAN BILL. ... ..... . . 373 4th Ave., N. Y.. The Talking Machine World, Per August J. Timpe, Business Mgr. Sworn to and subscribed before me this 22d day of Lseal] September, 1914. Eugene R. Falck, Notary Public 4 (My commission expires March 30, 1916.) 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