The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WORLD. 33 If you will make careful comparison you will find thai the length of Columbia prices will bring you closer to more varieties of profit than any other line on the market. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Woolwortta Building, New York COOPERATION WITH THE DEALER. The Jobber Who Desires to Win Success Must Adopt This Policy, Says Wm. W. Gibson, Manager of the McKee Surgical Instrument Co., in Discussing the Entrance of His House Into the Talking Machine Field. William Wilson Gibson, manager of the Baltimore, Md., headquarters of the McKee Surgical Instrument Co., Washington, D. C, and Baltimore, Edison "disc and cylinder jobbers, in a recent issue of the Edison Phonograph Monthly, tells of the entrance of his house in the phonograph business, and gives some fundamental rules for the success of a jobber. He said in part : "If a jobber is to be successful, he must learn to co-operate with every dealer who buys from him. After all is said and done, if the spirit of helpfulness does not exist between jobber and dealer, there is no hope of real success on either side. "First of all a jobber must be thoroughly familiar with his line. Fie must be able to answer any question that a dealer may ask. If the jobber can truly be an 'information bureau,' he will not only help his dealers, but also himself, as the dealers will want to patronize the one who can render them the best service. "Again, a jobber must be up to the minute in every particular as regards new records, new equipment, advertising, literature, etc.; must keep his dealers supplied with all available helps that he can. In order that this may work satisfactorily, dealers must make their wants known from time to time. "In the third place, a jobber must carry a complete stock of everything pertaining to his line. There must not be any delays in filling orders, if the jobber would hold his customers' trade. If a dealer wants a certain record or part, he wants it bad, and if his jobber cannot send it out the day he receives his dealer's order, that jobber cannot hope to retain the dealer's good will. "Again, a jobber must be full of original ideas for increasing the trade of his dealers. He must give suggestions for increased retail sales if he wants his own wholesale business to grow. "The jobber is the connecting link between the manufacturer and the dealer. He is a very necessary adjunct to the success of the business, as no manufacturers could begin to keep in touch with every dealer located in all corners of this vast country. As long as our line of business lasts there must be jobbers, and as long as these jobbers act honorably with their dealers, so long will they remain in business. "There is one way in which a dealer must help his jobber, and that is by paying all of his debts promptly. It costs a great deal for a jobber to carry a large and complete stock, and if the dealers won't pay. either one or the other will have to suffer." INCREASES CAPITAL STOCK. The Scott Automatic Phonograph Co., Los Angeles, Cal., has increased its capital stock from $100,000 to $1,000,000. ARTIST PRAISES ARTIST. Maud Powell Praises Kreisler's Recital of Wieniawski's Famous "Legende." Maud Powell had a most important article in the October Etude, analyzing Wieniawski's famous "Legende." In her preliminary remarks she touches on the subject of tempo rubato, saying, among other things of exceeding interest to teachers and students : "Let every violin student listen to Kreisler's sound reproducing machine record of the Bach E major Gavotte if he wants to learn what playing in time is. As for rhythm there is no better example extant. I may say right here that Kreisler is our greatest violinist for refined delicate artistry, exquisite and precious, and yet Kreisler in some of his best interpretations scarcely deviates from the tempo except in the subtlest manner possible. The elasticity of Ysaye's tempo and the master's sentimentalizing of the melodic line (rhythmically), while justifiable in Ysaye, the mighty, are not the best models for the student. Elman also is an un safe model for the inexperienced to follow, inasmuch as too much emotionalism will inevitably swamp the technically inadequate student. We are young in this country, very young, artistically, so that in our artistic beginnings we must copy those models which have the seal of severe test. There is a chastity combined with exuberant health that one must seek in art as well as in life.'' VICTOR NUMERICAL CATALOG. The Victor Talking Machine Co. sent out to its dealers last week the annual numerical catalog of Victor records. This catalog is similar to previous editions of this important publication, containing extra pages for pasting in the new records issued every month, together with a page of valuable suggestions on how to keep track of record stock. Many a man's ship never "came in'' because it was submarined by an overlooked opportunity. It's the man with the single-track mind who has collisions with mistaken trains of thought. WHAT THE <ING MACHINE W SAYS ABOUT THE »4 OGDEN' SECTIONAL RECORD AND FILING SYSTEM 09°"' ^ i. »t»' 4v * 0r« tot w4 0V ^*^:>^r^>^"' .4 t1 , ^'v\v, ^a -' 5 ^4 * *v»' ,04 N.\\c »et „ ot cj&W ' 0 «'»<« . . 1 o«»" \«6 ' a4e° sec' ■v\o« 4^6 , o*et AO*" Write for catalog giving name of your jobber. J. B. OGDEN Lynchburg, Va.