The talking machine world (Jan-Dec 1914)

THE TALKING MACHINE WORLD. 47 BEKA DOUBLE-SIDED RECORDS BRITISH MADE THROUGHOUT. A BIG PATRIOTIC AND XMAS LIST OF NEW TITLES —NOW READY— All hot sellers ! ! (Bert Grant), (Scott SOME RECENT EXAMPLES. "Hail King Christmas," Part I ; Empire Mili "When the Angelus is Ringing QOJ tary Band. Q90 Stanley Kirkby. "Hail King Christmas," Part II ; Empire Mili uoil "You've Got Me and I've Got You' tary Band. and Godfrey), Stanley Kirkby. "Hail King Christmas," Part IV; Empire Mili "Billy Whitlock— Special Constable" (W. QOr tary Band. no* Whitlock), Whitlock and Party. "^""Le Pere la Victoire" (Louis Ganne), Empire 30t .<The Bloke Wot>s Left Behind"; a Cockney's Military Band. Lament (Percy Tarling), Charles Penrose. "Boxing Day at Sea" (W. Whitlock), Whit olji ><pet-ais Intermezzo Orchestra. "The Blue Dragoons" (Kennedy Russell) 928 Jamieson D.odds. W. Whitlock (Raymond), Beka Bijou 935 „j£cK and £arty; t, ... ,w wi,>i n ■ . . . Christmas Eve at the Front (\\. Whitlock ) 'Sons of the Motherland" (Liuii-'l Moncktou ! Victor Conway. Whitlock and Party. "The Ancient K'nut" (W QQfi lock and Party. "Chuckles" (W. Whitlock) Whitlock), Whit Complete catalogue and trading terms on ■application. O. RUHL, Ltd., TT CITY ROAD, LONDON, E. C, ENGLAND. FROM OUR LONDON HEADQUARTERS— (Continued from page 46). hand lor early delivery in tins country, and plans for the development of a big campaign overseas will shortly come into operation. We are out," continued Mr. Simons, "with a very tempting proposition based upon products mechanically and scientifically perfect in every respect. Our moderate prices are proportionate to the enormous sales which are bound to accrue, and oh these grounds the diamond agency will be one of the most profitable ever placed before the trade." In justification of his confidence in the future of the phono disc, Mr. Simons cited the one time apathy of even America's grand old man, and whose efforts and ingenuity are to a great extent now devoted to this type of record. In regard to trading policy, I learned the diamond products will be marketed through factors or -jobbers only. Pathe trading being direct through dealers, Mr. Simons believes that factors will therefore greatly appreciate the exclusive opportunity thus presented to handle a competitive line of phono discs, price considered, free of competition. Notwithstanding this exclusively wholesale policy, the Diamond Co. will take care to arouse dealers to the wonderful trading prospects of its goods. Large expenditures upon trade, newspaper and other publicity will commence forthwith, and this advertising is to be so closely associated with the requirements of factors and dealers that they will directly benefit by special advertisements placed in its local mediums. Although price maintenance conditions will be rigidly enforced, Diamond traders are not required to sign obnoxious agreements, it being only necessary to conform with certain simple sales conditions. Recognizing the enormous number of gramophones in use to-day, Mr. Simons estimates on 4,000,000 — all available to be fitted with the new Diamond sound box, the latter is so constructed as to be ready for use on any make of instrument without troublesome adjustments, which one must admit is a most important thing. The Patent Silver -Sheath Needles NEEDLE is— i SECTION They come between steel and fibre needles and wear your records less than any metallic needle whatever. Each S/Sheath will play 400 to 500 records, with occasional resharpening. Medium loud tone — clearest results possible— scratch almost done away with. Prices Post Free : Ask for particulars of the FLEX loud speaking diaphragm, etc. DAWS CLARKE, 14 Lome Grove FALLOWFIELD MANCHESTER, ENG WANTED AGENTS. Good Trade Discount. 1 S/Sheath Needle $0.25 C Needles with sharpener 1.65 Aluminum Sharpener, .separately 50 COLONIAL and FOREIGN BUYERS of gramophones and records may obtain valuable information from English firms who are desirous of opening up trading relations with oversea markets upon application, stating requirements, etc., to our European representative, W. LIONEL STURDY 2 Gresham Buildings, Basinghall St., London, E. C. Diamond discs carry no labels, the necessary' particulars being engraved on the recurd itselt. AH Diamond products will be marketed under a distinctive color— Union blue, and a unique registered trade-mark, which makes them instantly recognizable whenever displayed. On the question of artists, I was told that practically all the well-known and popular vocal and instrumentalists, orchestral and band combinations have made some fine records, and in addition, many new stars will make their gramophone debut under the aegis of the Diamond. Topical titles form a special feature of the Diamond program, and a point of unusual interest is that in this regard factors and dealers will be encouraged to co-operate in catering for local requirements. In other words, the company invite suggestions for the production of titles particular to individual localities. "Tell your readers," said Mr. Simons, "that" many new ideas will operate with a view to building up a really iirst-class catalog, and thus making Diamond discs the popular line of every year." December will witness the publication of a big initial musical program in good time for the Xmas trade. Here" are some examples of the artistic value of Diamonds : First Life Guards, Scots Guards, Irish Guards, King's Colonials, Midland Silver Prize Band, Metropolitan Band, Anglo-American Orchestra (from the White City), Royal Court Orchestra, the Harrison Trio (violin, flute and harp), Bernard Hall (violin), Elsie James (the original Gaiety Girl), Billy Williams, Mark Sheridan, Will Evans, Whit Cunliffe, Geo. Lashwood, Margaret Hayes, Mme. Clara Lewis, Alfred Heather, Humphrey Bishop, Westminster Choir, the Royal Operatic Singers, etc. Having heard records by some of the foregoing artists I am able to say they are in every way splendid examples of the recording art. Good volume, musically pure in tone, absence of undue scratch, comprise features of the Diamond record which will undoubtedly carry it To great "heights in public estimation. To the trade the Diamond agency should prove of exceptional value and I can but urge my readers to immediately investigate such a good business proposition. Fuller information may be obtained by writing direct to the Diamond Disc Record Co., Ltd., 81 City road, London, E. C. SHORT=PAID POSTAGE HURTS TRADE Notwithstanding the efforts of trie different departments of the Government and those of many commercial organizations and trade papers, some American firms desiring to establish business relations with Chilean dealers and merchants have not yet learned that it is necessary to pay foreign postage on all mail sent. According to Consul D. J. Myers, Iquique, the regulations of the International Postal Union require the postal authorities of the United States to accept and forward all short-paid letters to foreign countries, but no rules of the foreign office compel the addressee to accept such mail and pay the penalty of doubl; the deficiency. In mails arriving from the United States recently fifteen letters from American firms were received at the Iquiqus consulate. Six of these carried twocent stamps, instead of five-cent ones, as required. The letters with full-paid postage were delivered in twenty-four hours, but notices of the arrival of the short-paid letters were not received until almost a week after these letters had reached Chile. POINTS TO CONSIDER. Because crating and packing may be considered non-productive work is a poor excuse for neglecting it. And besides, a little neglect here may cause a big expense in the way of claims for damaged goods, particularly those sent to foreign countries. Just when a man's conviction that he is the whole thing becomes perfect he may find himself suddenly retired to obscurity. STROH VIOLS VIOLIN, VIOLA, ETC. The mellow and matured tone of these instruments, which are constructed largely of aluminum, yet possess none of the characteristics of the gramo phone or wind instrument, is only one of its many points which are fully set out in an illustrated booklet which will be mailed free on request to String Fiddle the sole makers. GEO. EVANS & CO 94 Albany St' London, Eng. OR in U. S. A. to their sole representatives Oliver Ditson Co. 150 Tremont Street BOSTON NEW YORK and PHILADELPHIA Violin