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THE TALKING MACHINE WORLD.
The New
Master-Phone Red Needle
The Long-Looked-For, Long-Hoped-For Improvement in Talking Machine Needles Realized
PLAYS FIVE TO TEN RECORDS WITHOUT CHANGE
The First Real Composition Needle
N the prodigious growth and development of the talking machine business, improvements ofigg have been coming thick and fast, and they a— 1 will continue to come until the PERFECT talking machine has been presented.
There have been improvements in sound-boxes, improvements in records, improvements in cabinets. But in the matter of NEEDLES there have been few genuine improvements.
Now comes the ONE BIG IMPROVEMENT IN NEEDLES — as far ahead of anything else that has been offered as the present record is ahead of the old wax record.
The trouble with the ordinary steel needle has been that IT IS HARDER THAN THE RECORD. In playing a composition record, the walls of the sound-waves are inevitably worn away or crushed by the metal of the needle.
Wood fibre has proved a poor substitute because the wooden point, no matter how hard, must splinter and mushroom.
The MASTER-PHONE RED NEEDLE, which is just making its appearance, is a COMPOSITION NEEDLE — a new substance softer than the record itself, and yet taking the firm, sharp point of ivory.
Manifestly, composition against composition will not scratch and wear away like steel against composition.
You will agree that, if it gives as smooth and natural a tone as a steel needle, and IF THE POINT DOES NOT WEAR OFF, the composition needle is the LOGICAL NEEDLE.
Velvety Smoothness and Fullness of Tone
The Aim of the New Needle's Inventor
Repeated tests show that the new Master-Phone Red Needle will play FROM FIVE TO TEN RECORDS WITHOUT BEING CHANGED.
In its private "try-outs" it has won the admiration of the best judges of needle quality in this country and in Europe.
In making the Master-Phone Needle, these were the aims of its inventor :
To provide the needle that would play the greatest number of records without change.
To get ALL THE VOLUME and ALL THE SWEETNESS out of each record, with the minimum wear and tear.
To minimize the "scratch," or murmur, inevitably produced as part of the reproduced sound when steel is dragged over composition records.
To avoid all the objectionable features of the "fibre" needles, such as the muffled, or guttural, effect; and the splintering of the point before a single record is finished, which sometimes happens.
It was not an easy job — because no composition was known which POSSESSED ALL OF THESE QUALITIES.
A NEW SUBSTANCE
WAS PRODUCED
After more than a year's experiments the proper ingredients were brought together, to make what is at once the softest and the toughest of needles.
It is unlike any other needle ever produced. It seems incredible that this new needle, when it is in the needle-socket of the sound-box, may be dragged ACROSS THE SOUND WAVES without the slightest injury to the record. It will not score the record — will leave no visible mark.
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THE MASTER-PHONE CORPORATION
286 Fifth Avenue, New York