The talking machine world (Jan-Dec 1915)

THE TALKING MACHINE WORLD. 33 ESTABLISHED INJTS NEW HOME. New York Talking Machine Co. Removes from Old Quarters in Chambers Street to Lewisohn Building, 119 West Fortieth Street — Magnificent New Quarters Formally Opened — Every Department Admirably Equipped. The New York Talking Machine Co., prominent Victor distributer, is now completely established in its new home in the Lewisohn building, 119 West Fortieth street, New York, the removal from the company's old home at 81 Chambers street being accomplished without the loss of a moment's time on the part of the sales and general staffs. According to present plans, a formal opening of the new quarters will be held to-day, at which several officials of the Victor Talking Machine Co. will be present, and to which Victor dealers in local territory have been invited to attend. The company occupies the entire fourth and fifth floors of the building at 119 West Fortieth street, and will conduct a wholesale business exclusively, its retail department having been sold out prior to the removal last week. These two floors embrace more than 30,000 square feet of space, and permit of adequate facilities in every respect. The company has a ten years' lease at a total rental of $200,000. The fourth' floor is devoted exclusively to a stock room, the business being transacted on the fifth floor. I In laying out the two floors for the occupancy of the various departments, the first consideration was to secure plenty of light and comfort for the employes, and the fact that the Lewisohn building has light on all four sides, running clear back to Fortyfirst street, simplified the arrangements of the offices materially. Artificial light is practically eliminated, and the efficiency of the various departments is certain to be placed at a top-notch mark by reason of this up-to-date office layout. The stock equipment of the two floors is worthy of special consideration as typifying the very latest word in all-st:el and fireproof construction. The files are so arranged that their contents are easily available for access, and the usually high ceilings permitted the erection of stock files with a capacity far above the average. The offices themselves are attractive to a degree, the general decorative scheme employed being Colonial style of architecture carried out in white enamel and mahogany. New office furniture was furnished for the entire executive floor, and a visitor to the establishment is immediately impressed with the atmosphere of quiet refinement that is apparent on all sides. A feature of the fourth floor, where the general offices are located, is the artistic furnishing and decoration of the three soundproof booths which were erected for the convenience of Victor dealers and their customers. BILLINGS & SONS PUBLICITY. (Special to The Talking Machine World.) Milwaukee, Wis., April 5. — The Billings & Sons Piano Co., 504 Grand avenue, is using con Wonderful opportunity for experienced retail Victor man to invest about $5,000.00 in young, growing EXCLUSIVE Victor store in Western town of 100,000 population. Address "S. H. E.," care The Talking Machine World, 373 Fourth avenue, New York. Music store for sale or trade, with old-established trade and a most complete stock in a growing city of 600,000 in Northeastern Ohio. Good Victor and Columbia stock included. Have long lease on the main street. Big opportunity for the right party. Excellent reasons for selling. Address quick to "X. L.," care The Talking Machine World, 373 Fourth avenue, New York. SITUATION WANTED By a young man, 35 years old and single. Have been in the Talking Machine and Musical Instrument business twelve years. Five years' department store experience. 1 want a position as sales manager, buyer or traveling man. Thoroughly capable of handling a large volume of business in any branch of the trade. Will go outside of New York. Address "Ex-dealer," care The Talking Machine World, 373 Fourth avenue, New York. siderable publicity in the daily newspapers on behalf of the various products handled in its establishment, including the Mehlin, Cable-Nelson and Billings lines of pianos and player-pianos. Special mention is made of the Pathe line of machines and records which is now on display in the company's warerooms. The Pathephone is prominently featured in the advertising, and the fact is emphasized that Pathe records require no change of needles, being played with a jewel. The Billings & Sons Piano Co. is the distributer for Wisconsin for the Pathe line of machines and records. NEW COLUMBIA REPRESENTATIVES. Weser Bros. Place Line in Newark, N. J., Store and Rochester Department Store Also Opens Grafonola Section — Other Dealers. Among the many new accounts opened by the Columbia Graphophone Co. in near-by territory are the prominent piano house of Weser Bros, in Newark, N. J., and the department store of the McCurdy-Robinson Co., Rochester, N. Y. Weser Bros, have handled the Columbia line for some time in their store on Twenty-third street, New York, and their success with Columbia machines and records in this store convinced them of the desirability of installing the line in their Newark, N. J., establishment. The McCurdy-Robinson Co. has achieved unusual success with its Columbia department in the short while it has been open, and is making a particular effort to develop high-class trade. W. M. Whitney & Co., Albany, N. Y., another large department store, recently increased their Columbia representation materially in order to keep pace with existing requirements. Other new accounts closed recently for Columbia representation are Louis Schiff, Brooklyn, N. Y. ; Joseph Strohleim, Brooklyn, N. Y. ; W. E. Shafer,. Schenectady, N. Y. ; Win. E. Phelan, Brooklyn, N. Y. WALZ GETS WESTERN TERRITORY. Harry T. Walz, who for a number of years has been connected with a talking machine business at El Paso, Tex., was in New York this week. He has concluded arrangements with a talking machine company whereby he will take a Western representation for a new machine. The territory covered by Mr. Walz, in which he will have exclusive selling rights, will extend from Mississippi to the Pacific Coast. He will start out on his first trip about May 1. Fuller details of his plans will appear later. ANNOUNCES REVISED ITINERARY. L. C. Wiswell Sends Out Official Itinerary of Special Train Which Will Carry Talking Machine Jobbers to Annual Convention in San Francisco, July 22-24. (Special to The Talking Machine World.) Chicago, 111., April 10. — Announcement has been made of the official itinerary of the special train which will carry talking machine jobbers to the annual convention to be held in San Francisco July 22, 23, 24. This revised itinerary, according to L. C. Wiswell, replaces the one previously issued. City. Time. Date. Route. Lv. Chicago 6:15 P.M. Tues., July 13 C, R. 1. & P. Ar. Kansas City. .. 8:00 A.M. Wed., July 14 Stopover at Kansas City; 5 hours' automobile trip around the city, luncheon at one of the Country Clubs, etc Southern & Western (west of Chicago) distributors may make connection with train at Kansas City. City. Time. Date. Route. Lv. Kansas City .. 1:00 P.M. Wed., Tuly 14 Union Pacific Ar. Denver 5:30 A.M. Thurs., July 15 Union Pacific Lv. Denver 5:45 A.M. Thurs., July 15 D. & R. G. Ar._ Colorado Spgs. 8:15 A.M. Thurs., July 15 D. & R. G. Stopover Colorado Springs twenty (20) hours in order to visit Pike's Peak, Garden of the Gods, Crystal Park, etc., and in order to leave Colorado Springs at an hour that will permit of viewing the scenery through Royal Gorge en route. City. Time. Date. Route. Lv. Colorado Spgs.. 4:30 A.M. Friday, July 16 D. & R. G. Ar. Glenwood Spgs. 4:30 P.M. Friday, July 16 D. & R. G. Lv. Glenwood Spgs. 7:00 P.M. Friday, July 16 D. & R. G. Ar. Salt Lake 9:00 -A.M. Sat., "July 17 D. & R. G. Sightseeing in Salt Lake City and visit to Saltair Beach for a dip in Great Salt Lake. Mormon Tabernacle and Organ Recital. City. Time. Date. Route. Lv. Salt Lake 9:00 P.M. Sat., July 17 S.P.L.A.&S.L, Ar. Los Angeles .. 3:00 A.M. Mon., July 19 S.P.L.A.&S.L. Lv. Los Angeles .. 3:30 A.M. Mon., Jul" 19 A., T. & S. F. Ar. San Diego 7:00 A.M. Mon., July 19 A., T. & S. F. Sightseeing in San Diego and vicinity and visit to Exposition. City. Time. Date. Route. Lv. San Diego . . . .11:59 P.M. Mon., Tuly 19 A., T. & S. F. Ar. Los Angeles .. 7:00 A.M. Tues., July 20 A., T. & S. F. Stopover at Los Angeles for sightseeing, etc. City. Time. Date. Route. Lv. Los Angeles . .11:00 P.M. Tues., July 20 So. Pac. Co. Ar. Del Monte ...11:00 A.M. Wed., July 21 So. Pac. Co. Three and one-half (3 ) hours' stopover at Del Monte for luncheon, sightseeing, etc. City. 'lime. Date. Route. Lv. Del Monte ... 2:30 P.M. Wed., July 21 So. Pac. Co. Ar. San Francisco. 5:30 P.M. Wed., July 21 So. Pac. Co. TICKETS — The round trip ticket fare from Chicago to San Francisco, going via above route, returning via any other direct route, $62.50. Returning via Portland or Seattle (additional) $17.50. Pullman Fares. — Chicago to San 1' rancisco: Lower berth, $20.00; upper berth, $16.00: compartment. $56.00; drawing room, $70.00. Kansas City to San Francisco: Lower berth, $17.00; upper berth. $13.60; compartment, $48.00; drawing room $60.00. The above rates cover use of cars for the entire trip which allows baggage, etc., to be left in cars for all stops. ' For this special train All-Pullman sleepers will be furnished, including observation, compartment and drawingroom cars, for entire trip, Chicago to San Francisco. Also each road over which we travel will furnish their own Library, buffet club and dining car. Steel equipment throughout. . You will please disregard the itinerary previously sent. This one is official. We have found it necessary to make some changes, therefore the route of our special train is rs shown above. A good joke in an advertisement diverts attention from the business partcof the ad. A poor joke is a joke on you. Phonograph COVERS (for all machines) for moving and shipping Grade No. 2, with heavy cotton quilted lining, complete with strap and patented buckle, $6. B & B Covers are made in two grades for ALL phonographs. Grade No. I, with felt lining, complete with strap and patented buckle, sells for $8. Covers are made of EITHER KHAKI or CANVAS. Now you have the complete story about B & B covers as far as prices are concerned. We guarantee each cover to be of the finest quality and to give durable satisfaction. Let us send you one of each — just write us a letter and we will attend to the details. Then you can make your own tests. SPECIAL. — Dust Covers for Wareroom Use. Made out of light material — just the thing for keeping the polish on your machines and the dust away. A sample cover costs $1. Bristol & Barber 115 E. 14th Street, New York, N. Y.