The talking machine world (Jan-Dec 1915)

THE TALKING MACHINE WORLD. 11 Every day it becomes clearer that the talking machine dealer who keeps in touch with the times and who looks a little way into the future, is in the right position— he simply cannot get away lrom Columbia Double-Disc Records and Columbia Grafonolas. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Woolwortb Building, New York THE VICTOR AS "DRAMATIC COACH." Important Part Played by Talking Machine in Preparing Production of "Pinafore." (Special to The Talking Machine World.) Gloucester, N. J., July 6. — There is ample proof that the Victor and Victrola are not being confined within any narrow boundaries of school work. Recently the High School of this town brought its school Victor into very practical service in preparing a production of the Gilbert and Sullivan Company That Rehearses with the Victor. opera, "Pinafore." At rehearsals the Victor record of "Pinafore" selections (No. 35386) was played, the entire cast and chorus learning the words and music of the various numbers from repeated playings of this record. Two successful performances were given, and the 'proceeds were sufficient to procure two additional Victor instruments and records for school purposes. The accompanying photograph is furnished by the courtesy of Charles Paulson, the educational "live wire" of Weymann & Sons, Victor distributers, Philadelphia. WHERE CARRIER^ DUTY ENDS. Placing in Mails of Notice That Car Has Arrived Makes Consignee Liable for Demurrage Charges Whether He Receives Notice or Not. A decision of interest to shippers and receivers of talking machines, as well as business men generally, was that handed down recently by the Interstate Commerce Commission, which declares that the carrier's duty is performed when it places a notice of arrival of a car in the mails, and that failure of the consignee to receive that notice will not prevent the accrual of demurrage charges. The issue was raised by the Ohio Iron and Metal Co. in a complaint filed against the Elgin, Joliet & •Eastern Railway, 34 I. C. C, Rep. 75. A shipment reached Chicago Heights November 14 or 15, 1912. In evidence was introduced a carbon copy of a letter written by defendant advising the complainant that the car had been received. Disposition was not made of the car until January 16, 1913, and the complainant sought to recover demurrage charges assessed in the interim. The demurrage rules provide that "on cars held for orders time will be computed from the first 7 a. m. after the day on which notice of arrival is sent to the consignee." The commission held that the mailing of the letter referred1 to, which complainant appears not to have received, fully discharged the defendant's duty under its tariff and the charges were therefore lawfully assessed. TO OPEN NEWJDISON SHOP. Kipp-Link Phonograph Co., of Indianapolis, Will Open Its New Quarters on August 1 — Stewart Co. Will Also Move July 15 — Attractive Columbia Window — Other Timely News. (Special to The Talking Machine World.) Indianapolis, Ind., July 9.— The Kipp-Link Phonograph Co., 345 Massachusetts avenue, Edison jobber, announces that August 1 it will open the Edison Shop at 122 North Pennsylvania street, which is in the heart of the downtown business district. With the opening of the Edison Shop the three leading talking machine companies will have representative stores within one block of each other on the west side of North Pennsylvania street. The Columbia Graphophone Co.'s store is at 44 North Pennsylvania street and the Stewart Talking Machine Co., Victor jobber, is at 110 North Pennsylvania street. The Kipp-Link Phonograph Co. plans to open a shop which will be attractively decorated and equipped with the latest talking machine booths. The Stewart Talking Machine Co. expects to get into the seven-story building it has leased at 18-20 W. Georgia street July 15. Extensive alterations are being made in the building, with the end in view of producing quarters specially adapted for the talking machine business. A huge sign is being placed on top of the building at the front. The Victor dog is reproduced on the sign in large proportions. In fact, the Victor dog in this case is almost as large as an elephant. Henry H. Prescott, traveling representative of the Stewart house, reports good business conditions throughout the State of Indiana. A. W. Roos, of the Columbia Graphophone Co., is in a rut. He apparently can't break away from increasing business each time a month rolls by. Collections in June were more than twice as good as in the same month of last year. There has been no break in the steady stream of buyers of talking machines. H. M. Wright, floor salesman at the Columbia store, has again produced a number of window displays which have attracted attention. Demonstration week was recently held at the Columbia store, and Mr. Wright rroduced a scene showing a small, proud owner of a Columbia entertaining his little friends. The window was the subject of considerable praise from passers-by. SONORA PHONOGRAPH CATALOG A Most Complete Publication, Both from Literary and Illustrative Viewpoints — The Full Line of Sonora Phonographs Presented in a Manner to Interest Readers. Those who secure a copy of the new Sonora phonograph catalog will obtain a comprehensive idea of the quality and design and general excellence of this well-known phonograph. The new volume has just been issued by the Sonora Phonograph Corp., 57 Reade street, New York, of which George E. Brightson is president. It can be said that this is the most complete and best Sonora catalog ever produced, toeing not alone illustrative of the line, but the descriptions of the many features of the Sonora are well presented for the consideration of the reader. In the preamble is found a short history of the phonograph, which leads up to the creation of the Sonora and a brief summary of the policy behind the organization. Then follow .strongly written paragraphs concerning the Sonora tone, motor, tone control; automatic stopper, envelope-filing system, cabinet work, design, universal playing features, etc. Following the introduction appear illustrations of the various models in the Sonora line, including the "Monarch." which retails at $35; "Excelsior," at $50; "Troubadour," at $75; "Imperial." at $100; "Rosary," at $150; "Baby Grand," at $135; "Elite," at $150, '"Grand," at $225, and "Invincible," at $300. The construction and design of the last four models are patented. To those desiring an electric machine all styles of Sonora machines listing at $75 and up can be equipped on special order with the Sonora electric motor, at a cost of $30. This motor will run on either alternating or direct current. Several pages are devoted to the Sonora record cabinet, which comes in a selection of styles, as well as to the three Sonora needles, one a multi-playing needle for lateral cut records, a sapphire needle for vertical cut records and a diamond needle for perpetual use. Following the foregoing are several pages in which are published some of the many testimonials from owners of Sonora phonographs. As a volume it fittingly marks an epoch in the career of this house, which—is rapidly achieving splendid results in this industry and a prestige for high quality. jj MAGNET DECALCOMANIE NAMEPLATES SOLD BY HURTEAU.WlLUAMS&CO>I» MONTREAL OTTAWA H%A©fl Fig COR TALKING MACH|NE' CABINETS Etc. EASILY AND PERMANENTLY APPLIED. BE THE FIRST DEALER IN YOUR CITY TO USE THIS POPULAR METHOD OF ADVERTISING. 500 Minimum Quantity Manufactured. mm W' ■ FROr ' THE PHONOGRAPH Q ' 1240 HURON ROAD {Ifnntrmlisrmtj PHO»£S PROSPECT into C£HT Jflft" s®e,e> irer ^Oldest Mus.c_Hoi.se io VA ■SEND FOR SAMPLES AND PRICES. GEO. A.SMITH €r CO.mc. 7A CORTIANDT ST.. NEW YORK IMKSKIKIOItaiD.mo = gSlUB EK7 .