The talking machine world (Jan-Dec 1915)

THE TALKING MACHINE WORLD. 5 The Columbia Educational Department is better prepared than ever before to help you secure school business in your locality. Now is the time to go after it (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Woolwortb Building, New York New Columbia Department in Los Angeles. The Fitzgerald Music Co., of Los Angeles, has taken up the Columbia Graphophone on a large scale, installing a fully equipped department embodying the most modern ideas on talking machine demonstration. Sherman, Clay & Co. are having a fine new store fitted up in a new building at Fresno, Cal., and will put in a large talking machine department, having arranged for six Victrola demonstration rooms. The Emporium department store has added some more demonstration rooms to its talking machine department, under the management of A. W. White, for the sale of the Cheney line. A lot of these goods are now on hand. The Edison and Columbia lines are handled as before. The Wiley B. Allen Co. recently completed the overhauling and redecoration of its talking machine department. Eilers Talking Machine Co. Incorporated. The Eilers Talking Machine Co. has been incorporated in San Francisco, with a capital stock of $25,000, by F. A. Levy, G. F. Eilers, R. S. Irvine and L. Feigenbaum. The leading members of the company have been in charge of the talking machine department of the local Eilers store for some time, and expect to continue the business along the former lines, for the present at least. Sigmund W. Meyerfeld, Monadnock building, San Francisco, has had the Pacific Coast agency for the Mastrola for the last three months, and is now getting the business of this territory in good shape, having placed the line with many dealers up and down the Coast. He is preparing from now on to conduct a vigorous campaign on the Mastrola. The newest distributers of this machine are the Eilers Talking Machine Co., at Seattle, Wash., and the Broadway Department Store, at Los Angeles. Mr. Meyerfeld's long experience in handling large trade and his wide acquaintance throughout the territory has undoubtedly aided materially in securing so many good concerns to handle the Mastrola. He anticipates a large business on the new twenty-five-cent double-disc records which are just being placed on the market. NEW PATHE STORE IN DETROIT. Elaborate Quarters Just Opened by Pathe Freres Phonograph Co. in That City Under the Management of C. F'. Morrison. (Special to The Talking Machine World.) Detroit, Mich., August 6. — The Pathe Freres Phonograph Co. has opened a store at 114 Farmer street, in this city, where it will sell at retail and wholesale Pathe Freres phonographs and records. The store is in the heart of the "talking machine center of Detroit," there being four other concerns selling talking machines within a stone's throw. The new Pathe store is. indeed a beautiful one. No expense was apparently spared in alterations and decorations, as well as the installation of equipment. The size is 20 by 100 feet, and has a large window extending across the front for display purposes. The entire floor is covered with rich green carpet. There is a large reception room toward the front, and to one side there are four large booths, partitioned off with wood and the best plate glass. The partitions are painted in white, inside and out, ana make a splendid contrast against the green carpet and the walls, which are embellished with a light brown design. There is an attractive mezzanine balcony in the rear, which will be used for the general offices, while the rear part of the main floor will be used as the shipping and receiving room. While there is plenty of room to carry a large stock of machines and records at this store, the company has rented a loft in the immediate vicinity, which will be used for general storage. C. F. Morrison is in charge of the store, while Harry C. Shea, general manager of the business, will spend most of his time on the road, signing up dealers in the State and getting orders. He has already arranged for dealers in many of the principalities, and writes in that prospects are very bright for a big business by fall. The company in addition to selling at retail is the Michigan distributer for Pathe machines and records, and will carry a complete line. COMPLETE NUMBER OF CHANGES. Chas. H. Womeldorff Now in Charge of Whitney & Currier's Talking Machine Department— Road Work Being Looked After by| W. E. Kellogg — Aggressive Business Policy I Inaugurated by Prominent Toledo House. (Special to The Talking Machine World.) Toledo, O., August 8.— The Whitney & Currier Co., whose ad appears in this issue, has recently made a number of changes in its Victor department. Chas. H. Womeldorff, for a number of years on the Victor Co.'s traveling force, is in charge of the department. Warren E. Kellogg, also of the Victor traveling force, represents the company on the road. Mr. Womeldorff tells us that the company has adopted an aggressive policy and is making a decided effort to establish itself in the minds of the trade as a house of good Victor service. The results so far obtained have been most gratifying and the prospects for the future, very bright. Fall business is coming in in very nice shape. NO BARKS FROM DOGFISH NEEDLES. This dogfish story is popular with piscatorial reporters this summer, both in Western as well as Eastern papers. For instance, this clipping is from a Freeport, L. I., paper. "Dogfish arc so numerous in these waters that they are cluttering up the fishermen's lines. No use had been found for them until some days ago, when Roger Carman cut the two little horns off one of the fish and used them for needles on his phonograph. "Mr. Carman says these dogfish horns reproduce the records perfectly, without any grating noise, and that there does not seem to be any wear out to them. Contrary to expectations there was no barking sound, no more than there would be a meowing if catfish horns were used. "All the fishermen hereabouts are now saving the two little horns on each dogfish, with the expectation that there will be a big demand for them by phonograph users." (Attachment for Columbia Machines Ready Soon.) DO YOU WISH TO PLAY EDISON 25 PATHE DISCS? Attachment Complete with Permanent Sapphire Needle PRICE (NICKEL) $2.00 GOLD PLATED $2.50 (Sample to Dealers Upon Receipt of $1.00) GOLD PLATED $1.50 (Specify whether for Edison or Pathe Records.) Extra needles either Style 75c. each retail. LEXTON SPECIALTY CO., 216 West 99th St., N. Y.