The talking machine world (Jan-Dec 1915)

THE TALKING MACHINE WORLD. 49 From Our Chicago Headquarters E. P. VAN HARLINGEN, Manager HENRY S. KINGWILL, Associate .World Office Consumers' Bldg. 220 South State St., Chicago Telephone: Wabash 5774 (Special to The Talking Machine World.) Chicago, III., Oct. 11. — The talking machine business, as far as the Middle West goes, continues to display all of the activities which have been so sorely lacking in so many other industries during the past year. Wholesale distributers say that, in spite of increased output facilities on the part of almost all of the factories, the supply is yet far unequal to the demand, and while the supplies of to-day would have been fairly sufficient for this time last year, the demand has increased proportionately, so that the low condition of machine and record stocks continues to be the all-absorbing problem for the dealer. Distributers are making frantic efforts to supply their trade with machines, and they report that the factories are apparently doing all they can to satisfy conditions. Record stocks are also low, but at the present time are in better condition than are supplies of machines. The local retail trade has been, generally speaking, very good, but does not show the increase over last year that the wholesale houses report. Accessories are also in good demand and the various makers are meeting with generous calls right along. Perfects New Attachment. H. T. Schiff, president of the Vitanola Talking Machine Co., has at last perfected, after many days and nights of hard work, a remarkably ingenious attachment, whereby the owner of a Vitanola machine may play a "hill and dale" cut record with remarkably successful results. This is arrived at by simply turning the sound box from the vertical position used when playing lateral cut records to a horizontal position. Contact with the record is then arrived at by a jewel point set in the regular needle shank. Other applications of this principle have been worked out before, but none has been more successful than this. The tone that is secured is in every sense full and round. It correctly catches and interprets every varying degree of sound. New Sonora Agencies. The following agencies have been appointed by the Sonora Phonograph Co. in Chicago and contiguous territory : The Gamble Furniture Co., 2542 West North avenue; L. L. Smeridge, 1140 Wilson avenue ; A. F. Forsen, 4810 West Chicago avenue ; A. J. Dundore, 1914 Irving Park boulevard; H. Reichardt Piano Co., 6421 South Halsted street; Oscar J. Kloer, 6316 Harvard avenue ; F. C. Aylesworth, 1210 East Forty-seventh street; J. F. Flynn, 6618 Sheridan street; Horner Piano Co., 549 North avenue ; S. M. Laberteaux, 7112 South Hal ' sted street ; Leo Knack, Forest Park, 111. ; and the Leonard Bros. Co., Rantoul, 111. The work of taking care of all these new agencies has devolved upon William R. Everett, manager of the agency department. Mr. Everett joined the Sonora forces only about three weeks ago, and while he has had no extensive training in the past in the talking machine industry, his own experience in advertising and manufacturing is standing him in good stead. Finds Michigan Cities Prosperous. William C. Griffith, who after an experience of a year as floor salesman for the Talking Machine Co. was last month transferred to the traveling forces with Michigan as his territory, is making good as a road salesman and is enthusiastic regarding the prosperity of many of the cities he covers and with the prospects for fall trade in the Wolverine State. On a trip from which he has just returned Mr. Griffith said that he found the manufacturing towns which he visited were generally in prosperous condition and especially those in which automobile manufacturing figures large. The city of Flint in which the Buick factory is located and which distributes $500,000 in wages every month, is suffering a veritable lack in hous Wm. Chennoweth Griffith. ing facilities. The Chamber of Commerce has taken the matter in hand and largely through the enterprise of its members is able to promise that 1,100 homes will be ready for rental or sale by January 1. In Lansing the Reo factory is working night and day and is way behind on its orders as a result of the big war order for trucks. Mr. Griffith says that he found Victor dealers everywhere doing excellent business and the only com{Continued on page 51.) ^IIIIIIIIIIIIIIIIIIIIIIIIIIIIIBIlllllllllllllllllIllllllllllllllllllllieilllllllllllllllllllllRllllllllllllllllllllllIIIIIIIIlIllllllllBllllllllllllllllllllllllllllllllIIIIIIIIIIIIIIBIIIIIIBIIIIIIIIIBIIIl*^ = c 1 1 The "Wado Triplets" WADOLATUM — W ADO-POL — W ADO-OIL Bring Business To YOU ! Here's How They Do It — They will keep your patrons' talking machines well greased, oiled and polished. As long as their talking machines are in perfect condition, they will continue to buy records. The Wado Triplets make it easy for them to keep their instruments in the "pink of condition." Wade and Wade 3807 Lake Park Avenue CHICAGO ILLINOIS The Wade ibre Needle Cutter No. Z 3 = If It's the" Wade," "It's Fine" Outdoor sports and amusements are almost over, and it's time for the folks to Oil, Grease and Polish up their machines, and get ready for their indoor entertainments. Notice the Patent Dropper. Get your order in at once to your jobber so you can supply the demand. You know what it means to have the GOODS on the shelf. Our GUARANTEE on the QUALITY is the same as on the WADE FIBRE NEEDLE CUTTERS. a | 1 1 5)111111111111111 IBaBBBBBIlllllBBBIBIIIIBIBIIlllflBBllllllBllllllllIlllllllIllllllllllllllllllIIIIJBBBIBBBIBBBIIBBIBBflBlflBBBIBIIBBBBIBIIBfllBIBIllllBIBIIBfllBIIIIIIIlllllBIBBIIllBIBlllIllllllllIIIIIIiatSS