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The talking machine world (Jan-Dec 1915)

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Supplement, The Talking Machine World, Nov. 15f 1915. H I Double Disci Tone— above all, tone! That's what sells Columbia Records! Tireless research and experiment have perfected their manufacture, down to the most minute mechanical and artistic detail. Columbia Double-Disc Records are one of the strongest dealer points in the whole Columbia proposition. Competitively — remember this — competitively, Columbia Records in tone quality, timbre, rhythm and musicianship never fail to win the judgment. Wherever compared, Columbia Records are demonstrating superiority, and are being demanded more and more by owners of all standard makes of talking machines. Proof of all this lies in the staggering increase in Columbia business during the past year. And there is no plausible reason why you should not be prepared to satisfy this ready-made demand, instead of seeing your customers go across town or down street.