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The talking machine world (Jan-Dec 1915)

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An Evolution— The Electric Grafonola! Announcement of these Electric Grafonola models has only been made after a long period of tests under every conceivable condition and over a long period of time. The Columbia motor has always been a marvel of accuracy and precision. And here is an Electric Columbia Motor that drives the turn-table at an absolutely unvarying speed under all conditions, operating perfectly on any current, either alternating or direct, from 110 to 220 volts. The motor toechanism is mounted on a hinged motor plate. This means that by removing the turn table, the motor plate can be tipped back and the entire motor exposed to view for oiling, cleaning, etc. An electric automatic start is an integral part of the general mechanism of each instrument, and not a mere attachment. To start the instrument you simply bring the tone arm over to playing position. For the present, the Electric Motor is furnished only in Mahogany finished Grafonolas listing at $250, $200, $160 and $150. These new, Columbia Grafonolas are one of the outstanding opportunities in the talking machine industry to-day. Columbia Electric Grafonola. (With Individual Record Ejector) ijSlGO (With JJrop-tray Record Cradles) $150 Columbia Electric Grafonola, $200. Columbia Electric Grafonola, $250.