The talking machine world (Jan-Dec 1915)

24 THE TALKING MACHINE WORLD. CLEVELAND CONTINUES TO BE A BUSY TRADE CENTER. Greater Momentum to Business — The Eclipse Musical Co.'s Great Expansion — New Salesrooms for Euclid Music Co. — Wade H. Poling Doing Well — Buescher's Clever Window Publicity — New Pathe Dealers — Columbia Co. Augments Its Agency List. (Special to The Talking Machine World.) Cleveland, O., November 8. — Little by little the talking machine business in this city has been gaining more momentum, and from the numerous interviews with the managers of talking machine houses it seems that a most phenomenal season is in store for everybody. Economic conditions are very good since there is plenty of work, and con in the city. With the fine location and unique window displays, Mr. Johnston anticipates good results. The Eclipse Musical Co., Victor distributer, has shown wonderful expansion during the past few months. The earnest efforts of C. K. Bennett, general manager, and E. B. Lyons, sales manager, are now bearing substantial fruit, far in excess of anticipations. The service extended to dealers has caused the large increase, so that the company now has more orders than it will be able to fill during the rest of the year. C. K. Bennett and T. H. Towell are about to start on a trip to the factory and the East, where they expect to spend a few days with the view of picking up Victrolas and records. Three prominent members of the staff of the Eclipse Musical Co. are shown herewith : C. K. Bennett, E. B. Lyons, P. J. Towell, who entertained a "live" one, J. F. Quinn, from Philadelphia. The Euclid Music Co. has just completed additions to two more handsome salesrooms. This makes a total of eight beautiful rooms. A. W. Witter, sales manager of the company, is beginning to reap the benefits of his strenuous efforts derived from his house-to-house canvassing during the October business was the largest the company has experienced during any month this year. The Wade H. Poling Piano Co., successor to the W. F. Frederick Piano Co. in this city, reports a splendid month's business, the call being chiefly for high-priced Victor instruments. The organization specializes in "service," and every indication points to a brilliant future. Earl Poling, formerly of the McCreery Co., Pittsburgh, is manager of the department. Several unique window displays attracted much attention during the month. Geraldine Farrar visited the store during the week of her recital here, and was much pleased with the window display, which featured her and her records. Mr. Warrenrath spent an afternoon with Mr. Poling Standing, J. F. Quinn, Philadelphia; P. J. Towell. Sitting, C. K. Bennett, E. B. Lyons, of Eclipse Musical Co. sequently a willingness of the working class to purchase talking machines and records. The numerous recitals, demonstrations in churches, etc.. helped to incite mere public interest in talking machines during the past month. Many dealers are already complaining about the shortage of goods, although they have put in large orders during the summer months. Goods seem more scarce than for the same month a year ago. The Stearn Co. has recently taken on the entire Pathe line. C. H. Johnston, manager of the department, and formerly of the Fischer Piano Co.. Pathe distributers, is very optimistic, and states that he has the finest equipped Pathe department Wade H. Poling Earl Poling. summer. James G. Card, president of the company, is very optimistic concerning the winter prospects. Buescher's "Hello, Frisco" Window. and enjoyed hearing the rendition of his own records. Mr. Ellis, of Boston, also called at the store. The W. H. Buescher & Sons Co. had several unique window displays during the month which created interest among passers-by. The Bell Telephone Co., of this city, aided in a fine display of "Hello, 'Frisco." A series of telephones inside the store were connected in such a way that people listening could hear the record played in a rear booth. The Victrola department of the William Taylor & Sons Co., under T. A. Davies' managership, has expanded to such an extent that it is considered one of the biggest Victrola studios in the city. The Fischer Piano Co.'s Pathe department has been adding new dealers and has featured in window displays during the month. H. L. Tinkler, manager of the department, has returned to his duties after a long sickness. The Columbia Graphophone Co. has again in jo Victor Prodncf E^ Efficiency Promptness ECLIPSE MUSICAL CO Victor Distributors CLEVELAND