The talking machine world (Jan-Dec 1915)

64 THE TALKING MACHINE WORLD. FALL IN JOIN THE ARMY OF NYOIL DEALERS AND YOU WILL SHARE Let Us Submit Our Latest Proposition WM. F. NYE, New Bedford, Mass. THE TRADE IN NEW YORK CITY. (Continued from page 62.) the Phonograph Corp. of Manhattan in its beautiful establishment, the Edison Shop, at 473 Fifth avenue. The company spent considerable money to advertise a special series of Edison diamond disc recitals in honor of Mr. Edison. These concerts were well attended, capacity audiences crowding the auditorium on many days. The programs were prepared with great care and thought, including some of Mr. Edison's favorite records. A feature of the window display at the Edison Shop was a remarkable portrait of Mr. Edison, painted by A. A. Anderson, an artist of international fame, and depicting Mr. Edison with the first model of the Edison cylinder phonograph. The company, incidental to its Edison Week activities, arranged for a window display contest among its dealers, in which more than sixty dealers participated. The prize winners will be announced later. George L. Babson, manager of the Phonograph Corp. of Manhattan, states that during the past few weeks there has been a noticeable increase in the demand for the more expensive types of Edison diamond disc phonographs, the $250 type now being the most popular seller. Some Remarkable Window Displays. Landay Bros., 563 Fifth avenue, New York, Victor distributers, have been presenting a series of remarkable window displays in their various establishments in the leading shopping districts of the city. These displays have represented an expenditure of considerable time and money, although the results they have produced well warranted the efforts expended. Landay Bros, have for a number of years devoted more than passing consideration to their windows and their displays have given a prestige and standing to the Landay institution that is reflected in the steady growth of this successful Victor house. Landay Bros, are ready at all times to offer their dealers any possible assistance in the preparation of displays which will prove profitable in every way. Advertising That Has Won Praise. The Aeolian Co., New York, has introduced a series of advertisements on behalf of its Columbia department which is winning favorable comment from the members of the trade. This series will be divided into eleven separate advertisements, three of which have already appeared. Each one will be devoted to a separate phase of Columbia record quality or Aeolian service, large sized space being contracted for. These advertisements are dignified and effective, being well calculated to stimulate the sales of Columbia records. Expanding Their Local Trade. The Pathe Freres Phonograph Co., New York, has succeeded in building up an extensive trade in local circles, due to the aggressiveness of the company's sales division, coupled with the numerous talking points which the Pathephones and Pathe discs possess. J. F. Collins, sales manager of the company, states that the accounts opened in local territory have far exceeded their anticipations, the dealers arranging to handle the line numbering talking machine concerns, piano houses and furniture houses. One of the most successful Pathe dealers in this section is O. W. Wuertz, the wellknown piano concern, who has stores in Brooklyn. N. Y., and New York City. Open New Store, The new store of Ormes, Victor distributer at 411 Fifth avenue, New York, was opened the first of this month. HAS HER OWN METHODS OF SELLING (Special to The Talking Machine World.) Topeka, Kan., November 10. — Miss M. L. Addis, a jeweler in Topeka, Kan., is developing a large trade in Columbia machines. Miss Addis has her own methods of salesmanship, which she has proved very effective. She has a host of friends and acquaintances whose taste she knows, and when she attempts a sale to a person with whom she is not so well acquainted she is careful to learn her tastes. Miss Addis is rather jealous of her prospects, because she has studied each one of them very carefully and has her mind made up as to just what kind of music to suggest, when to take certain steps in the effort to sell, and what to say. TO LAUNCH "THE BABY." A new company has just been formed by experienced talking machine men to manufacture and market a new talking machine known as "The Baby." Full details regarding this new machine are not yet ready for announcement, although it is understood that it will be ready for the trade about the 15th of January, and will be marketed to play "Little Wonder" records. It will retail at $3.95. One of the features of the "Little Baby" machine will be an automatic stop. C. S. HOTALINQ APPOINTED MANAGER. Charles S. Hotaling, the well-known talkingmachine man, has been appointed manager of the retail department of the Gately-Haire Co., Inc., 108 State street, Albany, N. Y. Phonograph Cabinets for the Trade Design No. 75 Made in Mahogany and Quartered Oak <][ We manufacture a complete line of cabinets in designs suitable for instruments retailing from $15.00 to $250.00. (J We have had a large experience in building phonograph cabinets and we are equipped to install motor sets furnished to us and test and ship the Phonographs ready for use. (J We can also furnish complete phonographs with our customer's trade name, attaching labels furnished to us. Century Cabinet Company 25 West 45th Street New York City