The talking machine world (Jan-Dec 1915)

66 THE TALKING MACHINE WORLD. AN "EDISON TONETEST RECITAL." Elaborate Program Arranged by N. Snellenburg Co., Wilmington, Draws Enthusiastic Audience of 300 Music Lovers. (Special to The Talking Machine World.) Wilmington, Del., November 6. — In connection with the twentieth anniversary celebration of N. Snellenberg & Co.. held here recently, one of the features was a special recital in the talking machine department on the evening of October 31, and termed "The Edison Tone Test Recital." An elaborate program had been prepared and the assisting artists included Miss Ruth Wilson, "Talker" Department of N. Snellenburg & Co. contralto ; E. William Martin, violinist ; Ernest Marks, cornetist, and John A. Thorns, Jr., pianist. The work of the artists was particularly noteworthy, especially in the manner in which they kept perfect time with the music of the Edison diamond disc phonograph. The manner in which the recital impressed the music lovers was indicated by the following article appearing in the Wilmington Star, which said in part: "That recital in the talking machine department of N. Snellenburg & Co., Thursday night, was generally accepted by the audience, numbering more than 300, as a splendid manifestion of the miracles wrought by twentieth century science. By that recital the guests were convinced that it is next to impossible to detect the difference between the human voice, the piano, the cornet, the violin — as handled by talented artists in person — and the same as they are played on the Edison. During that recital the tones of the Edison were given a hard test and they proved true. Incidentally, the guests were so pleased and Clinton B. Eastburn, the manager, and his associates of the talking machine department were so delighted with the success of the affair that this recital may lead up to better concerts to follow." LEASE MORE ROOM. UNICO BOOTHS ]N GREAT DEMAND. Showing the four ways of ordering Unico booths, the Unit Construction Co., Thirty-first and Chestnut streets, Philadelphia, Pa., has just issued a folder illustrating the methods of buying these booths. It seems that the Famous & Barr Co., St. Louis, Mo., wired ; the Hub Department Store. Baltimore, Md., phoned ; the Buehn Phonograph Co., Inc., Pittsburgh, Pa., wrote, and Goetz & Co.. Brooklyn, N. Y.. called and placed the order. It calls particular attention to the fact that it isn't so much the "method" of ordering as it is the fact that the booths are ordered. THE VOCALION IN PES MOINES. (Special to The Talking Machine World. 1 Des Moines, Ia., November 6. — The Guest Piano Co., the old established music house at Seventh and Walnut streets, this city, of which C. E. Risser is manager, has secured the local agency for the Aeolian Vocalion, the new improved phonograph manufactured by the Aeolian Co., New York, and has planned to exploit that line in an elaborate fashion. NEW QUARTERSJN TOPEKA, KAN. (Special to The Talking Machine World.) Topeka, Kan., November 6. — The EmaheizerSpielman Co., which handles the Columbia and Sonora phonographs and records very successfully in this city, recently held a formal opening of their handsome new music rooms at 519 Kansas avenue. Crescent Talking Machine Co. Secures Four Additional Floors at 109 Reade Street — Lease Wholesale and Retail Warerooms at 89 Chambers Street to House Main Offices. Four additional floors of space are reported to have been leased at 109 Reade street, New York, by the Crescent Talking Machine Co., 99 Chambers street, New York, which will be utilized by this company as part of its manufacturing plant. This company has also leased the store at 89 Chambers street, which will be devoted to the main offices as well as to wholesale and retail warerooms. This is one of the houses which started in a small way, grew conservatively and is now said to be in a position whereby representatives are well cared for with both machines and records. On the machine line Crescent machines retail at all the popular prices, while in records two models are made — one IOV2 inches in diameter, retailing for 65 cents, and the other is a 35-cent doubleface record. "Made in America" is a slogan adopted by the Crescent Co. in its promotion of business, and according to F. E. Parmly, one of the Crescent officers, dealers have been created in nearly every State of the Union, to say nothing of several foreign countries. JOINS SONORA SALES STAFF. F. H. Giles, a well-known talking machine salesman of New York, has been appointed to the sales staff of the Sonora Phonograph Corp., 57 Reade street. New York. James L. Loder, who has had a long experience in the talking machine trade, has just been appointed assistant manager of the Victrola department of the Wiley B. Allen Co., Portland, Ore. Mr. Loder assumed the duties of his new office on November 1. Look at the "BIG THREE SAVOYS!" Creators of revolutionary new standards of talking machine value. All SAVOYS equipped with a reversible reproducer playing all makes of records without any attachment. A live-wire dealer cannot keep away from the fast selling SAVOYSIf you want delivery for the holidays, write today. SAVOY GRAMOPHONE CO. Grand Street and East River NEW YORK SAVOY— Style 10. Retails at $10Mahogany Finish — Size, 15% Inches Square and %\'z Inches High. SAVOY— Style 25. Retails at $25 Mahogany, Highest Grade Finish — Size 18 J£ Inches Wide, 14 Inches High and 22 Inches Deep. Double Spring Wormgear Motor, 12-Inch Turntable, SAVOY — Style 65 Retails at $65. Mahogany, Highest Grade Finish. Size, on Casters, 48 Inches High, 22 Inches Wide, and 23 Inches Deep. Extra Heavy Double Spring Wormgear Motor All Nickel Plated, 12-Inch Turntable.