The talking machine world (Jan-Dec 1915)

6 THE TALKING MACHINE WORLD. VICTROLA EXHIBIT FOR TEACHERS. How the Stewart Talking Machine Co. Entertained the Teachers During Their Visit to Indianapolis, When They Were Addressed by B. M. De Cou, of the Victor Educational Departments— Tells of the Victor's Many Uses. (Special to The Talking Machine World.) Indianapolis, Ind., December 4. — To allow B. M. De Cou, of the educational department of the Victor Co., to present in full detail the merits of Stewart's Educational Victor Exhibit. the Victor school machine, the Stewart Talking Machine Co., Victor jobbers at Indianapolis, arranged special receptions for teachers attending the recent annual meeting of the Indiana State Teachers' Association in this city. Approximately 12,000 teachers from all parts of the State were in Indianapolis. The demonstration room on the first floor of the Stewart Building was lined with palms and cut flowers setting off in tasteful display a com plete Victrola exhibit, with the school machine in prominence on a platform. An oil painting of the Victor trade-mark, six feet by eight feet, hung above the doorway of the demonstration room, and directly in line with the eye of one entering the room was the Victor dog in papier mache facing a talking machine, one of the first instruments made by the Victor factory. The same photograph display as that shown at the Ohio teachers' convention was ranged along the wall just outside the room, and from bowls of carnations on tables were given favors to the teacher guests. The invitation was in the form of a personal letter signed "Johnny" recalling the character of the school room terror as spoken of in the stories, and was sent to each music teacher before the music division held its separate meeting Thursday. Mr. De Cou's interesting discussion of the various uses of the Victor in the schools, and his well-chosen program of school music, was a delightful feature of the music division's morning session. In the afternoon the informal reception in the Stewart building began and was continued between certain hours until the last convention evening. Many phases of music teaching by use of the Victor were discussed by Mr. De Cou, with especial emphasis on the teaching of penmanship and typewriting, to the tune of "Yankee Doodle" and other rhythmic records, and on the use of the machine at the playgrounds. Much interest was expressed by teachers in the Victor XXV, and many compliments given the Stewart Talking Machine Co. on its commodious building and attractive decorations. start and stop device, which has won commendation from all members of the trade who have tested it. The only operation incidental to its use consists of setting the point at the end of the record, and the return motion of this same movement starts it. The device is exceedingly simple and Pathe dealers are awaiting its arrival with interest. MIXED BUSINESS WITH PLEASURE. E. A. McMurtry, Manager for Columbia Co. in Kansas City, Takes $100 Machine on Club Trip and Sells It Before Returning. TO INSTALL NEW FEATURE. The Pathe Freres Phonograph Co. announced this week that in the future the $200 Pathephones will be equipped with an automatic start and stop device which was carefully tested and perfected before being marketed. A. T. Emerson, purchasing agent of the Pathe Freres Co., controls and owns this new automatic (Special to The Talking Machine World.) Kansas City, Mo., December 8. — E. A. McMurtry, manager of the Columbia Graphophone Co., is the "talking machine" member of the Co-operative Club, of Kansas City. This club made an expedition to Topeka recently to install a club there, and Mr. McMurtry took along a $100 machine to provide music for the bunch. As a nice little compliment and "thank you" for Mr. McMurtry, the boys raffled off the machine and surprised him with the $100, on the way home. The winner, while the final process of the raffle was taking place, was complaining of his hard luck in such events. He had tried a million times, and never won anything ! In the midst of his good-natured railing his name was called as the winner. Mr. McMurtry was sitting near by and the winner turned to him. "Just my luck," he said whimsically. "Of all the things I didn't want, a $100 Columbia was one of them. I wanted a $200 machine." "We can fix that easily enough," said Mr McMurtry. "You pay me $100 extra and I will give you a $200 machine instead of this one." The winner instantly acceded to this remedy. The next day he came in, selected his model, and had it sent to his house. He lost his job: By talking at his customer, not with him. He argued with his customer. He didn't smile. He was long-winded. He did not bring his whole manhood to the task in hand, like some talking machine salesmen. TO OUR DEALERS A MERRY CHRISTMA: WE KNOW THAT YOU HAVE ALL HAD A SUCCESSFUL YEAR DURING 1915 AND THAT YOU WILL FINISH STRONG. IT IS OUR WISH THAT YOU WILL ALL ENJOY THE BENEFITS OF INCREASED BUSINESS DURING THE YEAR 1916 AND WE WISH YOU AN A HAPPY NEW YEAR WE WILL BE AT YOUR SERVICE WITH AMERICAN SERVICE, WHICH IS GOOD SERVICE. REMEMBER US. AMERICAN TALKING 368 LIVINGSTON STREET MACHI1 BROOKLYN, N. Y.