The talking machine world (Jan-Dec 1915)

66 THE TALKING MACHINE WORLD. The more you realize that in the future of this industry the best results are yet to come, the more freely you must admit that the Columbia is the line best worth the investment of your time, your energy and your capital. (Printing this every little while. Proving it all the time.) {Write for "Music Money," a book "full of meat" for those Columbia GrapllOpIlOIie Company dealers interested in quick and frequent turnover of capital.) Wool worth Building, New York GREAT ACTIVITY PREVAILS IN CLEVELAND TRADE. Talking Machines of All Makes Being Strongly Featured Both in Newspaper Advertising and Window Displays — Heavy Increases in Business Reported on All Sides — Machine and Record Shortage Makes Itself Felt — Diamond Disc Phonograph Co. Opens. (Special to The Talking Machine World.) Cleveland, 0., December 4. — The talking machine trade in this city is right in the midst of the holiday rush, and it seems as if all the retailers of talking machines are on the job and alert to get their share of the tremendous business anticipated. The newspapers and magazines of this State and city have been paid thousands of dollars for advertising, and unique window displays are the attraction everywhere. Although the jobbers have tried their utmost to prepare for the biggest December business in the history of the trade, there is a decided shortage, but despite that fact every jobber and dealer in this city is happy. The Victrola department of the Wade H. Poling Piano Co., successor to the W. F. Frederick Piano Co., under Earle Poling is advancing rapidly and the unique window displays have influenced many to come into the store, which is very beautifully decorated. The recent recital of well-known artists in the salesrooms of the company demonstrated that this is a splendid business getter. The spirit of Christmas is in the air at the Euclid Music Co., prominent East End dealer Business is booming and everyone is happy. A new auto truck with exquisite advertising lettering has just been added to the already fine equip ment of the company. A new record rack, having space for over 12,000 records, has also been installed. The Diamond Disc Phonograph Co. has just opened a beautiful new store handling the Edison line in Superior avenue, one of the city's finest residential districts. E. A. Friedlander, formerly manager of the phonograph department of the Bailey Co., is manager. The company is splendidly equipped with machines and records, and is striving to give the best possible service. The Harmony Music Shoppe, located in the large arcade, has experienced an excellent month's business and is ready to make this a banner month. Miss Gertrude I. Bishop, formerly of the Eclipse Musical Co., is now secretary and treasurer and general manager of the Harmony Music Shoppe. The Hueter Jewelry Co., Victrola dealer in the east end, reports excellent business. Mr. Moffatt, formerly of the W. F. Frederick Piano Co., is in charge of the department. The Starr Piano Co. has had excellent success with the new Starr phonograph, and Mr. Brett, sales manager, states that there is a big shortage due to the exceedingly heavy demand for the instrument. The Columbia Graphophone Co. in this city has had a 200 per cent, increase in business over the same month last year. G. M. Madson reports that the increase would have been even greater if the goods could have been obtained. The demand for the new electric Grafonolas has been very heavy and every effort has been put forth to get ample stock to supply the local dealers. The company now supplies an increased number of dealers and has increased its facilities for taking care of the tremendous demand for Grafonolas. Manager Bowie, of the B. Dreher's Sons talking machine department, said that the sale of the Vocalion phonograph was tremendous. With ample stock and a live sales force Mr. Bowie hopes to eclipse any previous month's sales in the history of the department. In connection with the Vocalion the department handles the Columbia Grafonola. The Grafonola Co., with C. A. Routh general manager and F. S. Federman secretary and treasurer, reports the biggest month's business in the history of the company. The business for November was greater than that of last December, which was an exceptionally large month. The Victrola department of the Collister & Sayle Co., under Jack Kennedy, reports a large month's business. The department supplies over 100 dealers. R. W. Shirring, manager of the Victrola department of the Caldwell Piano Co., is now wearing the smile that won't come off. He says that business is great and with the excellent equipment expects a big month. The Wamelink & Sons Piano Co. has been having a big run on Columbia Grafonolas. Sales Manager D. G. Free is optimistic concerning the results of the month. The Phonograph Co., of this city, extensive Edison jobbers, has been busy day and night trying to keep up with the orders received. A large number of orders for Christmas delivery have already been received. The Eclipse Musical Co. reports a big month's business ; in fact, the largest in the history of the trade. C. K. Bennett, general manager of the company, was well pleased with the result of his visit to the Victor factory and expects large shipments between now and Christmas. Morris P. Fitzpatrick, special traveling representative, spent Thanksgiving at the Victor factory, where he found the holiday spirit in evidence. In getting around the territory Mr. Fitzpatrick says that the dealers are very well satisfied with the service, although the shortage in some models is still hampering many of the dealers. Some of the recent visitors in the city were : H. J. Shartle, of the Victor factory; H. H. Schwenker, also of the Victor factory; Mr. Yahrling, of the Yahrling-Rayner Piano Co., Youngstown; F. W. Troy, of Kent, O., and H. F. Sears, of Cuyahoga Falls. Miss Elsie Baer, manager of the Victrola department of the M. O'Neill Co., of Akron, was a recent guest of the Eclipse Musical Co. HP HERE is character to Andrews Service. You are handled by men who know the talking machine business, and since we dropped the sporting goods department, there is more time for overpleasing you. On Records, particularly, you can get what you want at Andrews. We specialize on Victor and Edison (cylinder) machines and records, and all accessories adapted to the talking machine industry. W. D. ANDREWS BUFFALO, N. Y. When you think of Buffalo, think °f Andrews. PROTECT YOUR OWN INTERESTS AND URGE THE PASSAGE OF THE STEVENS BILL. DO IT NOW!