The talking machine world (Jan-Dec 1916)

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The Shelton Electric Motor "Electrifies" All Leading Types of Phonographs IT IS SIMPLY PLACED AGAINST THE TURNTABLE— DOES NOT REQUIRE EVEN THE TURNING OF A SCREW PATENT DRAWING THE WORKING PART OF A TALKING MACHINE Showing what takes place when the Shelton Electric Motor is in use FlRST: When clock-spring Motor has run down, ratchet No. "B" automatically releases spring motor spindle. Governor "E," however, stays in action when Turntable "C" is revolved by Electric Motor Spindle "A," thereby giving you the same control. Result being, Shelton Electric Motor simply takes up the duty of the spring motor and C operates through the Governor "E" and "D." RETAIL PRICE $17.50 > Cranking of the phonograph is now passe. Users can give the clockspring driving mechanism a rest by letting the Shelton Electric Phonograph Motor "do it electrically." This motor is not attached to the cabinet — simply placed on it. No changes necessary except unwinding of crank handle. Phonograph can then De played either electrically, or mechanically as before. Be the first in your locality to cater to a sure demand for these motors — a second prosperity week. Write for prices — now. Patents Protected by Our Own and Allied Interests. The Shelton Electric Motor 1. — IS ABSOLUTELY NOISELESS. 2. — Does not disturb the spring motor; either one may be used as desired. 3. — Simply operates the turntable and has no connection whatsoever with the spring motor. 4. — Will operate on any lighting circuit. 5. — Is guaranteed in every detail and manufactured by the world's largest electrical manufacturers Write for information to our nearest office SHELTON ELECTRIC CO. NEW YORK 30 East 42nd St. CHICAGO BOSTON SAN FRANCISCO 30 East Randolph Street 101 Tremont St. 62 Post St.