The talking machine world (Jan-Dec 1916)

54 THE TALKING MACHINE WORLD. Everybody knows the talking machine industry is prospering— but some of you do not realize the marvelous present rate of growth of Columbia Grafonolas and Columbia Double-Disc Records, that has made it necessary for us to again increase our factory output. {Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.') Columbia Graphophone Company Woolwortb Building, New York SOUTHERN CALIFORNIA NEWS ITEMS. (Special to T ne Talking Machine World.) Los Angeles, Cal., January 4. — Los Angeles talking machine dealers have just completed a most successful holiday season; in fact, the largest in their history. Some of the dealers report that their sales ran more to the medium-priced models, and others the larger ones, but all are agreed that the record trade will run at least 20 per cent, more than in any other month of December. The electrically driven machines are becoming more and more popular, and a great many sales were made both of Victrolas and Grafonolas during Christmas time. A great deal of credit is due to the jobbinghouses for the manner in which they kept the dealers supplied with both records and machines. January 1 found very few record or machine shortages that could not be obtained from the wholesale houses. January has opened up with a brisk record trade, and the prospects are good for a busy and prosperous year. H. E. Lindsey, manager for the Wiley B. Allen Co.'s talking machine department, says the company has had the most successful season since the department was started. The sales were unusually large, especially in the larger models of Victrolas. Miss R. A. Johnson, formerly with Sherman, Clay & Co., is now with the Wiley B. Allen Co. Harry Marcus, connected with the music department of the Emporium, San Francisco, is visiting in the city. Charles Ruggles, local manager for Sherman, Clay & Co., Victor distributers, has the smile that will not wear off. The reason he gives is that he was able to supply nearly everything that the dealers wanted in his line, and says he still has something left. Mr. Ruggles says this has been the largest Victor year to date. The retail talking machine department of the Southern California Music Co. had a most prosperous holiday trade, and during the weeks before Christmas its large department was crowded to the limit. O. A. Lovejoy, manager of the Thomas A. Edison Diamond Disc and Amberola wholesale for the above company, is very enthusiastic over the showing made by his department this fall. Although severely handicapped by the holding up of several large shipments caused by the Panama Canal slide, he was still able to supply a great deal of the heavy demand for Edison goods. Lewis H. Galantiere, for a long time associated with the Andrews Talking Machine Co., is now with the George J. Birkel Music Co. NEW INCORPORATION. The Sterling Phonograph Co. was granted a certificate of incorporation last week by the Secretary of State, Albany, N. Y., to engage in the manufacture of talking machines, devices and accessories. The incorporators are S. Steinberg, A. Boyd and R. Goldman, New York. Shaffer, Faber & Co., Hagerstown, Md., have secured the agency for the Edison Diamond Disc phonograph. THE WONDER TALKING MACHINE Supreme at the Price No. 2— $7.50 Size: o'A inches high; 12 inches wide; No. 5— $20.00 Size: 13 inches high; 17)4 inches wide; 19 inches deep: 10-inch turntable. 12 inches deep; 8 inch turntable READY FOR IMMEDIATE DELIVERY Unprecedented demand for Wonder Talking Machines has interfered with regular deliveries, but we are now glad to announce we are prepared for immediate shipments. Write for descriptive folder, advertising material, samples, and special dealers' proposition. The Wonder Talking Machine Co., 113-119 Fourth Ave., New York Telephones: Stuyvesant 1666, 1667 and 1668. at 12th Street ARTISTIC WINDOW DISPLAY CARD Issued by the New York Talking Machine Co. Has Won Praise and Builds Trade. The -New York Talking Machine Co., New York, Victor distributer, issued in December a group of New Records for January The Close Of A Perfect Day New Records of This Beautiful Number "Soft Eyes' — The Land of trie Sky-Blue Water Sun, lv E».„ WJU "A Stein Song And "St*to(( Along, Sung hy the OrpKetu Quartette Lmr, 4 GOOD MUSIC Will Wa«t Tia, Rrconb One of Several Window Cards Issued. six unusually artistic and striking window display cards, one of which is shown herewith. These show cards are now being displayed by Victor dealers in all sections of local territory, who recognize in them an invaluable aid in featuring the new records for January. The selection, "The Close of a Perfect Day," which is prominently featured on this display card, has met with a phenomenal sale since the January list made its appearance, and Victor dealers report numerous sales of these records as a direct result of this card. The illustration used is colored artistically, the design being prepared by the Richardson Illustrating Co., New York. A study of this design reveals the close relation of the thoughts pictured to the name of the song. In fact, this design has won general commendation from art experts because of its pleasing conception and well executed details. H. L. Bronson and W. R. Arnold have opened a Victrola store at Belle Fourche, S. D. Mr. Arnold, who is in charge of the store, will make a determined campaign on selling this line of instruments. The Waters Music Co., formerly known as the Melody Shop, has opened a new establishment at 203 East Colorado street, Pasadena, Cal., and has added phonographs to its stock.