The talking machine world (Jan-Dec 1916)

72 THE TALKING MACHINE WORLD. We do not rely on giant advertisements for Sales— We depend on intrinsic Merit alone. No amount of advertising can increase the value of WINNER RECORDS: ("The World's Super-Disc") They outwear all others. Only up-to-date songs and selections recorded. Winners leave the dealer a generous margin of profit. THEY SELL ON THEIR MERITS Independent LIVE REPRESENTATIVES WANTED— in U. S. and British Colonies Write the manufacturers for Trade Terms THE WINNER RECORD CO., Ltd. Willowbrook Grove, Gamberwell, London, England FROM OUR LONDON HEADQUARTERS— (Continued from page 71). question but that the. long-playing Marathon record has a great future 'before it. Suffer from Fire. One of the few makers of gramophone horns in this country, W. M. Still & Sons, Ltd., Charles street, London, was unfortunately the victim of a big fire recently. Before subjugation the outbreak had practically gutted the premises, loss of stock, machinery and general damage being estimated at several thousands of pounds: Two Striking Posters. Two splendid posters, from paintings by Miss Lucy Hocknell, are to hand from "His Master's Voice" Co. One depicts the interior of a home where, of course, is installed an "H. M. V." instrument, which the father is manipulating. Coming towards the instrument is the little son with a fox terrier under his arm and saying, "Come on, doggie, father says you're the guarantee." Very smart, as all must agree ! The other picture shows two "naughty'' boys, who, having deserted their bed, may be seen on the stairs listening to "His Master's Voice" playing in the room beyond. This also is finely conceived, and executed, as both are. in colors, should form a special wall or window adornment in every dealer's shop. Unbordered copies on art paper, free of wording and svfftable for framing, are to be supplied to dealers for presentation to their best customers. New Columbia Record by Clara Butt. An eager record public will learn with pleasure that Mme. Clara Butt has again recorded for Columbia a further record bearing "When All Was Young," from "Faust," English translation. Admirers of the great contralto will find in this record another example of her best efforts in that vocal . art which the Columbia Co. has so perfectly crystallized. A Purely Formal Action. In the matter of W. H. Reynolds, Ltd., a petition for the winding up has been presented in the High Court of Justice. Being familiar with the facts of the matter as to the company's re-registration since it was taken over by the Utility Trading Co., the trade will recognize the purely formal nature of the petition in question. A Splend.d Record List. A splendid Christmas program is announced by the Winner Record Co. in the shape of a big record list comprising anthems, carols, hymns, descriptive, sentimental, comic and other selections, both vocal and instrumental, suitable to the season. Business at the Winner works is going strong, and according to all reports the staff is hard put to it to satisfy all demands. Winner quality wins all along the line ! The New Bull Dog Record, Ltd. The new Bull Dog Record Co., Ltd., recently incorporated here with a capital of £1,000, has made a good commencement on enterprising lines which will form a splendid foundation for its future prosperity. The Bull Dog record is 10-inch doublesided, retailing at the standard price of 18 pence. It is a company with a policy, While catering generously for a big trade on popular lines, the company has not lost sight of the value commercially of securing exclusive artists. In that respect it has made a good start, an instance being the acquisition of Horatio Bottomley, whose name as a lay lawyer, politician, financier, recruiter, etc., is a byword throughouf the country. Mr. Bottomley makes his bow to the great record public for the first time on Bull Dog. for which records a big demand is therefore assured. It should be mentioned that this gentleman's records will not be • old under 2s. 6d. "Talkers" for the Trenches. "Music in the Trenches" has of late been the theme of some good editorial advertisements put in the Belfast papers by T. Edens Osborne, of that city. For the boys at the front many instruments and records have been purchased at Mr. Osborne's establishment, and it is interesting to learn that the types most favored are the Columbia hornless models, Nos. 14 and 15. Refuse to Renew Bechstein License. On the ground that it is an enemy concern, the two Bechsteins being now in the German army, the London County Council has refused to renew the license of Bechstein Hall, London. Important Matters Considered. It was stated in Parliament recently that the question with regard to companies in which all the shareholders and directors are enemies is engaging the attention of His Majesty's Government, and they are particularly considering what steps may be necessary at the end of the war to prevent companies the majority of whose shares are under foreign control from obtaining the status and privileges of English companies. In such cases at present a Board of Trade inspector is appointed. So far 492 inspectors have been appointed, of which 232 act as supervisors and. in eight cases, controllers of such companies. Revised American Mail Timetable. A revised timetable for the American mail is notified .here. For the Wednesday and Saturday' mails it is now necessary to post letters on Monday and Thursday, not later than 8 p. m., at the general post-office, or earlier for registered articles, printed papers, etc. Those interested should apply to any post-office for complete information. "His Master's Voice" New Publicity Literature. The month's batch of publicity matter from the Gramophone Co., Ltd., is both choice and varied. First in importance, perhaps, is the new instrument catalog, containing illustrations and particulars, of all the types of instruments manufactured. Cabinet grands, table grands, hornless, exterior horn models of choice design and at a variety of prices to suit all, will be found fully explained in this catalog, the printing and general arrangement of which is in accordance with the expensive standard usual GUARDSMAN DOUBLE-SIDED RECORDS, needle cut REGISTERED TRADE MARK ARE YOU ALIVE to the fact that we can supply you with records which you can sell much cheaper than your present lines and make a larger profit? We will record your own titles and put your own label on the record, if you prefer it. Send for our terms and catalogues. Don't delay. DO IT NOW! INVICTA RECORD CO., Ltd., 1 New Inn Yard, London, E. C, England