The talking machine world (Jan-Dec 1916)

48 THE TALKING MACHINE WORLD. FROM OUR CHICAGO HEADQUARTERS— (Continued from page 46). tising literature that is especially effective in the matter of records. One of the most notable examples of this is the letterhead which that company is providing for a number of its dealers, and which performs the double duty of advertising the individual Victor shop and the Victor talking machine generally. The letterhead consists of reproductions of fourteen of the most popular Victor operatic artists grouped around a Victor XVI, which is printed in its natural colors. Immediately beneath this array of talent comes the imprint of the dealer, and in the lower left hand corner of the sheet is the reproduction of the "Victor Dog" trade-mark. A special "Chin-Chin" circular is also arranged for the dealer to distribute among his patrons. "Chin-Chin" is now playing at the Illinois Theatre in Chicago, and is spreading the popularity of "Chin-Chin" music throughout the Middle West as effectively as it did in New York when it ran for a year in one of New York City's theatres. Interesting photographs of Montgomery and Stone and other "Chin-Chin" artists are features of the folder. A similar circular was used in conjunction with the popular records of the music of the "Follies of 1915." Another branch of the Talking Machine Co.'s service which has received considerable approval from the dealers is the supply of feature cards for windows. These cards are printed on heavy cardboard stock, sometimes done in several colors, and fcrm very attractive supplements for display windew work. D. A. Creed, of the Talking Machine Co., says there has been a phenomenal increase in record sales in the past thirty days. "Dealers are realizing the business value of a policy that provides for carrying a large stock of records," said Mr. Creed. "They are all beginning to carry larger stocks of the standard sellers and the late 'hits.' Big stocks bring both prestige and bigger business, and the dealer is learning this. We cannot recommend this idea too highly, for all our experience has shown that it is the most advisable thing that a dealer can do to realize the maximum from his business." R. J. Keith suffered from an annoying attack of tonsillitis the past week, but has now recovered. S. B. Stilson Injured. Chicago friends of S. B. Stilson, Grafonola dealer of Gibsonburg, O., will regret to hear of his injury on February 4, when he was struck by an auto while visiting in Cleveland. Mr. Stilson suffered a broken shoulder and his scalp and face were badly cut. Kreisler Week. The George P. Bent Co. has announced that the week of February 14 to 19 will be "Kreisler Week." Ori Sunday afternoon, February 13, Fritz Kreisler will be heard in what is billed as his last appearance at the Auditorium. Mr. Kreisler has furnished the George P. Bent Co. with a list of records which he considers the best reproductions of his art. Passed Checks on Talker Department. One of Chicago's versatile "con" men bought a few dollars' worth of records at the talking machine department of the W. W. Kimball Co. last week and ordered them delivered to a fictitious address after receiving the change from a worthless check for $15. H. L. Flentye Makes Change. Harry L. Flentye, Jr., has resigned from the Talking Machine Co., Chicago, with which house he has been for the past four years as city and floor salesman. He probably will continue to be identified with the talking machine industry, and is now negotiating with an Eastern manufacturer for Western representation of a new line of goods. During Mr. Flentye's connection with the Talking Machine Co. he made numerous friends in the Western trade, who will wish him every success in his new undertaking. Cable Branch Takes on Victor. The Cable Piano Co., of Danville, 111., has bought out the Victor license and stock of a dealer ac that place and is installing a large talking machine section. New Store on Milwaukee Avenue. Edward B. Sajewski has opened a new talking machine and small goods store at 1143 Milwaukee avenue, where he will handle two or three lines of talking machines and records, as well as stringed instruments and other small goods. Chicago Hinged Cover Co. Enlarges Space. J. L. Abbott, general manager of the Chicago Hinged Cover Support and Balance Co., announces that his company has made arrangements to take enlarged space at 143 West Austin avenue, Chicago. The demand which has been created following the introduction of the Chicago hinged cover support and balance has proved the necessity of such a device as this, and C. F. Winegar, general traveling representative of that company, is being kept busy in the East demonstrating its merits to a large number of Eastern manufacturers. Empire Sales Force. John H. Steinmetz, president of the Empire Talking Machine Co., 429 South Wabash avenue, announces that as a result of the excellent success it has had on the Empire talking machine, it is now organizing a complete sales force of competent men with a view to working the territory intensively. Thomas Griffith will cover the larger cities east of Chicago as far as Rochester, N. Y. BRYAN'S SUPPLY DEPOT When in need of springs and repair parts or supplies of any kind for ANY talking machine send order or sample to CHARLES BRYAN 25 W. LAKE STREET : CHICAGO EXPERT REPAIRING FOR THE TRADE A SPECIALTY graph which brings to your home all that the world offers in musical talent. It plays Pathe and all. other disc records with that naturalness and sweetness, of tone found only in the —a phonograph which does away with the everlasting changing of needles. A round genuine Sapphire Jewel being used instead of the usual "scratching" steel needle. Hear your favorite at the PATHUFHONE shop 15 E. Adams St. Republic BI4«^ This is one of the typical Pathe Advertisements that is making sales for Pathe dealers everywhere. Most Complete PATHE Stock in the United States Promptest Deliveries Best Service Heartiest Co-operation Address the PATHE PATHEPHONE COMPANY 17 N. Wabash Ave. CHICAGO