The talking machine world (Jan-Dec 1916)

36 THE TALKING MACHINE WORLD. No wonder!— wc have the right instruments and the right range of prices; we have the artists and the right records. The dealer has the right discounts and every day the public demand for Columbia product grows. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Company Woolwortb Building, New York TRADE IN SOUTHERN CALIFORNIA. Coming of Good Weather Brings Thoughts of Spring Business — Shortage Still Exists on Certain Types of Machines — Victor Co. Officials Call on Chas. Ruggles — The Pathephone Shops Opens — Caruso's Gift Stolen. (Special to The Talking Machine World.) Los Angeles, Cal., March 6. — Now that the rains are over and the weather finally settled down to normal, southern California is looking forward to a good spring business. Reports from most of the local dealers suggests that more business would be done if more stock could be obtained. There are still several finishes of machines in all makes that it is impossible to get on the Coast. A great deal of unjust criticism is being directed toward the dealers from customers who are using other finishes temporarily, while waiting for another machine. The Birkel Music Co. was closed two days last month on account of the death of Mrs. George J. Birkel. Eldridge R. Johnson, president of the Victor Talking Machine Co., and L. F. Douglas, vicepresident of the same concern, accompanied by Andrew G. McCarthy and Philip T. Clay, of Sherman. Clay & Co.. San Francisco,, made a short call on Charles Ruggles, the local representative from Sherman, Clay & Co., a few days ago. A. Graham Cook, the talking machine manager for the Birkel Music Co., exclusive Victor dealers, says business was never better and is on the increase. Clifford R. Ely, special representative of the trade promotion and wholesale departments for the Columbia Graphophone Co., is making a visit to the Coast. Mr. Ely is very well satisfied with business conditions in the West and looks for better times soon. Mr. Hopper, of the Eilers Music House, Seattle, Wash., is making a short visit in Los Angeles. Mr. Hopper says they are opening a new store in Tacoma, Wash. F. A. Dennison, the new Pacific Coast manager for the Columbia Graphophone Co., who succeeded W. S. Gray, has been in the city the last few days getting acquainted with the trade and looking over this territory in general. Mr. Dennison was formerly manager of the Columbia Co. in Detroit for several years. A new talking machine store has been opened at <j-21-23 South Hill street under the name of "The Pathephone Shop." E. M. Bonnell, the wellknown talking machine man and entertainer, will be in full charge. Mr. Bonnell is well and very favorably known in the world of music, having vast experience in that line for many years in Los Angeles. The Pathephone Shop will handle Pathephones and records exclusively. It will be one of the most modern and best ventilated parlors in Los Angeles. Daily concerts will be given by the company. An old-fashioned phonograph presented six years ago to the Rev. James Tonello, 2360 Ivanhoe avenue, by the song bird, Caruso, was stolen from the minister's home late Saturday by an intruder. The machine was the only article taken by the burglar. The VICSONIA Puts Edison Record Music at the command of every one owning another leading make of phonograph. Doubles the value of their machine. The VICSONIA reproduces Edison disc records perfectly on Victrola, Grafonola, Sonora and Crescent phonographs. Special type for Aeolian Yocalion. The VICSONIA, with its WONDERFUL DIAPHRAGM and jewel point, is a revelation in reproducers. Tested and endorsed by trade experts. Easily attached without altering any part of machine. The VICSONIA retails in the United States for $7.50, nickel plated; $8.50, gold plated. Liberal discounts to dealers. Write for our exclusive territory proposition. One Vicsonia, Nickel, will be forwarded any dealer in the United States for $4, or in Canada for $5. Cash with order. WALTER M. SEYMOUR ( v,,!t;tc..)311E.134thSt,NewYork POPULAR FORJSCHOOL USE. How the Columbia "Favorite" Is Utilized in the Huntsville, Ala., School. (Special to The Talking Machine World.) Huntsville, Ala., March 6. — The Roy F. Ott Talking Machine Co. recently installed a Columbia "Favorite" Grafonola in a local school which is giving perfect satisfaction and is proving an important factor in the school's daily work. Re Exercising to Music of Grafonola. f erring to this machine, Mr. Ott recently said : "The first thing upon the opening of the school each morning is heard the 'Favorite' as the entire school marches to the tune of a very lively march until each room is closed. The machine is then carried to the chapel, where several operatic selections are played, subsequent to which it is used for calisthenic drills on the playground. At noontime the older girls use it for an enjoyable dance. "I make a visit to the school every thirty days with several selections from a popular opera or some good violin records, with a general run of educational records. The children are very enthusiastic regarding the machine, and the teachers state that they could not get along without it." TO ENLARGE ST. CROIX PLANT. Albert Paillard, Head of the Sonora Factory in Switzerland, Visits New York Headquarters. Albert Paillard, head of the Sonora factory at St Croix, Switzerland, was a visitor to New York during the first part of the month, where he was in daily consultation with President George E. Brightson and Secretary Joseph Wolff, of the Sonora Phonograph Corp., 57 Reade St. Plans were consummated with Mr. Paillard that will greatly increase the output of the Swiss plant in order to take care of the rapidly increasing business which is being booked by the Sonora Co. Mr. Paillard reports no better conditions industrially throughout Switzerland, as far as manufac-' turing goods is concerned, than those in this country, there being a decided shortage in the necessary metals for the production of motors. BRITISH FIRM JVANTS MOTORS. A firm in the United Kingdom writes The Talking Machine World that it is desirous of getting in touch with some American manufacturers of talking machine motors and accessories. Full information will be sent to those interested on application. Address The Talking Machine World. 373 Fourth avenue, New York City.