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The talking machine world (Jan-Dec 1916)

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THE TALKING MACHINE WORLD 15 many of the details have been turned over to George Spaulding, who has had some valuable experience with the Boston Opera Company in a publicity way during its last two seasons at the Boston Opera House. Mr. Spaulding has a lot of hustle and is able to be of vast assistance to Mr. Kronberg. Some Changes in Columbia Staff There have been some changes in the Columbia Graphophone Co.'s staff which will add to the general efficiency. Miss Pearl Perrett is now . outside demonstrating and this week she is at the store of the C. T. Sherer Co., at Worcester. Miss S. E. Nugent has been added to the stenographic force and Miss M. A. McMahon is a new billing clerk. Miss Violet Sanders will take care of the work formerly performed by Miss Margaret Collins, who has been advanced to the position of private secretary to Manager Erisman. her promotion being well earned because of faithful and intelligent attention to business and her general knowledge of it. Unusual Order for Saskatchewan Rather an unusual order came to Manager Wallace L. Currier, of the Edison and Victor departments of Chickering & Sons a few days ago. It was for a Victrola to be sent to Outlook, Saskatchewan, B. O, which is about 2,500 miles northwest of Boston. The purchaser was Philip Hood, of the Bank of Montreal, at Outlook. The machine already is on its way and should reach its destination in ten days. Manager Currier reports that the March business showed a large increase over March of last year, and the indications are good for a busy spring trade. Takes Charge in Manchester Leroy Webber, who has been associated with the wholesale end of the Columbia Co.'s Boston warerooms, has gone to Manchester, N. H., where he is manager of James A. Scully's talking machine store. Joins the Traveling Force E. A. Welch, who has been connected with the retail staff of the Eastern Co., has become a traveling man and is now in the. New England field, working in co-operation with William Weale. Our Noted Visitors Caruso and Amato, star singers of the Metropolitan Opera Company, dropped in to the Eastern Co.'s warerooms a few days ago and listened to some of their own records. Oliver Ditson Co. Activity Victor business at the Oliver Ditson Co. is showing some handsome gains these days and Manager Henry A. Winkelman is consequently well pleased. Next month there should be an interesting announcement to make concerning this large house. V0CALI0N CO. MEETS WITH SUCCESS IN BOSTON STORE Double the Amount of Anticipated Business Has Been Done in the First Two Months in the New Store on Boylston Street — A Description of the Headquarters Boston, Mass., April 3. — Success seems to have crowned the efforts of the Vocalion Co. from the very start. When the house opened its doors at 190-192 Boylston street, the officers set a certain amount of business that it expected to do during the first month, during the first three months, and for the first whole year. The staff of employes were imbued with the ideas of their superiors and busily set themselves to work to make good the first month, and to find the place that the Vocalion Co. should occupy in Boston. That the company has made good goes without saying, and the statement was made to The World representative to-day lie has not been slow to recognize. Secondly the management was wise in selecting the location it did, for it is central to everything and on a well-traveled thoroughfare, the Fifth avenue of Boston, one might say. Thirdly in R. S Demonstration Parlor on Mezzanine Floor. Hibshman, the president and general manager and J. F. Meade, the treasurer, the company has secured two intelligent, wide-awake and progressive men to steer the Vocalion craft to suc Main Entrance on Boylston Street. that the business for the first two months was more than 100 per cent, beyond what had been expected, which is certainly going some for a house that had to make its own place in the talking machine business of this city. f L/crrr; Jrr rrrrrr mr Interior of Ground Floor. There are many factors that contribute to the success of the Vocalion Co. First it has an instrument whose virtues now need no heralding and this of itself is something that the pub The Park Square Entrance. cess, and one must not overlook the staff of salesmen who have been carefully selected because of their knowledge of the business and their knowledge of human nature. BAGSHAW TALKING MACHINE NEEDLES Oldest and Largest Manufacturer Established 1870 When two hard materials are "rubbed" together, ONE MUST WEAR. No one can dispute this. Now, Bagshaw steel needles wear to SAVE records. They are made right to secure the best music, and the cost is as near nothing as is possible. Buy, use and sell Bagshaw quality needles. You will secure satisfaction and profits. W. H. BAGSHAW LOWELL, MASS.