The talking machine world (Jan-Dec 1916)

38 THE TALKING MACHINE WORLD We are as interested in the retail sales as you are. Co-operation is the jewel point of our sales policy. Write us. There is nothing to lose and with a machine of proven quality like ours there may well be $ $ $ $ to gain — and after that some more dy dv A rfj A" A rfj rfj ds rfj dv A: dv A* flV" dj dj Talking Machine Co. 429 S. WABASH AVENUE, CHICAGO JOHN H. STEINMETZ, Pres. Model B— $100 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 37) South Michigan avenue, this city, has issued a very attractive circular of the Orotund sound box, which they manufacture. It is attractively illustrated and tells why and how the Orotund produces the excellent tonal results for which it has become so well known. Interesting Visitor from Java A very prominent visitor here recently was L. Zecha, who is proprietor of the Soekaboemische Snelpersdrukkerij, and managing director of the "Mataram" Tea Planting Co. Mr. Zecha's home is at Soekaboemi, a few miles from Batavia, which is the principal city of Java. Mr. Zecha was in Chicago during the course of a trip around the world, and while here looked over the field of musical instruments. He called upon several of the largest piano manufacturers and also examined various automatic instruments, all of which he planned to import to his own country. The man from far away Java also is keenly interested in various new talkingmachines produced in Chicago. Mr. Zecha said that the Javanese insist upon very high-class music and that the motion picture theatres of Java offer a first-class field for musical instruments of various types. Mr. Zecha will stop at Cincinnati, where he has a son studying lithography and other branches of work at the Cincinnati Technical Institute. Majestic Phonograph Co. Enters Field The Majestic Phonograph Co. has been organized and incorporated with a capital stock of $100,000 to manufacture talking machines and has taken temporary quarters on the ninth floor of the McClurg Building at 218 South Wabash avenue. The officers of the company are B. B. Blood, president; J. R. Stafford, secretary, and F. L. Tate, treasurer. Oscar J. Kloer is sales manager. The company is planning at the present time upon four styles of machines, all of which are operated exclusively with electric and storage battery motors. Jewel point needles are also a feature. By the first of May the company will be in its permanent quarters on the fourth floor. The sample instruments, which have been placed on display, include some novel features. The tone chamber passes around both sides of the motor; the top of the machine is raised from one side and a graduating device is also included. Must Specify Partial Ownership An inquiry made to "The Friend of the People" department of the Chicago Tribune, is of interest to talking machine men. The letter and answer are as follows: "Chicago, April 2. — The insurance policy 1 carry on my furniture has a paragraph stating that the entire policy shall be void if I am not the sole and unconditional owner of the property insured. I am buying a phonograph on a contract which provides that it shall not become my property until it is fully paid for. Does this make my entire insurance invalid? — M. A." "You should have an indorsement on the policy showing that you are buying the phonograph on such a contract. It is true that companies very frequently waive conditions of the policy, but when tested it has been held that violation of the policy in regard to part of the property may invalidate the whole insurance. Even if the company did not claim the whole insurance was void, it might refuse to pay for damage to the phonograph unless the facts in regard to ownership were shown in the policy." Highland Kilts Aid Lauder Sales The talking machine department of Rothschild's offered a novel concert and incidentally benefited its sales by the offering of a free concert of record recitals in costume. Manager Dvorak arranged for the service of J. Coates Lockhart, the tenor soloist of the Kilties Band. The program consisted of a group of songs with piano accompaniment and also accompaniment on the Victor. Mr. Lockhart's interpretation of the Lauder songs in combination with his costume and ability to sing the songs in real Highland accent, interested a large crowd. Buys Rintelman Needle Interests H. L. Harris, a prominent motion picture man of Chicago, has acquired the entire rights to the Rintelman four-point noiseless needle patents and is organizing a company for its distribution. "We have not developed our plans completely as yet," said Mr. Harris, "but the needle will be marketed by the Supreme Sales Co. and the product will be marketed under the name of the "Golden-Tone" needle. C. E. Eckles will be general manager and he is working out plans for the manufacturing and distributing departments. We are making a number of improvements and intend to place upon the market a vastly superior article." The offices of the company will be at 207 South Wabash avenue. Vitanola Co. in New Quarters The Vitanola Talking Machine Co. is now located in its new quarters on the third floor of the building at 210-212 South Wabash avenue. Although the new quarters take up 10,000 square feet of space they are but temporary and plans are being made by the officers of the company for an even greater expansion in the near future, all of this depending upon the date of completion of factory enlargements. In the Wabash avenue building there is a large space Sell ALL Talking Machines in ONE The Playerphone meets every desire in talking machines. It incorporates the final developments in this field. The Playerphone combines the best features that both dealers and customers look for. The price at which you sell Playerphones is the most unusual feature of all. In performance and appearance it often equals and excels instruments retailing at from one-quarter to one-third more. Plays Every Disc Record In the Playerphone you give your customers an instrument that plays every disc record distinctly and musically. And no change of equipment is necessary to play any of them. The Playerphone has a sapphire ball and a diamond point for "hill and dale" cut records. pJAYERPlIONE uThp Qjhtalttij Salktun fHarlfme Playerphones retail at from $60 to $160. They compare closely to other instruments selling at from $100 to $250. Finished in mahogany or oak they are the utmost in talking machine construction within this range of prices. Invest Less —Make More We extend you liberal terms so that you can sell for cash or on time. You receive your money before paying us. Moreover your profits will amount to about 100 per cent, on your investment. You avoid tying up your money in a big stock, and at the same time make a more liberal profit on each sale. Music dealers can add from $1,000 to $5,000 a year to their profits by selling Playerphones alone. Full information and prices by return mail. THE PLAYERPHONE TALKING MACHINE CO., Republic BIdg., Chicago Mahogany or Oak, price $160. 50J4 inches high, 24 inches deep, 22Y2 inches wide. Contains large record albums.