The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 57 Line Up with This Famous Trade-Mark! No needles to change Eight PATHEPHONE Models $15 to $300 [PATHEPHONES are equipped to play all makes of records— and play them well Every prospect in your locality knows the PATHE trade-mark: — and knows that it stands for quality and merit. This trade-mark insures the respect and attention of your patrons and prospects. It means real profits. May we not tell you HOW ? A. VICTOR & CO. Main and Genesee Streets, Buffalo, N. Y. PATHE DISTRIBUTORS AN INTERESTING CONTRAST The McClure Publications, Inc., in one of the recent issues of a very attractive advertising book which they publish in connection with their several graph the company asks for "agents with small capital." At that time the advertising manager of the Columbia Co. received a salary of $150 per month and a 5 per cent, commission on all advertising. Such an arrangement to-day would enable him to retire in a few months. BOOK ON "MR. EDISON'S NEW ART" Volume Tells of the Accomplishments of the Inventor in the Re-Creation of Music The hour; nerd never drag f merit it you have a Columbia in ; longer you own n Columbia, tlu it — the more you will know whai ton mean in pleasure. COLUMBIA-RECORDS tiring niw |hf ]»d(ct, ni t . ''.'I "...j dealer near n The Present Columbia Advertising successful magazines, reproduced two advertisements over the signature of the Columbia Co. One of these advertisements appeared in the McClure Magazine under date of April, 1896, and the other was a copy of the current advertisement of the .THE GRAPHOPHONE .... The Uttst peritcUd Talking Michirn for home uul exhibition use. Speaks, Luifjhi. imp, pUyv and reproduces louder and Setter thin ever before, and | costs only one quarter is much. Winds up like a r\s*y pj0 adjustment. Mar vdems, ytt so limple thai even a child can make ft pour forth ihe most enchanting selections of Ihe world's grcaiext mi n id ins, lingers, acton and ipeaken, or repeal your own song or ~ speech. Volume of sound easily regulated lor home or largest full. Price, $40. and upward. Agenti whh small capital wanted everywhere. We an manufacturing headquarters for the world. COLUMBIA PHONOGRAPH CO. „„,_..,,, Pu Ait, ocir Ws, Vjifungun. D. C ■» E. BUunii A Columbia Advertisement of 1896 Columbia Co. in the same magazine. A comparison of these two advertisements furnishes most emphatic indication of the tremendous strides which the Columbia organization has made in the past twenty years. In the 1896 advertisement the copy is elementary in many respects when placed alongside present-day advertising, and in one para "Mr. Edison's New Art" is the title of a most interesting booklet just issued by the Phonograph Division of Thomas A. Edison, Inc., Orange, N. J. The title refers to Mr. Edison's accomplishment in the re-creation of the human voice and the sound, of musical instruments. This booklet is a supplement to the new instrument catalog recently issued and to be used by dealers where a complete catalog is not required. An especially convenient size, by 3^ inches, has been adopted for the booklet. This size permits insertion in a No. 6^4 envelope, the standard small size business correspondence envelope, and is readily slipped into the pocket when handed out in the store. Two colors, black and Persian orange, are used and the stock is a dull tone India tint, making a very pleasing combination. The foreword deals with the special features of the New Edison, including reference to the testing of the "Mr. Edison's New Art" in direct comparison with the actual performances of great artists, which tests have been heard by over one hundred thousand music lovers, musicians and the critics of more than one hundred of America's leading newspapers who "confess [here we quote from the booklet itself] that their trained ears are unable to distinguish between an artist's performance and Edison's Re-Creation of that artist's performance." The balance of the booklet is taken up with illustrations of the various models of the New Edison. Closing Out Cabinets i Cost 150 Oak and Mahogany cabinets with latest improved ideas for Styles 6 and 9 Victrolas; also 200 fine oak covers for Style 6. For sale, Vj cost, because of other business. Will divide in lots to suit. HA C A TP 15 MADISON AVENUE . J\ . OAut, DETROIT, MICH. TO HANDLE TALKING MACHINES L. C. Schraeder, of Escanaba, Mich., will open a music store in Marquette, Mich., in the MacEncroe Block, where a full line of Victor Victrolas and records will be carried. The Victolumbia Co., incorporated recently, will deal in talking machines, records and accessories with a capital of $6,000. Incorporators: D. M. Cohn, W. Phillips and D. Levine, 1472 Broadway, New York. CHAS. L. GULICK NOW IN CHARGE Charles L. Gulick, who has been covering the southern New England States for the Victor Talking Machine Co., has been appointed manager for the Victrola department of the Berlin Department Store, 1013 Broadway, Brooklyn, N. Y. The Berlin store is moving its Victrola department to the ground floor, where three sound-proof booths and other equipment have been installed to take care of growing trade. W. C. PRICE WITH BRUNO & SON W. C. Price has joined the staff of C. Bruno & Son, Inc., 353 Fourth avenue, New York, where he will be assistant to Chas. F. Bruno, secretary and treasurer. Otto J. Boberg, of Eau Claire, Wis., is remodeling his store and after alterations are completed he will put in a full line of Pathe Pathephones for which he has secured the local agency. Invisible Hinges 4 4 Out of sight — ever in mind''1 When you fail to see an unsightly hinge protruding and marring the beauty of well designed Talking Machines Music Cabinets Pianos Player Pianos and Benches you know |S0SS These hinges are simple, strong and an improvement on any class of work. Write for catalogue "T" answer. Soss Manufacturing Co. 435-443 Atlantic Ave., Brooklyn, N. Y. BRANCH OFFICES: Chicago — 160 North Fifth Avenue. Los Angeles— 224 Central BIdg. San Francisco — 164 Hansford Bldg. Minneapolis — 3416 2nd Ave. So. Detroit — 922 David Whitney Bldg