The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 61 Doesn't wear out quickly! N O one wants to be bothered changing les every time a new "d is put on. ne wants to damage >rten the life of an ex'e record. • cure pool lulti-Playing Jewel Needle -IIS jewel needle is far harder than steel. It be used hundreds of »es without losing its ef:tiveness. It adds greatly the beauty of the sound, fits the records perfectly records the musical es with absolute jr.i multi-ptaying Jc retails for $1.00. jranteed to give entire satisunder daily use for three :adily and the price permits it to make a good profit. you to have it regularly Write us for price and ition. ionora Phonograph Corporation )RGE E. BRIGHT SON. PrtuJent Makers of Soriora Phonograph and Sonora Multi-pl*vmg Jewel Needle ( STREET, NEW YORK NEW QUARTERS IN MILWAUKEE Badger Talking Machine Shop, Exclusively Victor, to Be Located in Handsome New Store About May 1 — Details of New Home Milwaukee, Wis., April 6— The Badger Talking Machine Co. expects to have its Badger Talking Machine Shop, the retail branch of its business, located in its new building at 425 Grand avenue, by May 1, when one of the largest exclusive Victor retail establishments in the United States will be thrown open to the public. The company has a fifteen-year lease for the entire building, two floors and basement, and the structure is being thoroughly remodeled. The new store, when completed, will be equipped with sixteen of the latest type soundproof booths, provided with ceilings of varying heights to afford purchasers acoustic properties as near as possible to those that exist in their own homes. There will be twelve booths on the first floor, besides two large store rooms for records, a cashier's department, a ticket office for musical events, and the manager's and general offices. The second floor will be fitted out with four extra large soundproof record and machine booths, retiring rooms for gentlemen and ladies, and a large recital and concert hall which will seat about 200 people. The entire basement will be used for adjusting and repairing machines, for surplus stock and for the receiving and shipping rooms. Leading from the first floor will be a grand stairway to the second floor and concert hall. Daily concerts will be a feature in the new store and novel ideas have been planned for these afternoon and evening entertainments. R. H. Zinke, enterprising manager of the Badger Victrola Shop, has met with a steadily increasing business since he has been in charge. OFFER PRIZES FOR STORIES In the latest issue of Edison "Diamond Points," the Diamond Disc house organ, cash prizes are offered for the two best stories regarding the Diamond Disc submitted to the editor before April 20 by any Edison jobber, dealer, salesman or demonstrator. The stories must be true and recite actual experiences; humorous, romantic or simply interesting, in connection with the exploitation of the Diamond Disc machine or records. The story must not be less than fifty words or more than five hundred. The prize winners will be announced in the May issue of "Diamond Points." OUTLOOK GOOD IN CANADA H. N. McMenimen, Managing Director of the Pathe Freres Phonograph Co., Found Industrial Situation Very Satisfactory H. N. McMenimen, managing director of the Pathe Freres Phonograph Co., New York, returned last week from a fortnight's combined business and pleasure trip to Canada. Mr. McMenimen speaks enthusiastically of the industrial situation in Canada, and was particularly impressed with the hearty feeling of goodwill which exists toward this country. The Canadian outlook is most encouraging, and in all business circles confidence in the future is apparent. MAKING MUSICAL EVENTS PAY Tying Up the Talking Machine Store with the Important Musical Events in Its District Best Way to Attract Attention — An Example One of the very best ways to secure the talking* and visiting notice of the musical loving and Maggie Teyte, Columbia Artist buying public, says the Columbia Record, is to keep in touch with the musical events of your locality and tie up your store to every appearing artist. From El Paso, Tex., the Tri-State Talking Machine Co., Columbia dealers, has sent photographs of Maggie Teyte and Jose Mardones, so Jose Mardones, Columbia Basso prano and basso stars of the Boston Grand Opera Co., now touring the country. These artists were appearing in El Paso and were persuaded to bring the inspiration of their presence to the local Grafonola department. Displays of these photographs in the company's windows and local advertising of the Columbia records of these artists resulted in the inhabitants of El Paso learning again that the TriState Talking Machine Co. is the musical center of their burg. The "Little Devil" Sweeper Retails, 25c. 3 @leT)eril 'SWEEPER? For.Your,Records Fits Any Machine ' ] Price Only£§<£ The latest real record cleaner It will not only perfectly sweep the dust off the record but it certainly will sweep BIG PROFITS into your pockets. Hundreds of dealers know this to be a FACT. PRACTICAL — SIMPLE — PROFITABLE Cl>17i~,l \ ¥ • Send $1.20 lor dozen samples with 4 3r M_iv^Jlr»l_i (display cards to your distributor or to THE HERRMAN SELF SWEEPER CO. 1237 FIRST AVENUE : : NEW YORK.