The talking machine world (Jan-Dec 1916)

62 THE TALKING MACHINE WORLD Brice and King, vaudeville headliners, have joined the Columbia corps of comic entertainers. First recordings in the May Columbia List. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) EFFICIENCY THE KEYNOTE OF THE VICTOR ORGANIZATION High-Class, Expert Workers and the Most Modern Equipment Combine to Produce Efficiency of the Highest Order in the Victor Talking Machine Co.'s Great Plant An idea of the magnitude of the talking machine industry and its present importance in the industrial life of America may be authoritatively gleaned by a visit to the wonderful plant of the Victor Talking Machine Co., at Camden, N. J. The series of gigantic buildings which house an army of nearly nine thousand employes, in which every part of the Victor talking machine and records is made in its entirety, and which have grown year after year with unfailing regularity, afford eloquent testimony of the appreciation in which the Victor talking machine products are held throughout the country. A trip through the various Victor factories conveys a knowledge of the highest kind of efficiency which prevails. One might easily write a dozen pages describing in detail the thoroughness and system with which every part of the Victor talking machine and records are made; of the interesting work in the recording laboratories; of the superior class of employes to be found in every department of construction; of the remarkable equipment; of the fine mental types of foremen and superintendents; and yet the writer would not be able to convey an adequate idea of the splendid organization and the superior methods which prevail throughout this establishment. The growth of this company illustrates the value of preparedness and system. Everything is done in a most methodical and effective way. Building New Patrons — New Prospects PATHEPHONES AND PATHE DISCS Mean New Fields for the Dealer ThePatheiine with its vast record library offers an unusual opportunity to develop record business. The Pathephone line is complete Pathephones are priced at $15.00 to $300.00 NO NEEDLES TO CHANGE. IMPROVED TONE QUALITIES We are at your service DROP US A LINE FOR DEALER'S PROPOSITION SW ANSON & NOLAN SUPPLY COMPANY Denver, Colorado INTERMOUNTAIN DISTRIBUTORS after building has been erected, all with the object of securing the highest degree of efficiency and the elimination of lost motion. Observe the employes and you will find no driving or rushing, but the utmost contentment prevailing, with every employe doing his work as if he liked it and doing it well. Herein is displayed the skill of the general manager of the company as well as the president, officers and directors, who have developed the business, in a most systematic way, so that there is a complete welding of the various forces, as there is a welding of the many buildings. Year after year has seen valuable property purchased and razed and then replaced by massive structures that are not notable alone for their extent and appearance, but for the most modern equipment that it is possible to procure. The gigantic cabinet building, which, when the new addition is finished, will house six thousand cabinet makers, gives an idea of how the Victor Co. are planning to meet future demands. Further alterations which will add to the height to some of the old-time buildings will increase the resources of other departments, thus the end of this year the various additions made to the Victor plant will, in their superficial area, exceed many completed plants that represent the lifetime efforts of manufacturers in many leading industries. It is little wonder that the Victor plant is now becoming one of the show places, not only of New Columbia Graphophone Co Wool worth Building, New York Jersey, but of Pennsylvania, for its location in Camden, right across from Philadelphia, makes the Quaker City a claimant on the prestige which the Victor Co. has won throughout the world. The new office, or executive building, which is now approaching completion, will soon be one of the central points of interest for visitors to the Victor plant. The architectural design is most artistic, as well as effective, in the matter of light and air, and the other essentials necessary for the great executive and office force employed by the Victor Co., numbering about eight hundred people. The building faces Cooper Park, where Eldridge R. Johnson, president of the Victor Co. will erect a $130,000 library as a gift to the city of Camden. It is rather early to describe this building, for it is still in the contractor's hands and will not be ready for occupancy until sometime in May. The general plan, however, of the various floors gives an idea of the care and precision exercised by General Manager Geissler in providing for the needs of the officers of the company and the large staff of workers. Nothing has been overlooked for their comfort, while with light and air on every side, the matter of health has been a vital consideration. One of the most interesting features of the new office building is a large recital hall on one of the upper floors, which, with its stage, may be utilized by the company for recitals, in the interest of employes, or to provide for the musical needs of Camden, in which the Victor Co. are so keenly interested. In its size, equipment and acoustic properties, it stands forth as an important acquisition to the music halls of the country. One interesting feature of the new office building is the arrangement of the roof which permits of its use by the employes for various purposes. The view from the top of the building is unsurpassed, taking in the broad expanse of the Delaware River, which in these days of activity is a busy artery of commerce. It overlooks the great Victor plant which is inspiring in its extent. The new Victor office building successfully epitomizes the labors of the officers of this company, whose achievements have won universal renown in the larger spheres of industrial activity. Two useful structures which adjoin the new office building are the restaurant for use of the members of the Victor Co., and the hospital where a nurse and medical attention are provided for the employes. While accidents are not frequent at the Victor plant, yet, should any employe meet with an accident, he is taken to this hospital, which, with its furnishings and its white-capped nurse, is most complete in its ability to provide for the needs of those injured. Visit this Victor plant, and you cannot come away without being overwhelmed with its magnitude, the efficient manner in which everything is done, no matter in what department, with the modernity of the buildings and their equipment, with the type of satisfied men employed there, with the wonderful results achieved in successful craftsmanship, all resulting in a completed product that reflects in its intrinsic worth the thoroughness of the methods prevailing in every branch of this gigantic enterprise.