The talking machine world (Jan-Dec 1916)

40 THE TALKING MACHINE WORLD CONVENTION PLANS NOW COMPLETE Business Sessions of N. A. T. M. J. to Be Held on Monday and Tuesday, July 10 and 11 — Wednesday to Be Educational Day — Conventioners to Visit and Inspect Victor Factory and the entire convention is to make the pilgrimage to the Victor factory, for the purpose of making a tour of the entire plant. of the window, and new cards featuring monthly records will be sent out to the dealers in time for each monthly display. The plans for the annual convention of Talking Machine Jobbers, to be held at the Hotel Traymore, Atlantic City, on July 10, 11 and 12, are now practically complete and it is believed that the efforts of those in charge of the arrangements will result in one of the most interesting and successful conventions ever held by the association — a convention that no member can afford to miss. As has been announced previously, the convention will be a noteworthy one for the valuable educational features that have been planned, features that will not only give the jobber a better understanding of the construction of the product he is handling, but will also offer new and valuable tips on advertising and selling methods. The program of the convention as laid out provides that the first two days, Monday and Tuesday, will be devoted to the business sessions of the association. These sessions are to be held during the afternoon, which is somewhat of an innovation, as the business sessions of previous conventions have always been held during the morning. The roll call and the reading of reports, also unfinished business, will be presented at the first session. The second session— Tuesday — will consist of the nomination and election of officers, committee appointments, new business, etc. The annual convention banquet will be held on Tuesday evening at the Hotel Traymore. Wednesday will be known as Education Day. The Victor Co. is laying plans to make this a most profitable day. There will be three sessions on that day, morning, afternoon and evening. The morning and afternoon sessions are to be devoted to talks (some of which are to be illustrated) by various Victor factory heads. There will be a talk on records by C. G. Childs, director Victor recording laboratory, and others. The evening session will probably be in the form of a musical entertainment. Some of the Victor artists and either the Victor orchestra or some other band will favor the jobbers with selections now recorded on Victor records. An exposition of each selection — why it should sell as a record — will no doubt be given. Thursday is to be Victor Day at the factory, COLUMBIA AIDS FOR THE DEALERS Window Transparency and Cut-Out Designed to Assist the Retailer in Featuring the New Records as They Are Issued Two recent dealer helps prepared by the advertising department of the Columbia Graphophone Co. are shown herewith. These helps consist of a window transparency and window cut-out. The window transparency has gold lettering and the famous Columbia notes on a handsome THE LATEST SONG HITS JUST OUT ?v /Tfut Hub Hufcu Ox*-* p--t uJ< ( J-^* twu. «™ —1 lg66 YVr> GooJ E&S*. Onll*J*inc,.-ilLc Lri Wi". Come in and hear them blue transparent background. It is intended for use on the Columbia dealer's window, and its attractive form makes for general attention. The new window cut-out is twenty-eight inches high, in blue, gold, white and black, and is designed to announce the latest song hits. The cut-out stands like an easel in any part Triton Supplies for Manufacturers We are manufacturers of motors, tone arms, sound-boxes and other accessories for Talking Machines. Herewith are shown two types of Triton Motors, No. 1, a single spring motor, and No. 3 motor, a double spring worm drive. Both are well made, and are good value for their respective uses. Tone Arms, two styles, No. 1 and No. 3, both UNIVERSAL tone arms, playing any type of record with a mere turn without attachments. Tone Arm No. 3 works on swivel and can be turned up after record is finished playing. Immediate deliveries on quantity orders. Write for quotations. Triton Phonograph Co. 41 Union Sq. New York Motor No. 1 $1.65 ea Complete with turntable OPTIMISTIC OVER STEPHENS BILL E. C. Rauth Returns from Washington Well Pleased with Outcome of Stephens Bill Hearing— Tells of Trade Conditions at Southern Points St. Louis, Mo., June 10.— E. C. Rauth, vicepresident of the Koerber-Brenner Music Co., Victor jobbers, got back early this month from a highly successful Southern trip which he terminated in Washington where, as a member of the committee of the Talking Machine Jobbers' Association, he assisted in presenting evidence before the Senate Committee conducting hearings on the Stephens Bill. Mr. Rauth was greatly pleased with the outcome of this hearing, especially with the evidence of Mrs. Heath, of the Housewives' League, and other women who represented the consumers. They pleaded for the bill because its protection for trade marked articles would enable the manufacturers to. protect quality and depend upon quality alone to sell their goods. This feature, said Mr. Rauth, made a hit with the Senators. Mr. Rauth is very optimistic over business conditions generally and he says that the difference in the feeling existing in the South and Middle West to-day is the opposite of that a year ago, and that there is every indication to believe that talking machine jobbers can do business this year under only limitations of stocks of machines and records. Also he reports that the trade generally is slow to accept doubtful quality machines, and that danger from this sort of merchandise is not as acute as was feared. NEW COLUMBIA DEPARTMENT OPENED Jackson, Miss., June 12. — The Heidelberg Furniture Co., of Central Capital street, opened a Columbia Grafonola department last week. Afternoon recitals were given, and, in addition to refreshments, which were served to all who attended, a Columbia double disc record was presented to each guest as a souvenir of the occasion. EDISON AT RECITAL CONCERT The Edison Diamond Disc Phonograph was featured very successfully at a recent concert recital given by the Young Men's Organized Bible Class of the United Brethren Chapel, Hanover, Pa., through the energy and courtesy of Ivan White, Edison dealer, of 113 Broadway, Hanover. The Edison Diamond Disc machine was used as a solo instrument and also to the accompaniment of violin and piano music. APPOINTED COLUMBIA DISTRIBUTER Omaha, Neb., Jun 5. — The Schmoller & Mueller Piano Co., of this city, has been appointed a distributer by the Columbia Graphophone Co., New York. This important deal was closed by W. C. Fuhri, United States manager of the Columbia Co., upon his recent visit to this city, and a very large order for Columbia merchandise has been placed by the Schmoller & Mueller Piano Co. The latter concern will serve the Columbia dealers in this section, and is now making arrangements for a most efficient plan of co-operation. PRICED ATJ&25 RETAIL In their efforts to produce a phonograph to measure up to the demand for a good music reproducing machine in general, the Lyraphone Co. of America has incorporated in the Lyric phonograph a special type of reproducer, a rubber tone arm and a motor of their own design, all of which are offered at $25 retail. The W. H. Marion Music House, of Mt. Airy, N. C, agent for the Columbia Grafonola line, reports a growing business.