The talking machine world (Jan-Dec 1916)

90 THE TALKING MACHINE WORLD The demand itself is the most unmistakable indication that Columbia Grafonolas and Columbia Double-Disc Records are the product that the public wants. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co. Woolworth Building, New York E. S. BEALE RESIGNS AS MANAGER VIEW OF COLUMBIA GRAPHOPHONE CO.'S NEWEST PLANT Gives Up Direction of Burgess-Nash Piano Store in Omaha by Direction of Physician Omaha, Neb., June 3. — Edgar S. Beale, for the past sixteen months manager of the Burgess-Nash piano store in this city, and one of the most capable and best-liked men in the retail field, has resigned his post, effective June 1. Mr. Beale has been active in the piano business for the past ten years. He came to Omaha on February 1, 1915, after having been for seven years manager of the St. Louis branch of the Estey Co. Previous to that time he was connected with Phillip Werl ein, Etd., at New Or During his stay in Omaha, he has developed the Burgess-Nash piano store into one of the handsomest and most attractive in the city, meanwhile building up a trade which was the object of extreme pride on the part of his house, both in the piano and Victrola departments. Mr. Beale's action was prompted by the dictum of his physicians, who insisted that he take a vacation and a much needed rest. During the summer he will spend his time chiefly on the Gulf coast. Herewith is shown the first photograph of the new factory building purchased a fortnight ago by the American Graphophone Co. (Columbia Graphophone Co.) at Bridgeport, Conn. This factory, which is now being put into shape for occupancy by the Columbia Co., will be used exclusively for record production, and will materially augment the company's record output, which has shown tremendous increases during the past year or two. This new factory is credited with being one of the most up-to-date and efficiently arranged manufacturing plants in Bridgeport, and was formerly occupied by the Birdsey-Somers Co. It is a four-story building, and with the ground which was included in the purchase occupies an area of six and one-half acres. The building VICTOR CO.'S NEW RECORD CATALOG The Victor Talking Machine Co. announced to its dealers this week that the May 1916 edition of the Victor record catalog is now ready for distribution. This new catalog does not differ in make-up and arrangement from recent preceding editions, as it has been conclusively proven that the present method of indexing and listing makes for maximum efficiency and convenience. The many extra pages in the May edition indicate the remarkable activity of the Victor recording department during the past six months, the record catalog being a semi-annual publication. The Victor Co. has also sent out to its trade a new numerical price list of all repair parts for Victors and Victrolas. The New Columbia Plant, Formerly the Birdsey-Somers Factory itself has 78,000 square feet, with every modern convenience for the comfort of employes. There is a power and lighting plant connected with the factory building which is not shown in the accompanying photograph. According to present plans the Columbia Co. will take formal possession of the new plant the early part of the month, and it is likely that 3,000 expert workmen will be employed in the factory. This latest purchase by the Columbia Co. is the third of a series of recent additions to the company's manufacturing facilities which indicate the wonderful strides that the Columbia product is making. Only recently a new sevenstory factory building was completed adjoining the main buildings of the Columbia Co., and a few weeks ago the contract was awarded for the erection of a threestory addition which will give ■ 30,000 additional square feet. With all of these new buildings it is more than likely, however, that the demand for Columbia products the next few months will far outdistance the factory output, but it is encouraging to note that the company is exercising every possible means to co-operate with its dealers, and give them efficient service. COLUMBIA IN WESTERN NEW YORK Several New Dealers Signed Up Recently by Buffalo Headquarters The White Furniture Co., of Mebane, N. C, is making preparations to manufacture talking machine cabinets. Buffalo, N. Y., June 4. — Manager W. O. Sprague, of the Columbia Graphophone Co., with headquarters in this city, reports an exceptional demand for the products of that company in Western New York. The local offices have closed a number of important contracts with dealers recently, the new dealers including Kuhn Bros., Buffalo; Martin Bros., Syracuse, and Praub & Son, Auburn. A number of other deals are pending. The Doyle Furniture Co., of Galesburg, 111., recently established a record for a long-distance shipment, when it sent a VictorVictrola to one of its customers in Sweden. READY REFERENCE OF GENERAL SUPPLIES DEALERS Send for our "Trial Proposition" on the Regina Hexaphone the latest and best paying popular priced coin-operated instrument for use in public places. 211 Marbrldoe Bldg.. 3ith St. and Broadway. New York City Manufacturers of Regina Music Boxes; Reginapkones ; Coin-operated Mandolin Orchestrions; Vacuum Cleaners and otker specialties. Keep Your Record Stock with Costs about $2.00 for 250 records for 50 years Send for SO'page catalog THE SYRACUSE WIRE WORKS, SYRACUSE NEW YORK