The talking machine world (Jan-Dec 1916)

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12 THE TALKING MACHINE WORLD II I I 1 1 Discriminating Dealers T3 ASE their choice of a line of merchandise as much on quality as on profit-producing possibilities. Their wisdom and foresight impel them to choose merchandise that not only "stays sold" but that sells more of the same line and at the same time builds up a reputation for distinctive quality that becomes an invaluable asset. Such a line of merchandise tones up an entire business, and affects all other lines in the merchant's establishment. For super-distinctiveness, no musical merchandise equals the New Edison, for no instrument is enough like it to bear comparison.