The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 27 The completeness of the Columbia line ; its rapidly growing popularity; the lair and solid policy of the Company— these are three good reasons why the Columbia line cannot safely be ignored. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co Woolworth Building, New York a touch of breeziness that makes the illusion more distinct. The other booths are being arranged on other lines, such as a Japanese room, a military room, and so on. New Pathe Dealers The Pathephone Co. of Wisconsin, 185 Fourth street, this city, has recently appointed a large number of new dealers throughout Wisconsin. Manager Lawrence McGreal is among the jobbers who are suffering from a shortage of machines and in spite of repeated shipments, is hardly able to hold his own because of the extraordinary demands from retailers. Records are coming through in good shape, however. New Pathe dealers include John E. Daly, Grand Rapids, Wis.; L. A. Towne, Waterloo, Wis.; Carpenter Sales Co., Waukesha, Wis.; A. F. Schoen, Mayville, Wis.; Roesing & Haas, Burlington, Wis.; Tillman Bros., LaCrosse, Wis.; the Koerner Drug Co., Jefferson, Wis., and Schmutzler & Oestreich, Watertown, Wis. Orders for Hinged Cover Support Harry T. Young, representing the Chicago Hinged Cover Support & Balance Co., Chicago, spent the last week in June in the Milwaukee ■trade and reports that the device has, been accorded an enthusiastic reception here as well as throughout the country. A number of local factories are going to use the appliance. Great Vocalion Activity at Gram's The Aeolian-Vocalion, although introduced to the public only three months ago in Milwaukee, is breaking all taking machine sales records at the Edmund Gram Music House. The house also handles the Columbia, and Manager Paul Seeger is kept on the jump from morning till night. The Aeolian-Vocalion is a fit companion for the Steinway and other high class pianos the Gram house represents, and it is interesting to note that a great many sales are made to Steinway owners. Edmund Gram, head of the house, was elected vice-president of the National Association of Piano Merchants of America at the recent convention in New York. The Hoeffler Piano Manufacturing Co. has been introducing the Starr talking machine to the local and State trade during the past month. To Return Soon to Old Quarters Chas. H. Schefft & Sons, Victrola shop, 849 Third street, expect to get back into their store, damaged by fire several weeks ago, by July 15. The firm has been doing business on an ample scale, in spite of the handicap of having to attract customers to a temporary second floor location. The rebuilt store will be one of the finest in Milwaukee. Seven large demonstrating booths are included in the equipment. The talking machine departments in all three stores of Edward Schuster & Co., one of the largest department store concerns in this city, are being remodeled and put into tip-top shape for an active retail campaign on the Victrola. Sonora Phonograph for Theatre Charles J. Orth, of this city, is receiving many compliments on the Sonora from purchasers throughout the State and in Milwaukee. Mr. Orth has made a campaign on motion picture houses and placed a large number of the higher priced styles. The Jackson Theatre in Milwaukee, one of the largest in the city, is using the Sonora to entertain the crowds during intermissions. The trend of sales is well indicated by the fact that out of eight consecutive sales made by Mr. Orth during the past week, five were $150 machines, two of the $75 style, and one $35 instrument. Activity With Edison Shop The Edison Shop, 213-215 Second street, reports the best June volume in its history. The jobbing business has shown a decided increase from month to month over last year, and in spite of an expected summer slackening, business is being maintained on a high level. The Premier Talking Machine Co., 220 West Water street, this city, has been granted the jobbing rights on the Golden Tone needle for Wisconsin and Northern Michigan. Park Adams, manager, who has just returned from ,i trip, reports a splendid business. The Gether Piano Co. has been doing a "record-breaking" business in Empire talkers, and is extending its selling campaign throughout the State. K. L. Williams is now traveling out of Green Bay, Wis., for the Gether house. Furniture stores in Milwaukee, which handle talking machines, are finding much profit in these connections, and in some instances are selling almost as many machines as pieces of furniture, comparing sales on a price basis. Many jewelry stores are handling talking machines with profitable results. Good Results From Trip A. G. Kunde, Columbia jobber, is reaping the benefit of his recent trip with the Merchants and Manufacturers' Association trade extension trip into Eastern Iowa, Northern Illinois and Southern Wisconsin. More than fifteen retailers have been appointed as a direct result of the demonstrations made by Mr. Kunde on the special train, upon which the Columbia was the official instrument. Lessons of the Convention! ^ Every meeting at Atlantic City served to emphasize that service and co-operation are the key-notes of Victor success. Without service of a proper and adequate character the Victor dealer is handicapped in every direction. We therefore ask you to let WILLIAMS CO. SERVICE be at your command. We are equipped and ready to assist you in your merchandising problems. Every member of this organization is a practical Victor man; knows the business, and can appreciate the problems which confront the dealer. Our co-operation is based on actual fact, not theory. Why not take advantage of this experience ? G. T. Williams Co. ""S&gSgS*" 217 Duf field Street, Brooklyn, N. Y.