The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 29 The Trade in the South LOUISVILLE DEALERS ORGANIZE Following Formation of Dealers' Association, a Talking Machine Week Is Held, Which Produced Excellent Results Louisville, Ky., July 4. — At a meeting of the local talking machine dealers held at the Hotel Henry Watterson, this city, recently, the Talking Machine Dealers' Association of Louisville was formed for the purpose of co-operating June 26th to July 1st Talking Machine Dealers organize to promote interest in sales during entire week. Daily concerts may be heard at the various stores and each visitor will be entertained by selections of their choice on the VictorVictrola. ColumbiaGraf onola and Edison Phonograph. The Talking Machine Dealers' Association of Louisville Is Represented By the following Dealers: RUDOLPH WURLITZbR CO., 652 South Fourth Ave. Vkt« Victrohs and Victor Records (Mr. L. J. Reed. Mgr.) COLUMBIA GRAPHOPHONE CO.. 403 South Fourth" Ave. Columbia CrafonoUi and Columbia Records (Mr. Ben L. Brown. Mgr.) STEWART DRY GOODS CO.. Fourth and Walnut Sts Victor \ittrolas and Victor Records. Depu Seventh Floor (Sir. W R Fimgan. Mgr ) KAUFMAN-STRAUS CO.. Fourth Ave . Bet Green and Walnut Columbia CraionoUs, Edison Phonographs and Records (Mr. R D. DdTy. Mgr.) HERMAN STRAUS & SONS, Fourth and Market Sts. Columbia Crafonolas and Columbia Records (Sir. E. Keith Lyons, Mgr.) J. BACON & SONS. Fourth and Market Sts. Victor Vtcuolas and Victor Records (Mr. A. N. Ansell, Mgr.) CENTRAL FURNITURE CO. 226 W. Market St. Columbia Gra/onolas and Colunfbia Records (Mr. C. E. N;yes, Mgr.) BENSINGFR OUTFITTING CO, 315 W. Market SL Columbia Craionofas and Columbia Records (Mr B. C Able. Mgr.) L'H ARMONI E COM PAG N IE, 562 S. Fourth Ave.. £s£ Victor Vjctrolas and Victor Records (Mr J. S. CaJvcard, Mgr.) The talking machine of today is so far in advance of the old style, noise producing instruments of just a few years ago. that we. as members of this association, feel we should set aside this week as Special Demonstration Week. The sea son of home improvement is ever at hand, a real transformation, greater than: though one built his own theater, takes place when you buy a talking machine Then all of the world s greatest artists become a part of the household and share with_the family the task of keeping things moving along pleasantly The talking machine of today is thoroughly enjGyed by every member of the family — it sings the oldtime melodies for the grandparents, it plays the latest dance music for the young folks, and it tells the children wonderful fairy stories to go to bed by Help Us Boost Talking Machine Week Poster Featuring Talking Machine Week in developing a more general interest in talking machines and records. Nicholson Record Cabinets and also Record Sectionals Record cabinets, piano player roll cabinets, fitted with horizontal shelves or upright. Also manufacturers of the Nicholson Elastic Sectional Bookcases, in all the popular styles. Write for 1916 Catalogue In two j 24 inches wide, 18 inches deep, 36 inches high sizes / 18 inches wide, 18 inches deep, 36 inches high K. Nicholson Furn. Co. Chase City, Va. Represented by A. H. Arons 9th Floor, N. Y. Exposition Bldg., Furniture Exchange The first evidence of the success of the new association was the celebration of Talking Machine Week in Louisville from June 26 to July 1. During the week the stores were handsomely decorated, frequent recitals and concerts were given each day and a large volume of local advertising matter distributed, all calculated to interest the public to a great degree. During the week also large, attractive and impressive advertisements were run in the local papers by the new association, in which the names of the association members were published, together with lines handled and the names of the managers. The advertising called particular attention to the great development made in the talking machine during the recent years and urged readers to visit the nearest store and listen to their favorite machine, or to shop around and make comparisons if desired. All the dealers were most enthusiastic over the success of the week and the direct results received through their efforts. Trade marks of the various lines were deeply impressed upon the local public, the Columbia Co., for instance, used a five by three feet banner, showing the "Note the Notes" trade mark, and one department store placed a banner on each side of twenty-two of its wagons. Other lines were exploited with equal effect. The members of the new association are: The Rudolph Wurlitzer Co., L. J. Reed, manager; Columbia Graphophone Co., Ben L. Brown, manager; Stewart Dry Goods Co., W. R. Finigan, manager; Kaufman-Straus Co., R. D. Duffy, manager; Herman Straus & Sons, E. Keith Lyons, manager; J. Bacon & Sons, A. N. Ansell, manager; Central Furniture Co., G. E. Noyes, manager; Bensinger Outfitting Co., B. C. Able, manager; L'Harmonie Compagnie, J. S. Calveard, manager. The officers of the association are: President, Ben L. Brown, Columbia Phonograph Co.; vicepresident, W. R. Finigan, Stewart Dry Goods Co.; secretary, E. Keith Lyons, Herman Straus & Sons, and treasurer, R. Duffy, KaufmanStraus Co. EXCELLENT TRADE IN THE SOUTH Corley Co. Has New Fall Selling Plan— All Sections of South Improve — Crops Promise Extraordinary Harvest — Musical Interest Grows Richmond, Va,, July 10. — Activity in the talking machine trade throughout the South is increasing in volume, as is demonstrated by the plans which the Corley Co., the leading Victor distributer of the South, is making for its fall trade President John G. Corley, accompanied by his son, Frank W. Corley, who is general manager of the concern, visited the North several weeks ago, and during their visit they placed with the Victor Talking Machine Co. one of the largest orders for machines and records that the Victor Co. has ever received from any distributer. The Corley concern has mapped out a fall service plan which contains many new and attractive ideas for increasing talking machine business, and the plan is rapidly being adopted by the great number of local dealers who are served by the Corley firm. Economic conditions in the South are better to-day than have ever been before. Weather conditions, which were somewhat unfavorable in certain sections for a time, have made a decided change for the better, with the result that the crops now give evidence of an abundant harvest. The diversification of crops, and the gradual elimination of the single-crop idea, which has hitherto hindered and agricultural progress of the South, is another factor which is materially increasing the purchasing power of the citizens throughout this section. In the manufacturing centers in Alabama, Tennessee, and West Virginia, the mills and factories are working to capacity, and the complete and favorable readjustment of the cotton-industry, together with the greatly increased activity in the coal and iron industry, all have tended to bring about a big era of prosperity. Always musically inclined, the Southern people have this year shown an even greater interest in music than hitherto, as is witnessed by the spring festival which was held in Richmond a few weeks ago at which many noted operatic stars appeared. There is a noticeable increase in the number of concerts and musicales which have been given all over the South since the first of the year, and this has had a direct influence in extending and enlarging the demand for talking machines and records. With prosperous conditions generally obtaining, and with the interest in things musical increasing as it is, the prospects for the talking machine trade are especially bright. g-ttjle ?£ RETAIL PRICE, $30.00 Mahogany finish. Dimensions 18x19x1? inches. Double spring, worm gear, noiseless motor, with 12 inch turn table. Castle Universal tone arm plays all makes of records without extra attachments. y»V MECHANICALLY PERFECT (Castle Tfti , 1 litf THE INSTRUMENT WITH ^l^P THE CRYSTAL TONE Talking Machines Predominate Leading dealers are reaping the benefits from selling talking machines that represent guaranteed quality, attractive appearance and unusual value. Acquaint yourself with our attractive sales plan. Write at once for full information. Immediate Deliveries CASTLE PHONOCRAPHCO. General Offices Fifty-three Maiden Lane New York