The talking machine world (Jan-Dec 1916)

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60 THE TALKING MACHINE WORLD Dealers — Prepare for the New SWICK-PATHEPHONE And Pathe Disc Records An Epochal Development in the Phonograph Industry The Brunswick-Balke-Collender Company — for several decades America's master producers of cabinet work — now announce the Brunswick-Pathephone. Th is new instrument ushers in nine new-day improvements. No rival, we believe, has more than two or three of them. The majority are found on the Brunswick-Pathephone and Pathe disc records exclusively. They include the supreme attainments of the Pathe Freres Company. The Pathe Freres Company will manufacture the records for the Brunswick-Pathephone. But this great instrument will play not only these exceptional records, but also any other disc records vertical or lateral cut. The Brunswick-Pathephone introduces prices unknown before on instruments of superexcellence. For remember, it brings not only the supreme achievements in sound reproduction, but also rarest woods, finest cabinet work and unrivaled conveniences. Mammoth Resources Brunswick-Pathephones will be manufactured in the great Brunswick Pathephone factory at Dubuque, Iowa. (See illustration.) They will be distributed through the 60 Brunswick Branch Houses in all parts of the United States and in Canada. An ample stock will be carried at each branch — and there is one near your store. This means that Brunswick Service to dealers will be unrivaled. And the Brunswick Pathe phone and Pathe records will be widely advertised in the nation's powerful periodicals. Behind this enterprise are $ 1 5,000,000 and we shall employ these vast resources to make the Brunswick-Pathephone dominate the phonograph field. Write Us Now Please don't underestimate the value of immediate action. Our proposition means unequaled expansion for good aggressive dealers everywhere. Write for full details today. Investigation incurs no obligation. Write at once. The Brunswick Balke -Collender Co., Dept. 623-633 South Wabash Avenue 202 CHICAGO