The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 65 One short and direct route to Columbia profits is Columbia double -disc dance records— endorsed BY THE PUBLIC. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co Woolworth Building, New York FROM OUR CHICAGO HEADQUARTERS— (Continued from page 64) tersunk in the door when open. As the door is closed a plunger working on contact releases a spring and drops the strip into place. With these natural loopholes for sound guarded against, the heavy glass partitions do their duty wonderfully as tests made for the delectation of The World man amply demonstrated. Now take a glance at that long counter shown in illustration No. 2. It is divided into stations, each accommodating one customer and in charge of an attendant. Each section has three of the three last monthly bulletins under glass and beneath the counter and at each station is a complete stock of needles, albums and various accessories, together with literature, catalogs, supplements, etc. At the eastern end of the reception room is a service room where record returns, complaints and repair orders are handled. Near it is another silent salesman display case for accessories. The retail record department is in charge of Wm. Nolan, who has no less than thirty young women as assistants. Many of them have been with Lyon & Healy for many years and the corps is noted for its intelligence, musical knowledge and its trained expertness in the enunciation of the names of Italian, German, French and Spanish operas and arias. Just a word about the daily Victor recitals in the concert hall on the main floor. Since the removal to the new building the feature of accompaniments to the Victrola developed to some extent in Victor hall in the old building has been greatly extended. Lyon & Healy have a number of accomplished musicians in their employ and they utilize them to excellent advantage. Miss Elsie Stein, who is in charge of the concert hall, plays delightfully and often plays accompaniments on the Steinway grand to Caruso and others of the golden voice. Miss Clara Thurston often comes down with her harp. Miss Treat, of the record department, sings with the record artists every once in a while, or lets the Victor orchestra accompany her. Edward J. Freund, the violinist, who has his studio in the building, frequently appears on the programs. Manager L. C. Wiswell, of Department H, and his capable assistant, J. B. Hyde, have every reason to be proud of the new retail talking machine department in all of its ramifications. TO DISTRIBUTE THE MAJESTIC O. W. Richardson & Co., the big rug and house furnishing concern of South Wabash avenue, has taken the jobbing rights of the Majestic phonograph in six States: Illinois, Iowa, Michigan, Wisconsin, Ohio and Indiana. The move is an important one, for the entrance of the Richardson Co. into the field means an active representation in the States named of a line that is already making its presence strongly felt. IMPORTANT PATHE-BRUNSWICK-BALKE-COLLENDER DEAL Western Concern to Handle Pathe Records in a Wholesale Way — Their Talking Machine to Be Known as the BrunswickPathe — Avenues of Distribution Chicago, III., July 11. — One of the most important deals in the talking machine trade that has taken place for some time was consummated when the Brunswick-Balke-Collender Co., with headquarters in this city, closed the contract with the Pathe Freres Phonograph Co., of New York, whereby they will handle the entire line of Pathe records selling them in a wholesale way. They will thus be able to supply dealers of their talking machines the name of which is being changed from the "Brunswick" to "Brunswick-Pathe." This puts the B.-B.-C. Co. in an excellent position in meeting the demands of their trade, as the Pathe records include not only those by American artists recorded at their laboratory in New York including a large number of the latest "hits" issued each month, but also their tremendous European catalog. The dealer purchasing the Brunswick-Pathe machines will, therefore, be able to furnish his trade with anything from the late popular song to grand opera arias sung by artists of international reputation. The Brunswick-Pathe phonograph is a distinctive machine created by the Brunswick-Balke-Collender Co., but the present deal was contemplated although not consummated when the machine was being worked out. Therefore, special attention was given to equipping it for playing the hill and dale as well as the lateral cut records. Every make of records can be played most satisfactorily on the Brunswick-Pathe. Martin Nystrom, manager of the BrunswickBalke-Collender phonograph department, has been in the East for the last ten days arranging the details of the new deal and two representatives of the Pathe Freres Phonograph Co., are now in Chicago making out the order for records which is an unusual one. The initial order will approximate 500,000 records. Extensive stocks of Brunswick-Pathe phonographs and of the Pathe records will be carried not only at the Chicago office and sales rooms at 623633 South Wabash avenue, but at all the various branches offices and sales rooms which are as follows: Eastern: New York City, 29-35 West Thirtysecond street; Albany, N. Y., 576 Broadway; Baltimore, Md., 11-13 North Liberty street; Boston, Mass., 90 Washington street; Buffalo, N. Y., 219-221 Washington street; Newark, N. J., 224 Market street; New Haven, Conn., 129-131 Temple street; Philadelphia, 1002 Arch street; Syracuse, N. Y., 411 South Clinton street; Washington, D. C, 712 Thirteenth street, N. W. Southern: Atlanta, Ga., 22 Luckie street; Dallas, Tex, 611 Main street; El Paso, Tex, 129 San Francisco street; Memphis, Tenn, 128 Monroe avenue; New Orleans, La, 735-7.37 Poydras street; San Antonio, Tex, 112 Main avenue. Western: Cincinnati, O, 130-132 East Sixth street; Butte, Mont, Broadway and Arizona street; Cleveland, O, 1035-37-39 Huron road; Columbus, O, 166 North High street; Denver, Colo, 1701-19 Fifteenth street; Des Moines, la, 113 Walnut street; Detroit, Mich, 98-100 Randolph street; Indianapolis, Ind, 118 South Meridian street; Kansas City, Mo, 1329-1331 Main street; Milwaukee, Wis, 275-277-279 West Water street; Minneapolis, Minn, 426-428-430 Third street, South; Oklahoma City, Okla, 22 North Robinson street; Omaha, Neb, 407-409 South Tenth street; Pittsburgh, Pa, 20 Wood street; Salt Lake City, Utah, 55-59 West South Temple street; St. Louis, Mo, 106 South Fourth street; Toledo, O, 513-515-517 North St. Clair street; Muskegon, Mich.; Big Bay, Mich.; Dubuque, la. Pacific Coast: Los Angeles, Cal, 845 South Los Angeles street; Portland, Ore, 46-48 Fifth street; San Francisco, Cal, 767-769-771 Mission street; factory, Twentieth and Harrison streets; Seattle, Wash, 200-202-204 First avenue, South; Spokane, Wash, 216-218-220 Wall street. Canadian: Edmonton, Alberta, 647 Fourth street; Montreal, P. Q, 11 Notre Dame street, West; Toronto, Ont, 80 York street; Vancouver, B. C, 552 Beatty street; Winnipeg, Man, 143 Portage avenue, East; Toronto, Can. Foreign: Buenos Aires, Argentine Rep, Calle Libertad 176-190; Honolulu, Hawaii, 71 Queen street; Mexico City, Mex, la La Calle De Capuchinas, No. 25; Monterey, Mexico; Paris, France, 2 Rue des Italiens (Grand Boulevards). DOUBLE SIZE OF SALTER FACTORY Addition to Salter Plant Just Completed That Doubles the Plant's Output — Can Now Supply All Demands for Cabinets — Particularly for Fall and Winter Trade Chicago, III, July 10. — The end of July will see completed in every particular an addition to the Salter factory that will more than double the plant's output. The actual work of construction on the new building has been nearly finished and the work of installing new machinery is well under way. The new structure is immediately to the south of the old building at 339 North Oakley boulevard. "Our principal difficulty in the past has been inadequate production," said J. F. Mortensen to The World. "With the approach of the fall months and the heavy demands that that season also brings it is a source of considerable satisfaction to us and to our friends to know that they will be taken care of on delivery as well as on quality and price. With this new advantage we feel that the fall of 1916 will be the greatest period of prosperity in our history by far. The felt lined cabinet which was original with this company has enjoyed tremendous popularity. Its advantages are so easily demonstrated and dealers have always found it a quickly marketable accessory.