The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 109 Piiiiiiiiiiim iiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ TOLEDO and The Victor Our slogan is "First of all RELIABILITY" and dealers who use our service know we live up to it ^llllllllWIIIIIIIIlllllllllllllllllllllllllllllllllllllUlllllllllllim I Try us on "Shorts" j and watch your | orders grow § Sllllllllllllllllllllllllll IIIIIIIIUIIIIIIIIIIIIIIIIHIIIIINIIllllllllllllllllllllIIIIIHIIIIIIIIIIIIIIIIIIIIIIUIIIIIIINIIli FLETCHER BROS. ATTRACTIVE STORE Establishment Just Opened in Victoria Is Most Attractively Arranged — Recital Hall a Feature— Daily Concerts Are Well Attended Victoria, B. C, Can., July 3. — Fletcher Bros., one of the largest retail music houses in the Dominion of Canada, with stores in Vancouver Columbia and Edison Demonstrating Rooms and Victoria, have just moved into a new store in this city, which is considered by leading authorities as the finest music store in Western Canada. In addition to handling a high-grade line of pianos and player-pianos Fletcher Bros, carry the Columbia and Edison lines of machines and Fletcher Bros.' Recital Hall records, with which they have achieved excellent success. The accompanying photographs will give an idea of the attractiveness of the new Fletcher Bros, warerooms. The talking machine demonstration rooms are furnished attractively and comfortably, the main idea being to have vis UKULELES The biggest sellers in the small musical instrument business. Why handle inferior machine-made American imitations when you can get at similar prices the genuine hand made instruments of Jonah Kumulae, Honolulu The old, thoroughly seasoned native Hawaiian Koa of which they are constructed is greatly superior to any other wood in tone quality — Kumulae instruments have no superior in this respect. Send for wholesale price list. SHERMAN, CLAY & CO. 163 KEARNY ST. SAN FRANCISCO Sole Distributors for the United States and Canada THE WHITNEY & CURRIER CO. TOLEDO, OHIO VICTOR Distributors ::i.;-ii'!,i:i;iiii:hiii:ii ;i jukiei: mi ;i:iiii julmmmim i !.!:m:i:li mi:;!; i:i:i:ii:hLi i.i i:i itors and patrons feel at home when selecting records and machines. A feature of the new warerooms is a beautiful recital hall, in which informal concerts are given daily on the Columbia Grafonolas and the Edison Diamond Disc phonographs. These recitals are well attended and serve to impress upon music lovers the musical possibilities of the modern talking machine record. These recitals have resulted in the closing of numerous machine sales, in addition to being a powerful stimulus to the development of increased record business. HAS AN INTERESTING HISTORY Career of Denton, Cottier & Daniels, Buffalo, Admirably Set Forth in Special Article in Recent Edition of Buffalo Paper In a recent issue of the Buffalo, N. Y., Press, devoted entirely to the gathering of the Rotary Clubs of that city, there appeared a full page illustrated story regarding the house of Denton, Cottier & Daniels, the head of which, Wm. H. Daniels, is an enthusiastic Rotarian. The article was devoted exclusively to the talking machine department of the company. The illustration included a view of the Victrola department and portraits of such stars as Geraldine Farrar, Fritz Kreisler, Mme. Schumann-Heink, Mischa Elman, Reinald Werrenrath and Harry Lauder listening to the reproduction of their voices through the medium of the Victrola. The history of the house of Denton, Cottier & Daniels, which was founded in 1827, was particularly interesting. FIGURES ILLUSTRATE PROGRESS "Our business is unusually satisfactory for this time of the year," said Philip A. Ravis, vicepresident of the New York Album & Card Co., New York, in a recent chat with The World. "In fact, our sales totals for June compared very favorably with the figures of last fall, indicating the healthy condition of the talking machine industry. "We have not only experienced a phenomenal demand for our Nyacco metal back albums, but our No. 1012 album, which is somewhat lower in price, is also meeting with a splendid reception everywhere. We are urging our dealers to anticipate their album requirements as much as possible, as the supply of raw materials is both limited and uncertain." SOME VALUABLE POINTERS "The Big Magnet Gets 'Em," is the pithy title of one section of an article purporting to give big ideas for small dealers. In part this says: "A small store with a handsome front attracts considerably more attention than a city block of poorly lighted and poorly decorated windows. Your store face, not its size, counts. You've got to be looked at before you're bought at." "Fresh Paint" is the second heading in this article in the "Columbia Record." This paragraph emphasizes the fact that a clean store front is always attractive, and that paint is one thing which may distinguish a store from its drab neighbors. Other valuable sections in this article are headed "Free Concerts" and "Welcome," these pertinent and timely subjects being discussed in an informal, breezy way, which is both interesting and unusual. FINE DEPARTMENT IN LOS ANGELES Elaborate Arrangements for Accommodation of Talking Machine Customers in Store of Wiley B. Allen Co. — Ten Demonstrating Rooms Los Angeles, Cal., July 3.— What is declared to be one of the handsomest talking machine departments on the Pacific Coast is that of the Wiley B. Allen Co. in this city, which embraces View of Demonstrating Rooms ten sound-proof demonstration booths arranged in a straight and broken line, together with other conveniences for machine display and record storage. The woodwork is of Colonial design finished in old ivory enamel with delicate gold trim. The interiors of the rooms are heavily carpeted and rich green draperies are elaborately furnished. The record stock is kept in a long alley in back of the room. Both the Victor and Columbia lines are handled in the department, which is under the management of H. E. Lindsey, assisted by L. O. LaMont, Miss Lottie Kruse, Miss R. Johnson and Miss Mary Schienle. use: "Arrow " SOUND BOXES TONE-ARMS MOTORS "They're Built Right" N ARROW MOTOR CO. 207 Market St. NEWARK, N. J. V