The talking machine world (Jan-Dec 1916)

90 THE TALKING MACHINE WORLD The Columbia selling methods and effective advertising are bringing the line more and more into public notice every day — and the dealers not yet carrying the line are feeling this, as well as those who do. We have the clearest kind of evidence of that fact before us all the while. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co. Woolworth Building, New York THE TRADE IN THE SOUTH {Continued from page 89) HOW THE GRAF0N0LA AIDED RECRUITING IN NEW ORLEANS New Orleans, La,. August 6. — The B. Grune the recruiting by means of a Grafonola. The affected. The local dealers handling the lead waid Co., of this city, took advantage of a timely power of music and particularly the power of ing talking machine lines are looking forward opportunity recently when the National Guard the Columbia list of double-disc patriotic records to a very fine fall business. The trade outlook is excellent in every respect and the dealers are well prepared. CARRYING TRUNKS FOR VICTROLAS Corley Co. Announces New Convenience for the Owners of Smaller Types of Machines The problem of the Victrola owner who desires to carry his machine to camp or country, and who has been faced with the alternative of having the instrument securely boxed or take chances on having it damaged, has been solved l>y„ the Corley Co., of Richmond, Va., which has placed on the market its new trunks for Victrolas VI, VIII and IX. The trunks are made of exact size to fit the machines, are constructed of three-ply veneer and covered with hard fibre, have metal corners and substantial locks and are fitted to carry the Victrolas securely without packing. The trunks should appeal not only to the talking machine owners but also to the salesmen who have occasion to carry sample machines on their travels. Straps of this city prepared to mobilize in response to are provided so that the trunk may be carried instructions from the Government officials, and as a suit case and it is also strong enough to it was found that artillery companies A, B and C permit of its being checked as ordinary bag lacked a full complement of men. gage. It should prove to be an all-year-round A recruiting office was opened and at this trade feature. point the B. Grunewald Co. suggested aiding BUFFALO resulted in the three companies recruiting to desired strength in a few days. LARGER QUARTERS IN ATLANTA The Columbia Graphophone Co., of Atlanta, Ga., has leased the entire third floor of the Rosser & Porter Building at 63 North Pyror street for a term of three years. The company formerly occupied a portion of the third floor, but their increasing business made additional space necessary. Their new lease gives them 10,000 feet of floor space. RAILROAD Look at the list of railroads running out of Buffalo; New York Central, West Shore, Lake Shore, Nickel Plate, Wabash, Erie, Pennsylvania, Lackawanna, Grand Trunk, Michigan Central, Lehigh, B. R. & P. and B. & S. EXPRESS Four express companies will give you a complete service: American, National, Adams & Wells-Fargo. STEAMSHIP Boat lines touch a great many cities, on the Lakes, and Andrews' Service can catch any boat on fifteen minutes' notice. PRIZE ESSAY CONTEST ON VICTROLA . Macon, Ga., August 5. — The Oberry-Williams Co., Victor dealers, recently conducted a prize contest for the best essay on the subject, "The Victrola in the Home." Many really good essays were received, the prize, a $50 Victrola, being awarded to Mrs. Louis Carter, the committee of award being composed of three ladies interested in literary work. Doesn't it stand to reason that we mean what we say when we remark: Andrews' Victor Service is Fast and Complete. ^ W. D. Andrews, Buffalo, N. Y. Andrews VICTOR ADS ON WRAPPING PAPER Arlington, Tex., August 7. — Coulter & Son, Victor dealers in this city, are advertising Victrolas and Victor records in a rather unique manner by having their Victor advertisements appear on the wrapping paper on each package that leaves their store. By changing these advertisements frequently the company has been able to carry into the homes of all visitors to its store a very effective Victor message. The Lenoir Phonograph Shop was recently opened on West Main street, Lenoir, N. C; a recital hall being one of the features of the new store, which will feature the Edison Diamond Disc phonographs and records.