The talking machine world (Jan-Dec 1916)

96 THE TALKING MACHINE WORLD They all look their money's worth, and they all demonstrate it. They all make their own friends, and keep them. The Columbia line of upright Grafonolas pay as they go. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co. Woolworth Building, New York NEW HE1NEMAN MOTOR ANNOUNCED Otto Heineman Phonograph Supply Co. Places Model No. 3 on the Market — Some Exclusive Features Which Will Appeal to the Trade Otto Heineman, president of the Otto Heineman Phonograph Supply Co., New York, announced this month the latest addition to the company's extensive motor line, consisting of a new model to be known as the Heineman No. 3 motor, 1917 model. In a chat with The World, Mr. Heineman, referring to this new motor, said: "For several months we conducted numerous experiments and tests in our factory with the idea of developing and perfecting a new motor which could be utilized as a standard motor for floor machines. Our engineers and factory experts spent quite some time on the different phases of the motor problem and finally perfected a motor which we believe has a number of very important new features. "We have already shipped quite a number of these motors to the leading talking machine concerns throughout the country and I am pleased to say that this new No. 3 motor, 1917 model, is giving perfect satisfaction in every respect. We are now ready to ship this motor in large quantities and the new departments which we recently opened in our factory will enable us to turn out a sufficient number of these Xo. 3 motors to adequately handle the demands of our trade." The Heineman No. 3 motor, 1917 model, has Sapphire Needles ^ Jewel Points for the reproduction of hill and dale cut records. Samples Full Tone 30c each Half Tone 35c each Special prices in dozen, hundred and thousand lots. A. F. Meisselbach & Bro. Congress Street NEWARK, N. J. a screw handle and screw shaft, the turntable shaft is on the end, burnished, hardened and polished. The governor has thrust bearings and the end of the governor shaft is also burnished and polished. The frame of the Heineman No. 3 motor, 1917 LATEST UDELL LITERATURE Just issued by the Udell Works, Indianapolis, Ind., are catalogs Nos. 51 and 52, the former being devoted exclusively to disc record cabinets for Columbia Grafonolas and the latter exclusively to disc record cabinets for Victor Victrolas. The Udell Works has specialized in record cabinets for many years and the quality of its merchandise is well known by the thousands of merchants of this country. Tom Griffith, advertising and sales manager, is the prime mover behind the Udell drive, which has resulted in such a big business for the house, and speaking about the new cabinets and catalogs, Mr. Griffith said, "We figure that it is better to have separate catalogs, as where dealers handle Victrolas they want a catalog that does not show anything but Victrolas, and the same is true of the Columbia dealers." Our plant is humming, and we expect this fall and winter to go ahead of all previous records. We not only have cabinets for the Columbia and Victor portable types, but will shortly have folders ready illustrating cabinets for the Pathe, Vocalion, Sonora and Empire machines. Heineman No. 3 Motor, 1917 Model model, embodies a number of valuable features which contribute considerably to its mechanical value. When the frame goes on the milling machines great care is taken that there is an exact and precise distance between the winding gear and the ratchet. This aids materially in making the motor absolutely noiseless. Instead of nickel plating the frame the Otto Heineman Co. has arranged to use japanned enamel on all Heineman No. 3 motor frames. This also applies to the spring barrels. The use of japanned enamel not only greatly improves the appearance of the motor, but makes it rust proof. There are quite a number of other features embodied in the Heineman No. 3 motor, 1917 model, as for example, every screw has lock washers. No effort or expense was spared to make this Heineman No. 3 motor thoroughly representative of Heineman quality, and the reception already accorded this motor indicates that it will achieve a very large measure of success. An agreeable volume of advance orders for this motor have already been received. CRAIG CAMPBELL WITH PATHE The Pathe Freres Phonograph Co., New York, closed arrangements recently whereby Craig Campbell, a tenor who has achieved considerable success on the concert and vaudeville stages, will record for the Pathe record library. Mr. Campbell's first records will be announced shortly. Craig Campbell has made a number of successful tours in different sections of the country, and his rendition of operatic and standard selections has won praise from newspaper and musical critics in the leading cities he visited. His repertoire is extensive and his first recordings will include selections which should meet with a ready sale. A rather interesting feature of the September list of records issued by the Victor Talking Machine Co. is a double disc pipe organ record, which is claimed is one of unusual excellence. It is difficult to secure a clear reproduction of the pipe organ on a talking machine record. MAGNET DECALC0MAN1E NAMEPLATES SOLD BY HUOTEAU.W1LIIAMS&C0.™ MONTREAL OTTAWA FOP TALKING MACH|Nc 1 CABINETS En L We can furnish the same or similar style as shown herewith, according to the price scale given below. 250 $12 Black letters* solid gold back -i /» with |j fancy border <plO Gold letters,' black edged Black let ground, Samples upon application, GEO. A. SMITH & CO. 500 1000 $15 $20 $20 $25 , Inc. 136 Liberty Street, New York, N.Y. SOILED BIT c dest Music House .o VA and N C "\ IQ3 E BRQAO STREET I = sscjb (sis' . ^=tm ® 85 sua , <m „ ■=»