The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 31 Columbia product today does not merely produce bigger profits per sale, or per dollar, or per hour, than almost any other line of merchandise now being sold, but it adds to the appearance of a music store and to the standing of a music business. ( Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co Wool worth Building, New York NEW AMBEROLA CATALOG Very Complete and Interesting Publication Just Issued by Thos. A. Edison, Inc., that Will Be Found Worthy of Perusal by the Trade The Thomas A. Edison Co., Inc., has recently issued a very superb Amberola catalog, the Cover of New Amberola Catalog handsome cover of which is illustrated in this article. The Amberola business of the Edison organization has grown so extensively during the last year that few people, even in the trade, have any conception of its actual proportions. The handsome new catalog and continued monthly reports to The World by K. R. Moses, sales manager of the Amberola division, are simply sign posts. Steady enlargement of the Amberola record list is another significant indication of the steady increase in the Amberola business. Mr. Moses always reports "a considerable increase over business for the preceding month and over the same period of last year." The new catalog itself is characterized by exquisite treatment. The cover is a striking color affair with an embossed gold headline enhanced by a cream and blue background. The forepart of the catalog contains a superb picture of Mr. Edison and a panoramic view of the Edison factories at Orange. The introduction deals with the influence of music in the home and the colored illustrations which follow further this music in the home effect. The regular catalog matter follows, but it is handled in a very superior manner. GREAT ACTIVITY IN LOS ANGELES Big Sales of Talking Machines and Records Reported on All Sides — Look for Tremendous Christmas Trade — The News of the Month Los Angeles, Cal., November 5. — The month of October in this vicinity has shown that the talking machine industry here is decidedly "on the jump." "Big sales and plenty of them" seems to have been the slogan of the local dealers during the past month. At the rate that business has been increasing this fall, the sales made before Christmas should be tremendous. Presidential year seems to have no evil effects on the trade here, indeed, quite the contrary. The Andrews Talking Machine Co. continues to thrive in its new quarters on Broadway. The place is most attractively furnished, and draws many new friends. Manager Pease has just returned from an outing to Santa Barbara with the Los Angeles Lodge of Elks, one of the largest in the world, having nearly 3,000 members. The Wiley B. Allen Co., who handles the Victor and Columbia lines, is doing a rushing fall business. Manager Lindsey expects his best Christmas season this year. The sales force loses one of its best representatives when Miss Cruise, who has been with the firm for some time, will be married. Miss Cruise has made many friends here and all extend their best wishes to her. At the George J. Birkel Co. the work of making new machine sales rooms is progressing at llll The Perfection Ball-Bearing Tone Arm and Reproducer | The PERFECTION | Bail-Bearing Tone Arm 1M is manufactured exclusively by this comHl pany and the ball bearing idea is our ex elusive patent. This accessory helps the ^1 Edison dealer to sell machines and will W increase record sales for Victor and Co lumbia dealers when shown to owners of 1PI Edison machines. a rapid rate. At least three new rooms of large dimensions will be finished, it is hoped, in time for the Christmas trade. Manager Beck has made many new friends here since he took charge of the department at Birkel's and the increase in sales is self-explanatory. Manager Booth, of Barker Bros., is preparing for a strenuous Christmas season by having several new demonstration rooms opened on the second floor. These rooms are large, well lighted and ventilated, and the salesmen have easy access to records, as a dumb-waiter runs from each of the rooms to the stock room beneath. The alterations on the first floor have been postponed until after the holidays. Mrs. Urquhart, in charge of the Pathe Shop, has made good from the start, making many new friends, and increasing the sales of her department to a marked degree. The Piatt Music Co., of this city has entered the talking machine "game," handling the Columbia line exclusively. NEW CONCERN IN COLUMBUS, 0. The Columbus Talking Machine Co., Columbus, O., has been incorporated with a capital stock of $10,000 by Arthur Weldon, Frances Weldon, Albert H. Harwick and A. L. Harwick. The Echophone Sales Co., of Elizabeth, N. J., has been incorporated to deal in all kinds of talking machines. The capitalization is $100,000, the incorporators being Ambrose and Harry McManus and Joseph J. Farrell, of Elizabeth. The PERFECTION Ball-Bearing Tone Arm and reproducer is a STANDARD accessory for playing Victor and Columbia records on all types of Edison disc machines. OVER 10,000 are now in use. Why? Because it is the highest grade mechanism manufactured for the machine and one that HOLDS its adjustment. Our quantity prices are more than consistent — they are unbeatable, considering the quality, workmanship and finish of our product. The "PERFECTION" arm is a high class tone arm for a high class machine — it produces high class results THE NEW ENGLAND TALKING MACHINE CO. ■ 16 BEACH STREET BOSTON, MASS.