The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 71 ALL DEPARTMENTS UNDER ONE ROOF Operaphone Manufacturing Corp. Move Recording and Electroplating Departments to Main Factory in Long Island City is planning to move into a new building in the near future, which will give it ample room for expansion. The Pathe line is handled exclusively in the paign has been productive of splendid results, and Mr. Oppenheim is exceedingly enthusiastic regarding the future of the Pathe line in his territory. The Operaphone Manufacturing Corp., manufacturers of Operaphone records, have moved their recording and electroplating laboratories to the commodious factory building occupied by the company in Long Island City. Having all the departments under one roof serves to facilitate production greatly, and makes for convenience generally. The company is steadily increasing its output of records to meet the growing demand, and is constantly improving its distributing facilities, in various sections of the country, through the addition of new wholesale and retail representatives. Several prominent concerns who have specialized on lower priced machines, particularly on a mail order basis, are featuring the Operaphone records in connection with those machines, which has had the effect of substantially increasing the demand. DEVELOPING CHRISTMAS BUSINESS How the Talking Machine Department of the People's Outfitting Co., of Wilkes-Barre, Are Featuring the Pathe Phonograph Line M. A. Oppenheim, manager of the People's Outfitting Co., Wilkes-Barre, Pa., was a caller this week at the executive offices of the Pathe Freres Phonograph Co., New York, spending some time in consultation with the officers of the company relative to his plans for a holiday campaign. Mr. Oppenheim outlined his ideas for developing Christmas business to Advertising Manager Bernat, of the Pathe Freres Co., who will give him every assistance in achieving his purposes. The People's Outfitting Co. is one of the most successful retail institutions in Wilkes-Barre, and owes a great deal of its success to its energetic and progressive methods and policies It BIG HEINEMAN MOTOR SHIPMENTS November 9 was a red-letter date for the Otto Heineman Phonograph Supply Co., for on this day, the actual shipments of Heineman motors from the company's plant at Elyria, O., reached the remarkable figure of 3,200, a record-breaking one-day total. When it is considered that the Otto Heineman Phonograph Supply Co. has only been in the American marked for the past two years, this figure is doubly impressive, as it indicates conclusively that the "Motor of Quality" has gained in this short space of time a premier position with talking machine manufacturers. PUTNAM=PAGE CO.'S NEW QUARTERS Peoria, III., November 9. — The Putnam-Page Co., Victor distributors of this city, have just moved from 211 South Adams street, to 329 South Adams street, where they have much larger quarters, both for their wholesale and retail business. The retail department on the main floor has an attractive reception room, and a number of demonstration and machine booths. The booths are white enamel finished in light brown inside. One of the booths is entirely for the educational department. The wholesale stock occupies a floor by itself, and the new quarters are most attractive and splendidly arranged in every way. S0N0RA AGENCY FOR McLEAN BROS. Home of Pathe Agents in Wilkes-Barre company's talking machine department and an extensive advertising campaign has been instituted in behalf of these products. This cam Danbury, Conn., November 6. — The McLean Bros, store has become a retail distributing agency for the Sonora phonograph, and a full shipment of machines has been received. The concern expects to push the Sonora line energetically in its territory. Talking Machine Built-up Stock in all woods For Complete Cabinets All materials carefully selected and tested, well glued and every detail of manufacture given closest expert attention to positively insure high quality necessary. Prompt shipments. Louisville panel stock can be depended upon to make your cases attractive and durable. Our long experience is at your disposal. Send us your specifications for quotation Through the Courtesy of the Empire Talking Machine Co., Chicago, 111. THE LOUISVILLE VENEER MILLS Makers of good Veneers and Panels for more than a quarter of a century LOUISVILLE, KY.